Don’t Get Burned by Hot Water

Get Set for April 16 Code

Changes

Gregg Holladay, National Water Sales

Manager, GE Appliances

our community

75+ leading builders

intell

innovation

openness

consumer values

home performance

builder-to-builder

leadership

collaboration

business + quality management

Our Speaker: Gregg Holladay, GE Appliances

• 30 years in the appliance and

building industry

• Regularly educates builders,

utilities, plumbing distributors,

plumbers, weatherization

providers and architects

Water heating is the

2ND LARGESTexpense in U.S. homes, accounting for 14-18%

of homes utility bills

Source: Energy.gov

$400-600the amount of money the average

household spends on water heating

EACH YEAR

The Cost of Water Heating

2014 Energy Guide

Universal Symbol for Energy Efficiency created in 1992

1st Energy Star HVAC – 1995

1St Energy Star Water heater - 2009

Energy Star• 2009 – First year for Energy Star ratings on

water heaters as a category

Type of Heating Source• Must be a Heat Pump water heater

Energy Factor Rating• Must be 2.0 or higher Current electric water

heaters are only .90-.95

First Hour Delivery• Must deliver 50 GFH

Warranty• Must have 6 year minimum parts warranty

What makes a water heater Energy Star?

Earn 4-7 HERS points

Count Down

To

April 16th!

Will require ALL water heaters

to be more efficientMust be ~95% efficient or more

Must have a Energy Factor of 0.95

New DOE Standards effective April 16, 2015, Source:

Energy.gov

2” taller

2” wider

MUST MAKE

CHANGES TO MEET

STANDARDS• More insulation for tank

• Larger diameters

• Taller height

NO CHANGES!Heat Pump

heaters already

meet 2015 DOE

standards with a

2.0 Energy Factor

Electric Resistance Heat Pumps

GEH50DEEJSC & GEH80DEEJSC have a 3.1 Energy Factor

Will become more

costly and will require

more space in homes

New DOE Energy StandardsElectric Water Heaters 55 gallon & under

Must be ~200% efficient or more

Must have an Energy Factor of 2.0

Standard electrics

will go away

HEAT PUMP

Is the only technology

capable of

meeting/exceeding the

new standards

Electric Resistance

GEH50DEEJSC & GEH80DEEJSC have a 3.1 Energy Factor

Electric Water Heaters above 55 gallon

New DOE Standards effective April 16, 2015, Source:

Energy.gov

NO CHANGES!Heat Pump water

heaters already

meet 2015 DOE

standards with a

2.0 Energy Factor

Designed to

meet 2015

Energy Star

requirements

Heat Pumps

http://www1.eere.energy.gov/buildings/appliance_standards/product.aspx/productid/27

10

New DOE Energy Standards

Will require ALL water heaters to be more efficient!

11Resellers determine their own resale pricing.

January 2012

200% Efficient or Higher94.5% Efficient

$300 Federal Tax Credit

2013

New Opportunity

Water Heater

Heat Pump vs. Standard Electric

2014 Energy Guides shown. *$388 Savings based on DOE test procedure and comparison of a 50-gallon standard electric water heater using

4879 kWh per year vs. the GeoSpring™ Hybrid Water Heater using only 1830 kWh per year and national average electricity rate of 12 cents per

kWh.

$558

- $170

$388=

EF=.95 EF=3.1

The first water heater that

pays for itself!

Heat Pump Water Heater Growth

Total market transformation just around the corner …

What will you do?

Estimated Volume

Competitive overview

*Resellers determine their own advertised and resale prices

Compare sizes, installation requirements, efficiency, and warranty

Brand

AO

Smith/

Whirlpool

Kenmore

AO Smith /

Kenmore /

Whirlpool

Rheem AirGenerate

GE

GeoSpring

Pro 50l

GE

GeoSpring

Pro 80

MSRP* $1200 $1599 $1877 $1199 $2199 $1299 $1999

Capacity 50 60 80 50 66 50 80

Energy Factor 2.75 2.4 2.3 2.45 2.35 3.1 3.1

Operating Cost $192 $220 $226 $215 $182 $170 $170

1st hr - Gallons 67 68 84 57 70 67 92

Water Connection Side Side Side Side Side Top Top

Connected No No No No No ConnectPlus ConnectPlus

Depth (in.) x

Height (in.) x

Width (in.)

22 x 63 x 2224.5 x 67.5 x

24.524.5 x 81.5 x 24.5

21 x 75.5 x

21

25.5 x 70.5 x

25.5

22.5 x 60.75 x

21.7527 x 72.5 x 25

Efficiency VS Cost of Operation

15

Standard Gas Tank

• 58% efficient

• Not Energy Star

Standard Electric

• 90% efficient

• Not Energy Star

Gas Tankless

• 83% efficient

• Energy Star

Heat Pump Water

Heater

• 310% efficient(GeoSpring)

• Energy Star

Zone 5

5 -

7POINT

S

*Calculations performed with a RESNET accredited software. Validate with your local HERS rater

Zone 6

5POINT

S

Zone 4

4 –

7POINT

S

Zone 3

4 –

6POINT

S

Zone 2

7POINT

S

Zone 1 5POINT

S4 to 7 POINTS

ACROSS ALL CLIMATE ZONES

Consult your local HERS

rater. View a certified list of

HERS Raters at RESNET.US

Reduces HERS scores

How it works& Installation

17

• Heated refrigerant flows through the coils to heat water in the tank

• Coils are external and surround the porcelain lined tank to

prevent corrosion and calcium build-up

External condenser coils

• Evaporator draws in ambient heat using a fan

• Evaporator absorbs the heat and the compressor increases

the temperature and pressure of the refrigerant

Heat pump

Inside the tank is just like a standard water heater. Two electric

heating elements alternate to aid in heating water when faster

water recovery is needed.

Tank and electric elements

How Heat Pump Water Heaters Work

*Based on DOE test procedure and comparison of a 2015 standard electric water heater using 4647 kWh per year vs. the GE Hybrid water heater using 1416 Kwh per year

Reduce water heating expenses up to 69%*

What’s the Same as a Standard Electric

19

Same volume of water as standard electrics

• 67 gallon first hour delivery (50 Gallon)

• 92 gallon first hour delivery (80 Gallon)

Designed for installation in similar footprint as

standard electric units:

• Basement, garage, closet, utility

room, attic

Same plumbing connections (GE)

• ¾” connections on top

• (2) standard electric elements

• Standard T&P relief value

Same electrical connections

• Top – 30 amp

Based on 2015 models

What’s Different than a Standard Electric

20

Air Space Requirement

• 700 cubic feet or louvered door

w/240 sq. in free air space

Clearance for Service

• 7” around heater

Condensate Drain Line

• Removes up to 2 qts of moisture

• Can be tied to HVAC drain

Air Filter

• Needs periodical cleaning

• Rinse and replace

Duct Kit – push/pull air if needed

21

GeoSpring™ ducting kit

GVK8HS

• The GeoSpring™ ducting kit provides

flexibility of installation in living areas and

confined spaces for maximum comfort

• Consisting of an inlet duct adapter with filter,

an outlet duct adapter, and associated

hardware this kit makes it possible to install

GeoSpring where the total volume of air

recommended for non-ducted GeoSpring

installations (10’x10’x7’) may not be available

Utility Incentives

22

INSTANT Utility Incentives

UpstateNew York

Washington, Oregon, Idaho, & MontanaConnecticut

$300$200$400$300

$400

INSTANTLY INSTANTLY INSTANTLY

7/31/14 to 12/03/14Until 12/31/14Until 12/31/14

Why sell a standard electric in these markets?

Retail promo

Retail off promo

Contract

Vermont

$550Contract only

INSTANTLY

Until 12/31/14

extended!

MAIL-IN Utility & State Rebates

Pensacola –

$250Gulf Power

Orlando - $650OUC

Atlanta - $250Georgia Power

Carolinas - $350 /

$250Duke Progress Energy, Duke

Energy/SCG&E

Tallahassee -

$300City of Tallahassee

Seattle - $500Puget Sound Energy,

Seattle City Light

Idaho Falls -

$350Rocky Mountain Power

Oregon - $600Energy Trust of Oregon

Montana - $500Montana State Tax

Credit

Denver - $450Xcel Energy, Black Hills

Energy

Portland - $150Energy Trust of Oregon

Yakima - $600Pacific Power

Austin - $800Austin Energy

Kentucky - $550LG&E, KU

Kentucky State Tax Credit

Columbus OH -

$500AEP Ohio

San Francisco -

$500PG&E

Los Angeles -

$200SCE

Sacramento - $600

($1,000 until 7/31)SMUD St Louis - $500

Ameren MO

Maryland - $500BGE, Pepco, Smeco

Massachusetts -

$750MassSave

Pennsylvania -

$300/$400PPL, First Energy / PECO

Maine - $300Efficiency Maine

New Hampshire - $500NHSaves

New Jersey - $500NJCEP

Vermont - $550Efficiency Vermont

Honolulu - $200Hawaii Energy New Orleans – $350

Entergy

Rhode Island -

$750National Grid

San Antonio -

$225CPS Energy

Visit GeoSpring.com for latest rebates

Charleston WV - $500AEP Appalachian Power

Cincinnati OH -

$350Duke Energy

City of Tallahassee FL

E-star home up to $2,000

Efficiency Vermont

VT

HERS 60 or less

up to $1,500

NJCEP NJ

E-star home

Call

Georgia Power GA

HERS 77 or less - $600

NHSaves NH

HERS target

$1,000 to $4,000

CPS Energy TX

15% to 31% > IECC 2009

$800 to $1,500

Rocky Mountain Power

UTIECC 2009 to E-Star home

$25 to $500

SCE&G SC

E-Star home $750

HPWH $250

APS AZ

HERS 75 or less

$400

MassSave MA

15 to 45% more efficient

$750 to $7,000

First Energy PA

15% more efficient 2009 IECC

$400 + $0.10 per KWH saved

CL&P CT

HERS 74 or less

$500 to $3,000

HPWH $400

Xcel Energy CO

HERS 75 or less

$100 to $1,400

Consumers Energy MI

E-star home

Up to $1,500

Alabama Power AL

HERS 78 or less - Call

OUC FL

HPWH $650

TECO FL

HPWH $150

Ameren IL

E-star home

Call

PEPCO MA

E-star home - $1,600

PPL PA

HPWH + Other

$2,000

National Grid RI

E-Star home – Call

HPWH - $750

Duke Energy FL

HERS $450

Centerpoint Energy TX

E-Star home - Call

BGE, SMECO MA

HERS 65 or less -

$1,000 to $1,600

AEP OH

HERS 80 or less

$350 to $3,500

Gulf Power FL

HPWH $250

Entergy AR

Up to E-Star home

$300 to $1,000

Mississippi Power MS

HPWH - $500 to $1,000

SRP AZ

HERS 71 or less

$50 to $1,600

NIPSCO IN

HERS 75 or less

$600 to $1,000

Alliant Energy MN

Up to E-star home

$2,000 to $3,500

Pacific Power WA

HPWH up to $800

VISIT geospring.com/pro

FOR MORE INFORMATION

Duke Progress Energy NC/SC

HERS 70 or less - $1,750 to $4,000

HPWH $350

Ameren MO

E-star home

$800

PGE, Pacific Power OR

Energy Trust of OregonEPS score - $1,200 to 2,000

*Sample of utilities offering a new construction program

BUILDERSUtility Incentives for BUILDERS

Summary

26

Moving heat is cheaper than creating heat

• Only water heaters that pay for themselves

• Same technology as a refrigerator

• 1st Energy Star rated electric water heaters

Same volume of hot water

• Most are hybrid and utilize a heat pump and

standard electric heating elements

• Available in sizes from 50-80 gallon

Strongest warranty

• 10-12 years on all parts

• 1 year in home labor (some manufacturers)

Federally Mandated – Enough said!

Energy Innovation Center

Pittsburgh, PA; May 26th – 27th

Tech Summit

Center for Sustainable Landscapes,

Phipps Conservatory

engagementinteractive discussions

networking dinner

educational tours

builder audience

vice presidents and leaders

in design, quality + operations,

sustainability, and performance

2015 Water Heater Changes

Gregg Holladay

National Water Sales

Manager

Gregg.holladay@GE.co

m

502-774-0773

Imagination at work.

GeoSpring™Hybrid Electric Water Heaters

Introducing the Pro Series

GEH50DEEJSC

Designed to meet

2015 Energy Star

requirements

GeoSpring 50 Gallon upgrade to Pro Series

Preliminary specifications - subject to change

*Based on DOE test procedure and comparison of a 2015 standard electric water heater using 4647 kWh per year vs. the GE Hybrid water heater using 1416 Kwh per year **Resellers establish their own resale

prices

2014 model

• 2.4 3.1 Energy Factor

• 62% 69% more efficient than standard Saves $365 $388* Every Year

• 65 67 gallon First Hour Delivery

• Vacation 1 – 199 days

• Standard Electric Timer 7-199 days

• Connected capability

• Straight drain valve

• Anode rod depletion sensor

• H 60 ¾” x W 23 ½” x D 21 ¾”, 185 lbs

• MSRP: $1299**

Preliminary specifications - subject to change

*Based on DOE test procedure and comparison of a 2015 standard electric water heater using 4647 kWh per year vs. the GE Hybrid water heater using 1416 Kwh per year **Resellers establish their own resale

prices

GEH80DEEJSC• 3.1 Energy Factor

• 69% more efficient than standard electric

• Saves $388* every year

• 92 gallon First Hour Delivery

• Vacation 1 – 199 days

• Standard Electric Timer 7-199 days

• Connected capability

• Straight drain valve

• Anode rod depletion sensor

• H 72 ½” x W 25” x D 27”, 235 lbs

• MSRP: $1999**

Designed to meet

2015 Energy Star

requirements

NEW GeoSpring Pro Series 80 Gallon

The GeoSpring Advantage

32

Easier to Install

• Top Plumbing and electrical connections

• Can be installed in a closet, basement or attic

• Needs 700 cf. ft. vs. 750 cf. or more

Can Be Laid Down for Transportation

• Both 50 and 80

• Easy to open, protective packaging

“Best In Class” Warranty

• 1 year GE factory service, 10 years Parts

• Fully transferable

69% More Efficient than Standard Electrics

• Saves more than $388 Every Year*

• Up to $1000 local utility incentives

*Based on DOE test procedure and comparison of a 2015 standard electric water heater using 4647 kWh per year vs. the GE Hybrid water heater using 1416 Kwh per

year

Flexibility at your fingertips

Vacation ModeAdjusts the temperature setpoint down to 50F

for the duration of your vacation

Heat Pump ModeThe most energy efficient mode as it only

utilizes the heat pump

Hybrid ModeThe default setting combining eHeat, with the

recovery of Standard Electric Mode

Boost ModeDesigned for higher than average usage so

you don’t worry about running out of hot water

Standard ModeOperates like a standard electric water

heater (fast recovery, but least energy

efficient)

Electronic controls with 4 operating modes plus

vacation setting make it simple to select temperature

and optimal energy savings performance

Ultimate convenience & flexibility

• Set your ideal water temperature & operating mode for optimal energy

savings

• Set your vacation setting from 1 – 199 days

• Alerts for maintenance or performance issues

• Guidance on service diagnostics - what to do / who to contact

Connected capable - allows you to wirelessly control your water

heater from anywhere with a connected app on your smart phone

Proudly manufactured in Louisville, KY

35

36

Best in Class Service NetworkGE Factory Service80+% population covered

• 1,200 Technicians – GE Employees

• 1.9 million calls annually

• Work exclusively on GE brand

• Focused call center for water (Rapid City)

• 25,000 Technicians – Independent companies

• 500,000 GE Major Appliance calls annually

• Work on multiple brands and multiple products,

including appliances, consumer electronics,

water products & central air conditioning

GE Customer Care Network99.8% population covered

Provides critical support of the GE Brand to consumers, plumbers &

builders

Video Resources

• How it Works:

http://www.geappliances.com/heat-pump-hot-water-

heater/water-heater-features.htm

• Installation:

http://www.geappliances.com/heat-pump-hot-water-

heater/install-water-heater.htm