dot berlin at internet governance summer school meissen 2011

Dirk Krischenowski | Summer School of Internet Governance | Meissen 27 July 2011

New gTLDs - Where we are after ICANNs Singapore Meeting

27 July 2011, MeissenSummer School on Internet Governance

Dirk Krischenowski Founder & CEO dotBERLIN GmbH & Co. KG


Sonderpreis eco deutsche Internetwirtschaft bitkom stadt top-level-domains city tlds citytld

What are New Top-Level-Domains?


. Anything right of the dot

Consulting top-level-domain applicant guidebook citytlds citytlds gtld application


The string left of the dot.(the root dot)

Beratung icann top-level-domains applicant guidebook bewerberhandbuch vergabeverfahren ausschreibungsverfahren doi ausschreibung interessenbekundungsverfahren wettbewerblicher

dialog


Why New Top-Level-Domains?


WHY NOT?


New Top-Level Domains – Why?

TLDs are part of ICANN‘s Mission to expand theInternet‘s name space and to foster choice andcompetiton

Demand of communities like brands, cities, regionsand countries (also in IDNs) with millions of potential users

Real threat of Alternate Roots and a fragmentation ofthe Internet if no New TLDs are added


Which new Top-Level-Domains?


Ideas 1996


Ideas 2011


Requirements forNew generic Top-Level-Domains

Everything with 3 to 63 letters (a-z) in Latin charactersand strings with at least 2 non-Latin characters such as.监督 or . তদারক করা

No 1 or 2 character TLDs such as .VW or .HPNo number TLDs such as .123No extra characters like in .A-B or .H&MNo strings such as .NAZI, .GOD, .TIBETNo country names like of gTLDs like .RUSSIANo use of gTLDs like HTTP://TLD…


.organisation


.generic


.culture/.language/.region


.boston .sfo .chicago .seoul .bkk

.city


.idn


New gTLDs – How many?

No. of expected applications:

~ 200-1000


Wolfgang Kleinwächter‘s Prediction

„Let‘s expect High Noon

for New gTLDsin Singapore“


ICANNsentPeter Dengate‐Thrush

GACsentLarry Strickling


Some of the Bullets

Controversial new gTLDs

Trademark protections in new gTLDs

Cross Ownership in new gTLDs

Applicant support for less dev. countries


ICANNINTAGAC


Singapore Outcome: Let‘s Go …


… and have a Timeline


But!


The biggest Hurdle: NOFI


NOFI – Notice of further Inquiry

US Department of Commerce requests the ability to

• Observe• Stop• Sink

any New gTLD.

Public interest clause before IANA entry!„… if a large number of countries have a problem with a particular string …”


Another Hurdle: Competition Law


Cross Ownership

What will US, EU and other legislative say if

– Verisign buys a big registrar

– All US-based geoTLDs are operated by NeuStar

– .TOKYO will be owned by one registrar

– …


45 mio .name

domains?


Wish


Reality


A word on GeoTLDs


What are the Drivers behind GeoTLDs?


„All Business is local“

Re-Localization and Regionalisation of the Internet is a

Counterbalance to ongoing Globalisation

.comother gTLDs

.net .org .bizother ccTLDs

.cn .de .uk .eu

GeoTLDs


Tight Name Spaces

.com is overcrowded with 92 mio. domain names, thesame for .de (14 mio domains) and others

Over 300.000 domain names already contain „nyc“Over 150.000 domain names already contain „berlin“

Examples

www.zoo-berlin.dewww.schools-nyc.comwww.mairie-paris.fr


Identity is local - Culture/Language/…


Every Place needs Branding VehiclesEvery Place needs Branding Vehicles


What do Internet Users say?


Internet Users like www.mayor.berlin

43%

26%

21%

8%

1%

* Representative study,eco eV, Oct 2007

www.mayor.berlin

mayor.berlin.de

www.berlin.de/mayor

www.berlin.de/de/dept/offices/mayor

www.berlin.de


Governance in GeoTLDs


How TLDs are managed today

Private

CivilGovernment

.de .uk

.gov.edu

.eu

.fr

.cn

.cat

.com

.asia

.es

.info .biz

.us .org

.net

.tv.mobi

.ru

.dk

.jp

.ca.at

.ch

.mil

.fi

.nl

.tr.ar

.ee.gr

.in

.mt

.mx .pl

.hu

.cy


Why do Goverments want to have a say in (Geo)TLDs?

Real or assumed legal reasons

Use of a place name

Economic value of the TLD

Political reasons

…


.berlin


German Parliament Resolution

* Approved Resolution German Bundestag 16/4564 Jan 2008


.berlin Multi-Stakeholder Challenge

Private

CivilGovernment


Michael Abel, Melda Akbas, Berkan Akbiyik, Ingrid Allnoch, Loginov Anton, Irina Antonova, Gert Augstin, Glen Barr, Anja Baumann, Martin Bechert, Liesbeth Beeckman, Volker Beier, Reinhard Berlin, Marco Berlin, Ralf Berlin, Bianca Berlin, Stefan Berlin, barbaraberlin, Ralf Berlin, Ralf Berlin, Gerhard Berlin, Karsten Berlin, Brian Berlin, Jonas Berlin, Volker Berlin, Tobias Berlin, Tobias Berlin, Tobias Berlin, Antoni Berlin, Ulla Berlin, Beate Berlin, Marco Berlin, Uwe Berlo, Dominik Berton, Christina Bertrand, Marina Bertrand,Charlotte Bertrand, Christa Bertrand, Greta Bertrand, Shantu Bhattacharjee, Christoph Blase, Wolfgang Bongardt, Kim Booth, Silvana Borsutzky, Mark Bose, Martin Bothe, Anja Brühning, Joachim Brauer, Jan Brennenstuhl, TaHa Bulut, Oesge Celik, AleksandarCergovski, Simon Constantini, carol Cooper, Rafik Dammak, Gimeno i Ayuso David, Metehan Dedeoglu, Seda Dedeoglu, Frederik Dinkelaker, Fjodorovs Dmitrijs, Lukas Dorasi, Dr. Jürgen Wiederholt, Kati Drescher, Eileen Dutkowski, Falk Eckert, Björn Eilers, DirkElbel, robert elmes, Tanna Enderlein, Hendrik Ette, Uta Ewert, Jakobus Feldkamp, Boris Fitzner, Jule Foerster, Thilo Folkerts, Tonio Freitag, Nicolas Fuchs, Michael Fuchs, Michael Fuchs, Holger Fuhrmann, Andreas Gebhard, erwan gery, Wieland Giebel, MarcoGiese, Klaus Goerner, Rene Gottschalk, Stefan Grill, Martin Grothe, Markus Grundmann, Frank Hägele, Wolfgang Hünnekens, Martina Hager, Christian Hampe, Olaf Hanke, Jan Hatterscheid, Alessa Hawliczek, Anja Hegner, Fabian Heidke, Stefan Heinemann, …

People like you and me

Partners and Sponsors

sowie die Privatpersonen Prof. Dietrich Winterhager, Gert Augstin, Sascha Boerger, Marko Dörre, Marwan Mannaa, Elisabeth Porteneuve, Antje Rabenalt, Andre T. Scholz, Alexander Schubert, Markus Tofote, Simone Wasner, Marc Wegner, Markus Erbach, Dieter Rau, Elisabeth Porteneuve, …

Im Juni 2007 erhält dotBERLIN den Sonderpreis der deutschen Internetwirtschaft für Innovation. Der eco Internet Award wird jährlich an Unternehmen vergeben, die mit einem Produkt oder Projekt einen wichtigen Beitrag zum Erfolg der deutschen Internetwirtschaft leisten. „Die Einführung von .berlin ist konsequent“, sagte Harald Summa, Geschäftsführer des eco-Verbands. „Schon lange wissen wir, dass im weltweiten Internet das Prinzip ’business is local’ gilt, lokale Suche und lokale Angebote nehmen immer mehr zu. Demzufolge ist .berlin ein weiterer Schritt in die richtige Richtung und ein Zeichen für mehr lokale Identität im weltweiten Netz.“

Der Deutsche Bundestag und die Bundes-regierung unterstützen die Einführung vonTop-Level-Domains für Städte und Regionenmit den Stimmen von CDU/CSU, SPD und FDP.

We are


Aspects of Internet Governancein GeoTLDs


Internet Governance in GeoTLDs

Financial responsibility of the government?

Responsibility for domain allocation?

Responsibility for content?

Liability for …

We need laws!


My Guess: There‘s likely more Internet Governance

in the Future because the Internet is a global challenge and concerns all of us.


Wolfgang Kleinwächter‘s Prediction No. 2

„You don't need the power of prophecy

to forecast thatInternet Governance

will become a main political battlefield

in the 2010s “


Dirk Krischenowskierhält den Sonderpreis der Deutschen Internetwirtschaft

30. Juni 2011

Dirk Krischenowski, born in 1965, is a qualified biochemist and economist.He started his professional career at life sciences companies such as Sanofi-Aventis and Novartis. Starting in 1999

Dirk developed and implemented the business models for leading European health portals at Bertelsmann and Netdoctor. Since 1999 Dirk Krischenowski has been much in demand as a speaker at international conferences; he

is the author of articles and studies on Internet marketing and is a guest speaker at the Institute of Electronic Business (University Berlin). From 2005-2006 he has also been a member of the European Commission e-Business

W@tch Advisory Board.From the late 1990s Dirk originated the idea of top-level domains as unique identity and place branding tool for cities and regions on the Internet into a business with founding dotBERLIN GmbH & Co. KG in 2005. His efforts significantly contributed to the creation of the New gTLD application process and the applicant guidebook at

ICANN.In 2009 Dirk has founded along with the City of Paris, the City of Barcelona and initiatives in New York and

Hamburg the DOTCITIES city top-level domain constituency which aims to become a registered interest group at international forums and city organizations such as Metropolis, UCLG and ICANN.

During the last years he published various papers on how local top-level domains contribute to place branding; Dirk also has been speaker at numerous conferences on the topic, including United Nations (IGF), European Council, ICANN and many other occasions. Due to his work over the past years Dirk created awareness and incited cities

and regions worldwide to aim for their respective top-level domain as in New York, Paris, Tokyo, and Bavaria.In June 2011 the German Internet Association eco e.V. honored Dirk Krischenowski with a special award for his

exceptional achievements on the New gTLDs, especially for cities and regions.

dot berlin at internet governance summer school meissen 2011

Business

meissen summer school

fragmentation ofthe

new tlds

new toplevel domains

high noonfor new gtlds

new gtldscross ownership

new gtldsapplicant support

stop sinkany new gtld