don't define me by my diversity: #disruptlabels
TRANSCRIPT
Don’t Define Me By My Diversity
#DisruptLabels
SXSW 2017 | Kendall Morris@KendallMorris
People are amazingly multi-dimensional.
Credit: PetaPixel
Fisherman Alcoholic Convict
Millionaire Lifesaver Psychic
And yet, we seek to label those we don’t know.
Credit: The Big Issue
Labels are limiting.
Credit: Kelsey Maytum
Labels are empowering.
Credit: Time Magazine
Labels don’t tell the whole story.
Credit: Tati Villa Mattos
How do we solve for the label challenge?
Credit: Lessons from Fantasy
It starts with individuals.
Credit: I’m Dancing in the Rain
It leads to better discussions.
Credit: Jordan Roberts/SXSW
It impacts marketing and media.Honeymaid #ThisisWholesome
Credit: Honey Maid/YouTube
It creates better products.
Original Goldiblox Youtube Video Ad
Credit: Goldie Blox
It continues to evolve with understanding and patience.
Credit: Honey Maid/YouTube
#DisruptLabels Panel Discussion
1. What labels do you find others putting on you? What labels do you put on yourself?
2. When have you chosen to #DisruptLabels?
3. How can we think about the labels we use in a different way to support inclusive behaviors rather than divisive behaviors?
4. How do the labels used in the world affect our marketing and products?
5. How does our marketing and media work to reinforce labels and create one-dimensional views of the customer? What can we do about it?
Sample Questions:
Don’t Define Me By My Diversity
#DisruptLabels
SXSW 2017 | Kendall Morris@KendallMorris