Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.

Don’t Risk it All!

TEN TIPS FOR MAXIMIZING BUSINESS VALUE

MARCH 2, 2016!

Mary Juetten Founder & CEO Traklight

@traklight @maryjuetten

Forbes, ABA LegalTech

Contributor 30 years business experience J.D., CPA, CA MSNBC, AZ PBS, SXSW V2V,

LAUNCH Speaker SUCCESS Magazine Start Small, Win Big 2013 winner

IS YOUR BIZ AT RISK?

GET LEGAL GET PEOPLE GET OFFERING NOT GET SUED SELL OR RETIRE

Competing Daily Tasks

GET LEGAL

#1 – ENTITY & EIN #2 – BOOKS

RECORDS INSURANCE

GET PEOPLE

#3 – AGREEMENTS #4 – EMPLOYEE v.

CONTRACTOR

#3 - Co-Founders & Team

Handshakes = Headaches

Napkin Agreements too

GROW

#5 – NAMES #6 – OUTSIDE

CREATORS #7 – INNOVATION

CAPTURE

Homepage

Domain = TM

IP Misconception

!!

If I pay for it, I own it.

IP Misconception

#7 - Capturing & Retaining Innovation is Hard

Trade Secrets = ValueCareful re BYOD

Image courtesy: Beverley Goodwin!

NOT GET SUED

#8 – OTHERS’ WORK #9 – SOCIAL MEDIA

You can copy anything

without the © symbol

IP Misconception

#9 - Careful re Social Media &

Celebrities

Trade secrets are easy

to protect

IP Misconception

SELL OR RETIRE

#10 – CANNOT SELL WHAT YOU DO NOT OWN BONUS TAKEAWAYS

• Who are you? •  Employee of another

company? •  Personal vs Company? • Outside the US?

READ contracts, licenses,

and permission

to use

IP is just for tech startups or tech companies, and patents are the

only IP for inventors.

IP Misconception

Q&A

NEXT STEPS

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