dorito campaign

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Analysis of a Dorito campaign

TRANSCRIPT

What does it say?

• That you are going to win a price if you make the best video advertising a new flavor.

How is it said?

• In a way that makes you want to win the price

Whom is it addressed to?

• People that can make videos and post them online

When is it said?

• In 2011

Where is it said?

• In Canada

• Characters: The people design their videos with their characters

• Images: They are colorful

• Texts: The information is clear

Execution elements

• Duration: 2:36 minutes Execution

aspects

It is attractive

It makes the product more popular

It promotes sharing of videos and different ideas

People can win a price

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