1. Dont bother me with product vision! I am just doing my job! Jaroslav Prochzka, Ph.D. Aguarra

2. About me Agile, Lean, ITIL, soft skills Start-ups / entrepreneurs Value thinking and living 14 years in IT 10 years lectures/research Books: Operate IT differently. Grada (Czech) Team Agile Testing ITIL story Lean IT in large: Stopping the negative Aguarra courses: High performing teams Agile&Lean S&M Aguarra, s.r.o., Plzesk 157 / 98 Praha 5, www.aguarra.cz 2 spiral. Lulu Blogging: www.agilia.cz/blog www.HRkavarna.cz en.differ.cz

3. Poland: Highway parts not met Common goal? Source: idnes.cz Aguarra, s.r.o., Plzesk 157 / 98 Praha 5, www.aguarra.cz 3

4. Product development chronicle: Common goal? Customers willing to pay more Q1, Q2, Q3, Q4 2008 Q1, Q2, Q3, Q4 2009 Q1, Q2, Q3, Q4 2010 Aguarra, s.r.o., Plzesk 157 / 98 Praha 5, www.aguarra.cz 4 Customers demand Developers layoffs Targeted utilization level Hiring new developers New developers available Developers ready to bring value Goals: Industry: profit Line: utilization Country: headcount

5. Growing technical debt (team says) RED NUMBERS 5 Complicated maintenance Overdue features Customer pushing on lower costs Short term thinking (YES to all reqs.) Hard to estimate feature delivery dates Push on new sales Overloaded team Aguarra, s.r.o., Plzesk 157 / 98 Praha 5, www.aguarra.cz

6. The biggest waste in product development? Standish Group Chaos Reports Aguarra, s.r.o., Plzesk 157 / 98 Praha 5, www.aguarra.cz 6

7. Based on what you: accept or decline new product features? predict new feature delivery date (e.g. for marketing unit) design product architecture? make daily design decisions? use incident solutions/workarounds? decide whether to fix incident immediately or wait a bit and prolong the resolution time not to repeat it? Aguarra, s.r.o., Plzesk 157 / 98 Praha 5, www.aguarra.cz 7

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9. Start with value! Do we solve the right problem?

10. But we know what the value is! . Really? It is great to be remotely in touch with my customers Only what I need is quality Internet connection But what makes me angry are these recurring outages My job is to fix incidents OMG! Again an outage!!! #&*#$*#!!! Yeaaah, I delivered value! I fixed incident quickly I will kill them!!! Users will be happy Aguarra, s.r.o., Plzesk 157 / 98 Praha 5, www.aguarra.cz 10

11. Start with the following questions: 1/ What is the problem we are trying to solve? 2/ Why is it important for you? Why you care? 3/ What is the (visible) value for the customer? ... and to succeed: 3/ Involve and enggage people 4/ Prototype and verify possible solutions 5/ Share this among the whole company!!! Aguarra, s.r.o., Plzesk 157 / 98 Praha 5, www.aguarra.cz 11

12. Product Vision artefacts Aguarra, s.r.o., Plzesk 157 / 98 Praha 5, www.aguarra.cz 12

13. Do it together with the teams Share it continuously Have it visible in team room Discuss and update it regularly Make decisions based on it Aguarra, s.r.o., Plzesk 157 / 98 Praha 5, www.aguarra.cz 13

14. Needs and values from real products Utility meters product: Need (of customer and its customers): To gather data for energy invoicing People dont want to be at home to open flats and assist data gathering Invoicing and payment processed to get the energies Value: Remote automatic data gathering from meters e-invoicing Web filter product Need: Secure and efficient working environment Saved costs for network capacity Value: Wide enough bandwidth for working tasks by blocking not approved streaming and downloads Virus and phishing avoidance Aguarra, s.r.o., Lisabonsk 2394/4, 190 00 Praha 9, www.aguarra.cz 14

15. Product owner dual role 1. Visionary and owner What should the product be like? Owning, creating, changing the vision Owning, prioritizing the backlog 2. Daily coach Sharing the vision among the product, support, maintenance and sales teams daily to support their daily decisions Aguarra, s.r.o., Lisabonsk 2394/4, 190 00 Praha 9, www.aguarra.cz 15

16. Observe what customers do Accompany sales on their way to customers Listen what users say (not just the loud ones) Mine what they really need out of these Observe also market trends and predictions (IT support, new tech and approaches) Observe employment trends (remote work, social net, generation Y habits) Visit domain conferences Share, share, share... within the company, among the management, sales, delivery teams, support teams Product Owner role regarding vision Aguarra, s.r.o., Plzesk 157 / 98 Praha 5, www.aguarra.cz 16

17. Go & See principle: Team in media domain Aguarra, s.r.o., Plzesk 157 / 98 Praha 5, www.aguarra.cz 17

18. How to ? (Big picture)

19. 1/ Vision: clear value & understanding Problem value Go & See understanding Regular sharing understanding decision making Aguarra, s.r.o., Plzesk 157 / 98 Praha 5, www.aguarra.cz 19

20. 2/ Core features: what to do & decision making Feature 1 High Feature 2 High Feature 3 High ------------------------- Feature 4 Middle Feature 5 Middle ------------------------- Feature 6 Low Feature X Low Aguarra, s.r.o., Plzesk 157 / 98 Praha 5, www.aguarra.cz 20

21. 3/ Structure: organizing teams & technical decisions Feature 1 High Feature 2 High Feature 3 High ------------------------- Feature 4 Middle Feature 5 Middle ------------------------- Feature 6 Low Feature X Low Feature Team 1 ------------------- Story 1A Story 1B Story 1C Feature Team 2 ------------------- Story 2A Story 2B Story 2C Aguarra, s.r.o., Plzesk 157 / 98 Praha 5, www.aguarra.cz 21

22. 4/ Design: communication and feedback Team backlog ----------------- Story 1A Story 1B Story 1C Team capacity Team velocity Aguarra, s.r.o., Plzesk 157 / 98 Praha 5, www.aguarra.cz 22

23. 5/ Time, info: roadmap, velocity, team capacity Feature 1 High Feature 2 High Feature 3 High ------------------------- Feature 4 Middle Feature 5 Middle ------------------------- Feature 6 Low Feature X Low Team capacity Team velocity Aguarra, s.r.o., Plzesk 157 / 98 Praha 5, www.aguarra.cz 23

24. Takeaways Solving customer needs value Daily decision making based on vision Go & see understanding Sharing & coaching understanding Value vs. Costs waste reduction Common goal value, sharing, cooperation Feature Team 1 --------- Story 1A Story 1B Story 1C Aguarra, s.r.o., Plzesk 157 / 98 Praha 5, www.aguarra.cz 24

25. Thank you! Email: jarek@differ.cz Twitter: @JarekProchazka LinkedIn: http://cz.linkedin.com/pub/jaroslav-prochzka/4/5b1/6a6/ Aguarra courses: http://www.aguarra.com/Trainings/Training-calendar? agselchan=true Aguarra, s.r.o., Plzesk 157 / 98 Praha 5, www.aguarra.cz 25