douglas graham wilson

C O P Y W R I T E R / C O N T E N T W R I T E R

01

Citizenship: British / South African

Contact: E: copytakeout@gmail.com T: +44 788 177 1274

PERSONAL PROFILE

I am a conscientious, creative, enthusiastic and focused copywriter with an agile, detail-oriented writing style that allows me to communicate efficiently across a diversity of brands and clients.

To remain relevant within the industry, I believe that an avid interest in popular culture is a crucial prerequisite for any creative, and personally find film, music, fashion and art highly stimulating and inspiring.

With 15 years’ experience in copy, article and content writing, I understand the importance of brand custodianship and effective communication. I possess strong interpersonal skills and constantly strive to expand my skill-set and refine my talents.

Well-travelled, progressive and diplomatic, I thrive in dynamic, flexible, organised, egalitarian environments where diversity, collaboration and mutual respect are valued among both leaders and peers.

RECENT EXPERIENCE

Take Out Copy Writing: 2007 - Present

Through this freelance initiative I offer a variety of clients a range of conceptual copy writing and marketing communication solutions across print and digital media.

I am proficient at crafting conceptual headlines and copy for campaigns, press releases, AV presentations, speeches, business letters and company profiles across a diversity of brands.

I also have experience in brainstorming concepts and roll-out proposals for high-profile dinners and events, and am adept at interviewing people and writing compelling profiles and articles. Other areas of specialisation include editing and proofreading.

Micro-managing my own business for over a decade, and having worked in busy environments as an assistant stage manager and fine dining waiter in the past, has helped me hone my organisational and interpersonal skills tremendously, giving me valuable insights into customer-care, team work and holistic brand management.

CV I

Regular clients include Old Mutual South Africa (financial corporate), The Foshini Group (fashion retailer), Simplr Design Studio (print and digital), Liquorice (digital agency) and many other SME’s.

EDUCATION / TRAINING

• Diploma in Copy Writing from the Red and Yellow School of Advertising.

• On-the-job training as an Assistant Stage Manager for NAPAC theatre.

• Churchill Boys High, Harare, Zimbabwe.

OTHER

Hobbies: Running, hiking, poetry, photography (see Instagram: douglasgrahamwilson).

REFERENCES

Leonard Solai - Denovo Communications, Director

E: Leonardsolai@gmail.com

Merle Napier - Old Mutual Marketing Services, Studio Head

E: merle@omms.co.za

Grant Medefindt - Simplr Design Studio, Digital Director

E: grant@simplr.co.za

* A slightly longer version of this CV, detailing more past experience, is available upon request.

02

MASTERY

BALLET

EUROPE

15th CENTURY

Originating in the Italian Renaissance Courts of the 15th century, ballet requires years of dedication, training and practice to master. Intricate, graceful and technically detailed, it has evolved into an advanced dance form with its own vocabulary based on French terminology.

Ballet’s global popularity and influence has inspired and defined the foundational techniques of many other dance genres - and it is regarded as one of mankind’s greatest artistic accomplishments.

At Acceleration, the agility we rely on to move forward successfully comes from the expertise we’ve gained from years of experience. Skilled strategic marketing technologists, we pride ourselves on our pursuit of perfection, because we believe that true mastery in any field is only achieved through hard work, commitment, and practice

www.acceleration.biz

01 I ACCELERATION

TRANSFORMATIVE

GUIDO MONACO

AREZZO

991 – 1033

The accomplished Medieval music theorist Guido of Arezzo is highly regarded as the inventor of modern musical notation.

By devising an ingenious system that allowed for melody and song to be transcribed into compositions that people could read, learn and share, he essentially transformed the world of music forever.

As strategic marketing technologists, Acceleration is all about positive change and astute, inventive transformation; turning today’s ideas into tomorrow’s solutions to make the world a better place - for both our clients and their customers.

www.acceleration.biz

PRINT CAMPAIGN

CLIENT Acceleration – Strategic Marketing Technologists

THE BRIEF Develop a print campaign for Acceleration to spearhead the launch of their new brand identity and service offering.

INQUISITIVE

THE BORDER COLLIE

AN APPETITE FOR KNOWLEDGE

RANKED #1 INTELLIGENT DOG

Border Collies were specifically bred as working and herding dogs in Scotland and are ranked the most intelligent canines by psychology professor and dog expert, Stanley Cohen.

Clever and athletic, they’re famous for being brilliant sheep herding dogs and top competitors in canine sports and events. Their inquisitive intelligence is impressive and well documented: in 2011, a Border Collie was reported to comprehend and react to 1 022 words!

At Acceleration, our strategic marketing technologists have an insatiable curiosity to understand everything they can about our industry and our clients’ unique needs - staying ahead of the curve by constantly exploring new ideas, innovations and technologies.

www.acceleration.biz

03

OPTIMISTIC

HIGH JUMP

WORLD RECORD: 2.45M / 8.046FT

SALAMANCA, JULY 23, 1993

High jump is an athletic discipline that pushes its competitors beyond their limits. As much as practice and focus are necessary to excel in this sport, so are having the right mind-set and an unwavering confidence in one’s technique and talent.

Renowned for his ability to focus on and achieve the goal heights he set for himself, Javier Sotomayor’s optimism, strength and sportsmanship enabled him to jump a staggering 2.45 m (8ft 01/4in) - setting the current and longest standing world record in the history of men’s high jump in 1993.

Because we’re forward-thinking strategic marketing technologists, we know that having the right mind-set when surmounting any challenge can mean the difference between success and failure. That’s why everything we do at Acceleration involves optimism, pragmatism, and entrepreneurialism, backed by innovative business technology, to excel and succeed.

www.acceleration.biz

01 I ACCELERATION ... continued

04

APPROVED THEME/CAMPAIGN LINE Get into Career Mode

CREATIVE RATIONALE

Inspiration for this year’s Amazon recruitment campaign slogan at the Rage Expo comes from popular, widely used and understood gaming terminology.

Because the target audience are avid gamers and au fait with the terminology, incorporating this gaming language into the campaign will certainly add extra impact and help grab their attention.

Using these familiar terms is also in-line with the witty, intelligent humour and mind-set of our target audience.

* Career mode is a video game term referring to a mode of gameplay that involves taking control of a single character and guiding the character through their career.

RECRUITMENT WEBPAGE

Get Into Career Mode!

Amazon Development Centre, Cape Town, Is Hiring

Submit your CV at our 2014 rAge Expo stand

02 I AMAZON

Following the success of our interactive recruitment stand last year, we’ll once again be welcoming your CV submissions at this year’s rAge Expo at the Coca-Cola Dome in Johannesburg, between 10 and 12 October.

Win 1 of 3 Amazon Kindles in our daily rAge Expo draw!

If you’re going to be at this year’s rAge Expo, make sure you visit the Amazon stand. Each day we’ll be featuring a different giant puzzle - solve the daily puzzle and you stand a chance of winning an Amazon Kindle in our daily draw!

We look forward to hearing from you!

CONCEPT AND EXPO COLLATERAL

CLIENT Amazon

THE BRIEF Conceptualise the theme and write all communications across all media for the annual Amazon Rage Expo Recruitment Campaign, including: a press release, website copy, stand collateral headlines, and daily social media posts for the interactive puzzle competition at the stand. <A few copy examples are shown here.>

05

EXAMPLES OF DAILY SOCIAL MEDIA POSTS FOR THE CAMPAIGN

Welcome

Amazon welcomes everyone to 2014’s rAge Expo! Be sure to visit their interactive recruitment stand and solve the daily giant puzzle - you stand a chance of winning 1 of 3 Amazon Kindles if you do!

Amazon is also welcoming CV’s and interviewing at their stand, so pop down and visit, or submit your CV online today at amazon-rage.co.za

Peg Solitaire Winner

Jack Sprat used his lightening sharp logic to crack Peg Solitaire at Amazon’s interactive rAge Expo recruitment stand today! High five! You’ve won the daily draw prize – an Amazon Kindle! To enter the draw and stand a chance of winning a Kindle pop by and try tomorrow’s giant puzzle!

Towers of Hanoi Winner

Snow White solved the Towers of Hanoi at Amazon’s recruitment stand & won the daily prize – an Amazon Kindle! Come play tomorrow!

Last day Call to Action

Get down to Amazon’s recruitment stand to solve the last giant puzzle today! You could win the last daily draw prize - an Amazon Kindle!

Congratulations & Thank You

Congratulations to the three winners of the giant puzzle daily draws at Amazon’s interactive rAge Expo recruitment stand. Enjoy the Amazon Kindles your tactical manoeuvres won you! Amazon thanks everyone who visited the stand and submitted their CV’s. See you next year!

Congratulations & Highlights

Yet again the giant puzzles got people to show off their best strategic moves at Amazon’s recruitment stand this year! Well done to the 3 winners!

02 I AMAZON ... continued

06

Dock House Boutique Hotel & Spa is a unique and opulent jewel in the crown of Cape Town’s glamorous, world-famous Victoria & Alfred Waterfront, offering discerning guests, visiting dignitaries and celebrities exclusive accommodation and personalised yet unobtrusive butler-style service in an excellent world-class setting.

Originally built as the Harbour Master’s private residence in the 1800’s, this grand architectural gem has been transformed into one of Cape Town’s most exclusive and elegant boutique hotels.

Understated grace meets contemporary-classical glamour; from the groomed gardens surrounding the slick outdoor swimming pool and bar area, to the well-appointed interior, which boasts five plush bedrooms, a spacious suite, an elegant Morning room and a private library.

ACCOMMODATION

The glamorous suite and each of the five chic rooms at Dock House Boutique Hotel & Spa have been individually decorated and imbued with a unique and understated Victorian elegance, juxtaposed with lush contemporary style and comfort.

Attention to detail is the order of the day with each room equipped with an en-suite designer bathroom, a stylish open bar, plasma-screen television, satellite decoder and free high-speed wireless internet connection. The suite has access to a private garden, while the other ground floor room opens onto a veranda overlooking the groomed garden and swimming pool area. Three of the 4 four upstairs rooms have balconies overlooking the Waterfront’s scenic harbour and surroundings – two of these upstairs rooms have an optional interconnection facility.

FOOD & WINE

Dock House Boutique Hotel & Spa has its own private kitchen and Chef offering guests a tantalising selection of epicurean delights. Delectable breakfasts are served daily in the bright and elegant morning room, which is also an ideal venue for hosting private meetings throughout the day.

Guests are welcome to utilise our exclusive and attentive in-room dining service which is available every evening. The sophisticated dinner menu is designed to impress the most discerning of palates.

Al fresco dining is also offered in the sophisticated Dock House pool area, which boasts its own bar. The wellknown gourmet restaurants, Salt Restaurant and Bar and OYO Restaurant & Cocktail Bar, are affiliated to Dock House Boutique Hotel & Spa, being part of Newmark Hotel’s boutique collection.

03 I DOCK HOUSE

WEBSITE COPY

CLIENT Newmark Hotels for their boutique hotel Dock House (www.dockhouse.co.za)

THE BRIEF Craft luxurious copy describing the hotel, its rooms and its amenities

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SPREAD 1

sumptuous adj. 1. extravagant, magnificent, splendid : a sumptuous scene – sumptuously adv. – sumptuousness n.

If one word could describe the glamour, sophistication and lustre of Dock House boutique hotel, the jewel of cosmopolitan Cape Town’s Victoria & Alfred Waterfront, it would be ‘sumptuous’.

Set against the backdrop of iconic Table Mountain and a panoramic skyline, this artfully transformed Victorian gem rests gracefully beside green lawns, commanding unrivalled vistas of a glamorous African harbour and international mecca; all the while concealing an experience of unsurpassed pampering and luxury behind her understated façade.

SPREAD 2

Once the residence and offices to the Harbour Engineer in the mid-1800’s, Dock House is one of the Waterfront’s rare heritage sites – and a splendid example Victorian architecture.

Strategically situated upon a cliff with remarkable views of the harbour and ocean, Dock House shares its unique vantage point with another 19th century treasure, the Waterfront’s famous Timeball Tower.

Erected in 1894, the Timeball Tower was once utilized as a maritime signaling device by Ship Masters who would use it to test the accuracy of their ships’ chronometers.

SPREAD 3

From the moment you set foot into the graceful Dock House lobby, you will experience our efficient, attentive yet unobtrusive 24-hour butler-style service.

Enjoy the privacy of an in-room check-in, and later, take pleasure in being served haute cuisine and some of South Africa’s finest wines in the seclusion of your room.

Breakfast is served in the elegant morning room – the perfect environment in which to begin your day. It is also the ideal venue for private meetings or press conferences.

SPREAD 4

Dock House’s spacious suite opens onto its own private garden, while the other ground floor room opens onto a colonial-style veranda overlooking the main garden and swimming pool area. Upstairs, the other four rooms (two of which can interconnect if desired) share balconies with exquisite views of the Waterfront’s scenic harbour setting.

The clean, minimalist lines of present-day design have been interwoven with restored wood, pressed ceilings and original cornices, while high speed wired and wireless internet connectivity, including access to a hi-tech computer station in the library, ensure that guests remain plugged-in to global communications.

03 I DOCK HOUSE ... continued

E BROCHURE COPY

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04 I TFG

RETAIL PRINT CAMPAIGN

CLIENT The Foshini Group

THE BRIEF Conceptualise print ads that appeal to both men and women in order to promote TFG’s customer Rewards & More Card programme. (The campaign ran across all stores owned by the retail group, which include: men’s and women’s fashion, sportswear, homeware and jewellery.)

Get everything off!

Simply swipe your Account or Rewards card every time you shop at Total Sports, or any TFG store listed below, between 21 November and 21 December and be 1 of 500 to win your holiday shopping back – instantly!

T’s & C’s apply.

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04 I TFG ... continued

OMG darling!

What’s up?

I went out shopping this afternoon…

Just for a change…

Hilarious!!

You won’t believe what happened!

U maxed out your account card?

Actually, I won EVERYTHING back at the till!

No way? That’s awesome!!

Yes way! I know!

Where?

Simply swipe your Account or Rewards card every time you shop at any TFG store listed below between 21 November and 21 December and be 1 of 500 to win your holiday shopping back – instantly!

T’s & C’s apply.

10

04 I TFG ... continued

500 instant gifts to be won!

Simply swipe your Account or Rewards card every time you shop at @ Home, or any TFG store listed below, between 21 November and 21 December and be 1 of 500 to win your holiday shopping back – instantly!

T’s & C’s apply.

11

05 I OLD MUTUAL PMB BOOKLET

LONG COPY CORPORATE WRITING

CLIENT Old Mutual South Africa

THE BRIEF Write an introduction and overview for the annual Provincial Management Board booklet, as well as edit, refine and proofread 48 pages outlining all of the company’s CSI initiatives across South Africa for government stakeholders to review.

OLD MUTUAL - COLLABORATING TO ENABLE POSITIVE FUTURES

THE IMPORTANCE OF COLLABORATION TO ENABLE POSITIVE FUTURES

Financial wellbeing is all about being and feeling financially secure, able to provide for yourself and your family, now and in the future. To enable positive futures for more South Africans, we need to focus on creating a financially inclusive society by improving access to financial education and services and improving the national level of savings.

Key to our role as a responsible business is our investment across a diverse range of meaningful initiatives that address the challenges of building a regenerative and inclusive economy. We believe that enabling financial wellbeing is not just about people today; it’s about sustainability, and the positive transformation of future circumstances for future generations. It’s about laying the foundations for a better and brighter future for generations to come.

That’s why we welcome and encourage the support and collaboration of key partners who are similarly committed to ‘enabling positive futures’. The challenges of building an inclusive economy demand united action through collaboration and partnerships with aligned stakeholders.

12

05 I OLD MUTUAL PMB BOOKLET ... continued

COLLABORATING WITH GOVERNMENT FOR SUSTAINABLE ECONOMIC TRANSFORMATION

We believe that what is good for South Africa is good for Old Mutual. That’s why we support Government’s commitment to the National Development Plan (NDP), which sets out ambitious goals for poverty reduction, economic growth, economic transformation and job creation.

We understand the important role the private sector must play, in collaboration with Government, to help make these objectives a reality.

Through mutual long-term planning and investments in the future, we’re focusing on reaching, supporting and empowering individuals and communities across the nation. We facilitate financial inclusion by improving access to financial services and education, as well as investing in the communities in which we live and work.

We believe that what is good for South Africa is good for Old Mutual.

MAKING A MEANINGFUL DIFFERENCE

At Old Mutual we understand the power of educating a child, or offering a loan to a hard-working entrepreneur to kick-start their business. So we’re committed to investing in initiatives that will enable our customers and their communities to do great things in their lives.

Apart from the responsible investments made by the Old Mutual Investment Group, we also fund specific CSI projects, primarily through the Old Mutual Foundation and Masisizane.

The main focus areas are education (financial and otherwise), enterprise development, skills capacity building, financial literacy, renewable energy and staff volunteerism.

Significant investments have been made into education not only through the Old Mutual Foundation, but also the Old Mutual Education Trust, bursaries, learnership and internship programmes.

• Our Education Flagship Project, an investment initiative set up to significantly improve maths and science in underperforming South African public high schools, has been rolled out to four provinces, reaching 134 schools, 3,300 educators and more than 80 000 learners. It will run over seven years with a total budget of R350 million.

13

06 I PIXEL FOUNDRY

PRESS RELEASE WRITING

CLIENT Pixel Foundry

THE BRIEF Write a press release that communicates news about Pixel Foundry’s recent brand revitalisation and which also highlights their full range of services.

FOR IMMEDIATE RELEASE

Something to chirp about! Pixel Foundry, South Africa’s premium, cutting-edge photographic services

collective unveils its fresh, revitalised brand identity and direction.

November 07, 2014, Cape Town, South Africa: Staying true to their vision to remain at the forefront of South

Africa’s contemporary photographic services industry, the renowned Pixel Foundry recently refreshed their

brand, fine-tuned their future focus and exposed some rather exciting news about plans in the pipeline.

From its inception in 2001, Pixel Foundry has consistently provided innovative services designed to offer holistic,

affordable photographic support to its collective of carefully selected established, independent photographers.

With offices in Cape Town and Johannesburg, Pixel Foundry provides a variety of clients with access to

leading photographers, premium photography and innovative technology, while simultaneously providing their

professional collective - who shoot for the advertising and commercial industries - with back-up support and easy

access to a comprehensive suite of resources which include: equipment, studio, boardroom and office space,

production, representation, client service, quoting, invoicing, book keeping and general business administration.

Backed by Pixel Foundry’s forward-thinking framework, photographers can focus on what they do best – being

creative, conceptual and taking outstanding photographs for their clients; and all with the peace-of-mind that

comes from knowing that they’re supported by seamless systems designed to help them meet any brief – from

the simplest to the most complex.

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06 I PIXEL FOUNDRY ... continued

Pixel Foundry’s CEO, leading South African photographer Malcolm Dare, states, “Our recent brand revitalisation

demonstrates our passionate commitment to remain on the cutting-edge of contemporary photography. We’ve

reviewed and refreshed everything – from our brand identity, services and equipment, to our future growth strategy.

We’re a company that’s truly inspired to develop and support the local photographic and creative industries.”

Currently, Pixel Foundry comprises 4 divisions, namely, the aforementioned Pixel Foundry Photographers, as well as

Pure Pix Portraiture, Pix Print and Pixel Foundry Training.

Pure Pix specialises in family and corporate portraiture, modelling portfolios, makeovers and events, with branches

currently in Century City, Cape Town and Rivonia Square, Johannesburg. However, spearheading the company’s

future growth strategy, Malcolm Dare recently announced that Pixel Foundry plans to open Pure Pix Portraiture

studios across the country. Pix Print is yet another recent initiative by the company, established to provide high-

quality, professional Giclee and canvas printing services to the Pure Pix Portraiture studios.

In addition, Pixel Foundry’s commitment to maintaining and promoting high standards of photography, as well as to

nurturing and growing South Africa’s photographic community, is practically reflected in their Pixel Foundry Training

programme which offers in-depth, hands-on training to full-time photographic assistants, as well as internships for

photography students, from most photographic schools across the country, for periods of between one and three

months.

To find out more contact the Pixel Foundry - Phone: +27 21 424 1605 Email: contact@pixelfoundry.co.za

15

Script: Meet Dave!

“Meet Dave. He works for a large organisation where he and his colleagues have earned a legendary reputation for delivering knock-

out, winning proposals – fast!

His secret? Qorus Breeze Proposals – an all in one solution that makes the creation of high quality proposals as easy as ABC.

And faster turnaround times with spot-on proposals equal higher win rates!

With Qorus Breeze Proposals, Dave can quickly

• Automate standard boilerplate proposals that automatically merge live data from his CRM system, to generate customised

proposals at the click of a button,

• Build more complex proposals using approved content he can easily find and add to his proposal shopping cart, and

• Collaborate with his team, across divisions and regions, when responding to complex RFP’s, by easily allocating and monitoring

completion of all sections to ensure deadlines are met!

Qorus Breeze Proposals’ integrated proposal creation and knowledge management features give Dave the ability to pull any kind of

content he needs, from any system – automatically or manually - and use it to boost his Proposal IQ.

Easy access to a treasure trove of winning sales content means Dave doesn’t need to hassle with copying and pasting. Qorus Breeze

Proposals’ knowledge centre allows him to source and drag-and-drop approved content, improving the quality of his proposals - which

are created in a fraction of the time it takes his competitors, plus, they’re free from human error or problematic formatting issues!

With innovative social features like Suggest It!, anyone across his organisation can recommend great material for his content database,

and, as this stored quality content increases over time, so does the brilliance and effectiveness of Dave’s proposals!

So, be like Dave, and start generating outstanding proposals faster, grow your quality sales content and achieve higher win rates!

It’s all as easy as ABC…with Qorus Breeze Proposals!

ENDS

07 I QUORUS BREEZE

2 MINUTE EXPLAINER VIDEO SCRIPT

CLIENT Qorus Breeze Proposals

THE BRIEF Write a two minute script for an online animation video outlining how Qorus Breeze Proposals’ proposal management solution works.

Link to video: https://www.youtube.com/watch?v=3ABPbfOfAxM

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DEVELOPED TAGLINE

Advisor Office: A world of care - for life.

DEVELOPED MISSION STATEMENT

We strive to offer our clients specialised international health insurance solutions, providing the helping hand they need for their unique requirements, backed by expertise, experience and passionate service to safeguard our members across Africa and beyond.

LAUNCH CAMPAIGN SLOGAN

The time has come to embrace new opportunities…

EMAIL COMMUNICATIONS

1. Generic Teaser email to all target audiences

We’ll soon be embracing new opportunities…

We have some exciting news which we will be sharing with you soon.

Watch this space!

The SwissFin/Bupa Advisor Office Team

08 I ADVISOR OFFICE

CONCEPTUAL BRAND ID LAUNCH

CLIENT AdvisorOffice

THE BRIEF Conceptualise a tagline and supporting headlines and copy for the Advisor Office revitalised brand and service offering launch campaign.

17

2. New Brand Identity Launch Email to individual members/groups/HR/ Procurement: We’ll soon be embracing new opportunities…

…Introducing our new name and brand identity

The Advisor Office Team is very happy to launch and introduce our new brand identity, name,

and tagline. In the past, as the only brokerage licensed to sell Bupa Global in South Africa, we

focused exclusively on Bupa Global products; which is why we previously identified ourselves

as SwissFin/Bupa Advisor Office.

Now, as the newly repositioned Advisor Office, we are embracing new opportunities by adding

a suite of healthcare solutions in addition to the Bupa Global product range.

And in case you’re wondering; our affiliation with Bupa Global remains the same. We will still

continue working closely with them as Africa’s Service Team hub, providing our members and

groups with the security and peace-of-mind that comes from our comprehensive understanding

of the African market and footprint, backed by our passion for promoting quality healthcare.

Moving into the future with passion

Our new brand identity and enhanced product offering allows us to provide a selection of

international health insurance solutions, that can be tailored to meet the needs and budgets of

the growing number of local members and expats we are servicing across Africa. This gives

us the edge we need in today’s increasingly diverse, competitive, and ever-evolving local and

international markets.

As we move into the future, we remain as passionate as ever about servicing our members and offering our clients the right advice. We will continue to provide our dedicated, personalised

assistance for anything and everything relating to our clients’ and members’ international

health insurance needs across Africa and beyond.

08 I ADVISOR OFFICE ... continued

Get in touch

If you have any questions or would like to find out more, please feel free to contact us.

AdvisorOffice:Aworldofcare–forlife.

BRAND LAUNCH CLIENT GIFT BOXES

Creative rationale

The conceptualised gift for clients is presented in two boxes, one within another, the second of which contains the actual gift – a wire art globe, inspired by the logo icon, with alternating blue and purple beads highlighting the continent of Africa, mounted on a Perspex base and featuring a digital clock.

The first box will represent the old SwissFin/Bupa Advisor Office brand identity, while the inner box will be white and boldly showcase the new Advisor Office logo, brand identity, and tagline along with the supporting launch messaging.

18

THE SCRIPT: STOP DAYDREAMING ABOUT GOING ON HOLIDAY…

Let’s face it – life can be pretty demanding.

We’re so busy trying to get everything done and be everywhere at once, that the simple idea of

getting away to relax, and enjoy some much needed quality time with those we love, can seem like an

impossible daydream!

At the Dream Vacation Club, we’re all about turning holiday dreams into reality.

And because we understand that the last thing anyone needs when organising a family vacation is

more stress, we’ve taken the fuss out of holiday planning – giving our Club Members instant access to

helpful, personalised services and an incredible selection of fantastic accommodation in quality hotels

and resorts across southern Africa and the world!

Naturally, we’ve also made it easy for anyone to become a Dream Vacation Club Member.

To enjoy an exciting and affordable new leisure lifestyle all you have to do is tell us about your family’s

unique holiday needs, preferences and budget and we’ll figure out your optimal membership level -

which determines how many great holidays you and your family can share together.

09 I DREAM HOTLES

2 MINUTE EXPLAINER ANIMATION VIDEO SCRIPT

CLIENT Dream Hotels & Resorts

THE BRIEF Write a 2 minute video script to accompany an animation outlining how the client’s Dream Vacation Club works in order to attract new members. Link to video: https://www.youtube.com/watch?v=_Nz4vAUYFI8

19

You’ll also receive special Club Member deals and offers, be able to upgrade your membership at

any time, enjoy the freedom of booking holidays when you want to - and have the flexibility to use

your club currency for longer or shorter stays anywhere you choose throughout the year.

Because we believe that taking regular breaks to relax and recharge from your busy life should be

a necessity, not a luxury, we place your unique holiday needs at the heart of everything we do –

treating you like our only guest.

With the Dream Vacation Club, you can finally stop daydreaming about going on holiday and invest

in the leisure lifestyle that you and your family so deserve.

For more information, get in touch with us today!

Dream Hotels and Resorts – Turning your holiday dreams into reality

ENDS

09 I DREAM HOTLES ... continued

20

4 MINUTE SCRIPT: SHOWCASING TOMORROW’S FINANCIAL LEADERS

Described as the “Diamond of Africa”, our nation is boarded by bountiful oceans and expansive skies.

Ours is a country rich with precious minerals and valuable resources, fertile agricultural lands and an

ever-developing world-class infrastructure.

An emerging economic and industrial dynamo, and undoubtedly the continent’s superpower, South

Africa’s economy is robust and multifaceted, guided and directed by some of the world’s most

prominent economic minds.

As two of the country’s leading financial services brands, wholeheartedly committed to financially

empowering people, communities and industries across South Africa, we believe that, in order to keep

our economy growing into the 21st century and beyond, we need to discover and nurture the best

up-and-coming economic talent.

That’s why Nedbank and Old Mutual are the proud sponsors of the prestigious national Nedbank and

Old Mutual Budget Speech Competition - through which we demonstrate our passion for promoting a

prosperous South Africa by showcasing the brightest young financial talent in the country.

Established in 1972, the competition has helped to launch the careers of many brilliant economists

who have gone on to make things happen and do great things – both locally and abroad.

Our prominent panel of judges are once again looking forward to discovering more exceptional talent

as we begin our search for 2014’s most creative, insightful, meticulous and innovative economic

essays relating to the South African economy - written by tomorrow’s financial leaders.

10 I OLD MUTUAL

AV/DVD SCRIPT WRITING

CLIENT Old Mutual South Africa

THE BRIEF Write a script for a video that will be incorporated into a marketing campaign, as both an AV and DVD handout, to attract university graduates to enter the annual Old Mutual Budget Speech Competition.

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10 I OLD MUTUAL ... continued

If you’re an undergraduate or postgraduate registered at any recognised South African

university, and feel confident that you have what it takes to impress us, then we invite you

to take up the challenge, visit our website at budgetspeechcompetition.co.za and begin your

online entry and submission process today.

The competition offers you the chance to win substantial cash prizes which can be used either

to help you further your studies or pay off your student loan.

The top postgraduate student will win R150 000 - with the first and second postgraduate

runners up winning R60 000 and R25 000 respectively; while the top undergraduate student

will win R30 000 - with the first and second undergraduate runners up taking home R15 000

and R10 000 respectively.

In addition to these great cash prizes, both the Top 10 postgraduates and undergraduates

will benefit from our close association with the National Treasury by being invited to attend

Finance Minister Pravin Gordhan’s 2014 National Budget Speech in Parliament, followed by

a prestigious gala dinner in Cape Town offering superb opportunities to meet and interact with

some of the most influential economic leaders in the country.

So, if you’re one of the fresh, talented young economic innovators of tomorrow, be sure to visit

budgetspeechcompetition.co.za today to find out more about the online submission process,

competition rules, closing date, adjudication procedures, and, most importantly, to examine

2014’s competition essay questions.

The Nedbank and Old Mutual Budget Speech Competition proudly celebrates the determination

and talent of all young South Africans dedicated to helping our economy transform and flourish

as we move forward into the 21st century.

Let’s continue building upon our rich financial legacy together, harnessing our nation’s full

economic potential in order to promote and enable positive, brighter futures for all.

ENDS

22

BRAND AND DIGITAL DESIGNSMITHS

We believe that a successful brand starts with a great idea, built on a foundation of solid strategy,

inspired design and informed digital solutions.

Simplr is a focused, creative design partner for your brand...

Operating out of South Africa and specialising in brand and digital identity development, we create

designs to enhance brand recognition and engagement, across any medium, for our clients.

Simplr is all about minimalism, clarity, elegance and authenticity in design. Visually, we like to distil

brands down to their essence, bringing out their very best by doing away with the superfluous to

make them more engaging and memorable.

A collective of designsmiths and digital artisans with an honest, human, hands-on and collaborative

approach to design, we take inspiration from each other and the world around us to create work

that is both functional and aesthetically pleasing to our clients and, ultimately, their end users.

11 I SIMPLR BRAND AND DIGITAL DESIGN

WEBSITE COPY

CLIENT Simplr

THE BRIEF Create succinct, informative web copy for the company

WHAT WE DO

At Simplr we focus on crafting better brand recognition and memorability: from creating

and launching new brands, revitalising or redesigning existing brands, to implementing

integrated campaigns and high-end digital experiences.

Our approach to design, development and consulting allows us to understand each client’s

business so that we can meticulously craft a brand message that succinctly reflects their

intrinsic brand essence.

23

11 I SIMPLR BRAND AND DIGITAL DESIGN ... continued

RESEARCH & STRATEGY

NAME GENERATION

BRANDING & IDENTITY

ART DIRECTION

PRINT COMMUNICATIONS

PACKAGING

ICONOGRAPHY

INFORMATION ARCHITECTURE

USER EXPERIENCE

MOBILE UI DESIGN

INTERACTION DESIGN

WEB & MOBILE DEVELOPMENT

24

THE SCRIPT: DEALING WITH HOME LOAN REPAYMENT DIFFICULTIES…

At SA Home Loans we’re all about making sure that your home loan is working for you. And because

we’re dedicated to helping you maintain control of your unique financial situation, our focus is always

on providing you with innovative, personalised advice and solutions when it comes to successfully

repaying your home loan – all backed by ongoing support and amazing service.

But let’s face it; sometimes life can be pretty unpredictable. Things happen and situations change.

Whether it’s an unexpected event, an adjustment or challenge at work, or the anticipation of a

new addition to the family, you could find yourself under some unforeseen financial strain. We

understand that circumstances change.

However, the important thing to remember when faced with these challenges is that information is

‘king’!

By understanding that there are options and solutions available to help you meet your monthly bond

repayments, you can maintain control over your finances.

12 I SA HOME LOANS

2 MINUTE EXPLAINER ANIMATION VIDEO SCRIPT

CLIENT SA Home Loans

THE BRIEF Write a 2 minute video script for an animation assuring SA Home Loan customers that there are solutions to help them pay off their bonds

should they run in to unexpected financial difficulty. Link to video: www.youtube.com/watch?v=aa_ZJKSyy2k&feature=youtu.be

25

12 I SA HOME LOANS ... continued

As your dedicated home loan partner, we’re always here to help - and that’s exactly why we’ve got

a team of experts that focus on providing you with practical and proactive steps to take, which you

may not have even realised were possible!

There’s no time like the present, so take the first step and check out the useful information we’ve

put together for you on our Repayment Assistance page now.

We also encourage you to talk to us as soon as you realise that you’re in difficulty, so that we can

understand your situation and help you meet your future bond repayments.

Get in touch with us today on 0861 888 777, or fill out our call me back form.

Remember, the key to financial security is to understand your current situation so that you can

take ownership of your future. Knowledge is power – so if you’re under unexpected financial strain,

explore your options with us; we’re ready to provide you with all the helpful advice and guidance

that you need.

< ENDS>

thank you