dono 1401 brochure rnd2
DESCRIPTION
A draft of the brochure that MECA plans to use to market the North Downtown planTRANSCRIPT
Creating a Connected City.
Hartford Has It. Abundant Opportunities Ahead.
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The strategy to complete Downtown involves foresight and opportunistic planning for all areas. This approach takes into consideration the varied character, types of use, and viable development opportunities. The city has framed its vision by exploring parcel conditions and market demand between and within these areas.
These sites show the ideal potential by focusing on a mix of uses to realize development that compliments its surroundings and brings additional activity and amenities to downtown.
Locations and strategies for new development
Building upon the scale of the existing neighborhood, this plan proposes townhomes, corner retail, and residential buildings that are sensitive to the context of the area. Street corner retail provides a social gathering space.
Residential22 townhomes107 units
Parking130 spaces
Commercial35,000 GSF
Retail19,000 GSF
Main Street
Ple
asan
t Str
eet
Morgan Street
Ann U
ccello Street
Street level townhomes create a distinct neighborhood character
Development sensitive to surrounding neighborhood context
Creating a Neighborhood
An improved gateway will have a profound impact on development north of I-84. Retail and residential development will compliment a proposed municipal building, which will attract daytime workers, neighborhood residents, and draw new residents to Downtown.
Residential681 units
Parking1484 spaces
Commercial250,000 GSF
Retail118,000 GSF
Bridging the gap between the downtown core and north of I-84
This plan “fill the gaps” in the heart of Downtown, replacing surface parking lots with new mixed-use development
Main and Trumbull Street becomes a walkable retail destination.
Main Street
Plea
sant
Str
eet
Trumbull Stre
et
Main Street in Downtown Hartford is one of the city’s primary commercial corridors. This proposed scenario builds on the surface lots located at Main Street and Asylum Avenue and brings additional activity to Downtown.
Residential394 units
Parking396 spaces
Retail51,000 GSF
An active street life continues the thread of Main Street
Main Street
Trumbull Street
Asylum St
Hartford’s Top Employers: 1. United Technologies Corp. 2. Hartford Financial Services Group Inc.
A New Town Center In the Heart of Downtown
Capital Preparatory
Magnet School
Radisson Inn
Cityplace II
Hartford 21
Prudential
Bank of America
Bushnell Park is one of the city’s most valued amenities and is home to the state capitol. This proposal takes advantage of park views by siting lower-scaled buildings along the park edge and highrise development behind.
Residential buildings with Bushnell Park views
Mid-rise residential development maintains a neighborhood scale
Bushnell Park creates added value for development
Jewell Street
Ford Street
Pearl Stre
et
Asylum Street
Ann Ucello Street
This development area “fills in the gaps” of the neighborhood and compliments the existing urban environment of Downtown. This scenario takes advantage of surface parking lots and underutilized sites.
Street level retail creates a distinct urban character
Residential593 units
Parking559 spaces
Retail77,000 GSF
Church Street
High S
treet
Allyn Street
Asylum Street
Ann Uccello Street
Residential337 units
Parking340 spaces
Retail53,000 GSF
3. Aetna 4. St. Paul Travelers Cos. Inc. 5. Hartford Hospital 6. Bank of America 7. St Francis Hospital
A View from the Park Building on a Foundation
Cityplace II
Bushnell ParkCarousel
XL Center
Holiday Inn Express
Homewood Suites
Union Station
109 Mile s
98 Miles
125 Miles
HartfordPOP 124,775
BostonPOP 617,594
ProvidencePOP 178,042
New YorkPOP 8,175,133
New Britain
Springfield
Holyoke
NorthamptonAmherst
C o n n e c t i c u t R i v e r
Connecting Hartford to the Northeast
Metro Hartford Economy
Downtown Retail Market
New England’s Sustainable Knowledge Corridor
Income Per Capita
Economic Partner Communities
Connecticut ranks #1 in the US for
per capita income
Metro Hartford has a population of
1.2 million people
100+ million consumers
within an 8 hour drive
Hartford’s top 7 employers employ
65,870 people
Hartford is strategically located within a two hour drive of three major economic partner communities
1.6 million residents in more than 80 communities
160,000 college/university students attending 29 institutions of higher education
Workforce of 1.1 million people and over 48,000 businesses
The combined GDP for Hartford and Springfield is in excess of $100 billion annually, more than 16 US states
DN
DW
A recent retail market analysis of the
Downtown North and Downtown West areas concluded that
Current retail is underserving
its demographic base by over $200 million
Potential for daytime workers to spend an
additional $49.4 million
236,000 sf of supportable retail space -
$90 million in sales by 2017
Hartford’s downtown residents are attracted to our retail, restaurants and cultural amenities.
Access to open space and recreation, coupled with Hartford’s proximity to Boston and New York, make it an attractive city for residents who enjoy an active lifestyle.
Who’s living Downtown?
Recreation and Open Space
East
Coa
st G
renw
ay
Hartford is part of theEast Coast Greenway
that connects communitiesfrom Maine to Florida.
Co
nn
e c t i c u t R i v e r
Downtown Keney Park
EastHartford
RiversidePark
East
Hartfor
d
4 parks connected by riverwalks 9.6 miles of walking trails 4.5 mile nature trail 51 acres of parkRed trail
Great River Park, 2.8 miles
Orange Trail Charter Oak Landing to/from Great River Park, 2.0 miles
Purple Trail Mortensen Riverfront Plaza to/from Great River Park, 3.2 miles
Yellow Trail Mortensen Riverfront Plaza to/from Riverside Park/Riverfront Boathouse, 1.6 miles
Keney Park, located one mile north of Downtown, is 584 acres!
201020001990198019701960
61% of residents are under the age of 3572% of residents are under the age of 45
65% Upper Income, N
o Children
22% Young to Middle Aged
43% Middle Aged
× 1,410residents
06103 Zip Code
35% Other
Most residents aren’t from Connecticut� 47% were born in di�erent state, and 15% are foreign born
78% possess a bachelor’s degree or higherÇ 50% higher than the national average
40% of residents earn a median salary of $67,50050% earn even more!Brite Lites, Li'l City
INCOME : UpscaleINCOME PRODUCING ASSETS : High
AGE RANGES : Under 55PRESENCE OF KIDS : Household without Kids
HOMEOWNERSHIP : Mostly OwnersEMPLOYMENT LEVELS : ManagementEDUCATION LEVELS : College Graduate
Up-and-ComersINCOME : Upper Mid
INCOME PRODUCING ASSETS : ModerateAGE RANGES : 25-44
PRESENCE OF KIDS : Household without KidsHOMEOWNERSHIP : Mix, Owners
EMPLOYMENT LEVELS : White collar, ServiceEDUCATION LEVELS : College Graduate
Brite Lites, Li'l CityINCOME : Upscale
INCOME PRODUCING ASSETS : HighAGE RANGES : Under 55
PRESENCE OF KIDS : Household without KidsHOMEOWNERSHIP : Mostly OwnersEMPLOYMENT LEVELS : ManagementEDUCATION LEVELS : College Graduate
Up-and-ComersINCOME : Upper Mid
INCOME PRODUCING ASSETS : ModerateAGE RANGES : 25-44
PRESENCE OF KIDS : Household without KidsHOMEOWNERSHIP : Mix, Owners
EMPLOYMENT LEVELS : White collar, ServiceEDUCATION LEVELS : College Graduate
East Coast Greenway Riverwalk at the Riverfront
Hartford has over 1200 acres of park space, and with miles of riverfront trails, the Connecticut River is a treasured resource for the city.
RestaurantsGroceriesDepartment StoresApparelGeneral StoresPharmacyOffice SuppliesSporting GoodsElectronicsBuilding Material/Lawn & GardenGasoline StationsMiscellaneous
Downtown Supportable Retail Space
Welcome to Hartford, Connecticut’s Capital City,
birthplace of the Boys & Girls Club, the first FM
station to begin broadcasting in the world, and
President Theodore Roosevelt’s first automobile
ride. We’re an 18-square-mile city, home to 125,000
residents, world class dining, international cultural
attractions, award winning entertainment venues
and some of the largest corporations in the nation.
Intellectual.
Diverse.
Historic.
Youthful.
Ambitious.