don't forget about the real world
DESCRIPTION
Don't Forget About the Real World Presentation at Inman NY - January 2009 Using your offline efforts to support your online endeavors. Step away from that computer ... Sometimes the best marketing you can do for your blog is out in the real world. Inman Connect NY 2009 - by Ines Hegedus-Garcia http://www.miamism.comTRANSCRIPT
Don't Forget About the Real WorldUsing Your Offline Efforts to Support Your Online EndeavorsStep away from that computer... Sometimes the best marketing you can do for your blog is out in the real world.
Make sure that all of your blogging/new media efforts are supplemented by and in sync with your offline marketing.
Traditional Methods• Press Release - online and offline media outlets
• expect negative and positive reviews
• complement with traditional print media - brochures, just listed cards, direct mailings, business cards, email signatures - EVERYTHING YOU DO
• It’s all about exposure and perception - it applies to both new media and traditional methods
• You will decide what traditional methods to keep and what to discard
Restaurant Reviews
Pediatrician - help your sphere of influence
Miamism Fridays - supplemented with Flickr
Photo Blog - to promote your city and community
Mojitos - staple with social implications
No Face to Face effort is too small
Linda Davis - Eastern Connecticut Real
Estate Blog
Mariana Wagner - Colorado
Springs Real Estate
Teresa Boardman - St Paul Real Estate
Sellsius - Real Estate Blog
Benn Rosales - Austin Real Estate Blog
