donor retention isn't speed dating
TRANSCRIPT
Donor Retention Isn’t Speed Dating
8/27/15 1pm Eastern
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Before We Get Started3
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Our guest presenter »
Lynne Wester A frequent conference speaker and well known resource for donor relations and fundraising expertise. She has been featured in The Washington Post, CURRENTS magazine, The Chronicle of Philanthropy and other industry publications. On her blog, she shares her expertise, opinions, and collections of samples on a variety of topics with the greater development world and hosts a monthly webinar series.
Donor Retention isn’t Speed Dating
@donorguru
Treat Behavior not Transactions!!
•It’s about the DONOR not YOU.
LYBUNT and SYBUNT doesn’t CUT it!
Reports you need to have:1. Giving Pyramid Report2. Consecutive Donor Report3. First-‐Time Donor Report4. Donor Retention Report5. Donor Giving Channel Report6. Lapsed Donor Reacquire Report7. Donor Increase Report
Decision Time
WE NEED: More Imaginative Communications
All we need to do is to write brilliantly, package it superbly, and to present it in a way that will captivate, thrill and inspire
LUST
Report Impact
THANK YOU!
• Lynne M. Wester• @donorguru• Connect with me! • www.donorrelationsguru.com• [email protected]
Questions?
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