domino s pizza: a case study on organizational evolution
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Faiyad Bin Khaled
Sajedul Haque
Imroj Ahmed
Farhan Abid Chowdhury
Joyanta Sen
Mushfiqur Rahman Farazi
Farabi Amin
History, Development and Growth
Situation analysis
Corporate Level strategy
Business Level strategy
Functional Level strategy
4P analysis & Recommendations
Outline
1960
1965
1978
1998
2000
2010
Technological
STEEP Analysis
Economic
Threats of new entrants
Moderate
Power of buyer
LowThreats of substitute
High
Power of supplier
Low
Intensity of rivalry
High
Porter’s 5 Forces
Competitor Analysis
Immediate competitor Impending competitor Invisible competitor
S W
O TSWOT
Analysis
• Brand Image• Fastest Delivery• Cross trained
employee
• Conscious Customer
• Limited Menu
• Efficiency• Redefining
menu• Expansion
• Substitutes• Small
competitors• Local
competitors• Franchise
Value chain Analysis
InboundLogistic
Operations OutboundLogistic
Sales&
Marketing
Service
Value chain Analysis
Primary activities
Administrative Human Resource
Product &TechnologyDevelopment
Procurement
Value chain Analysis
Support activities
Domestically owned and franchised stores
Domestic supply chain stores
International operating stores
Corporate level strategy
Corporate level strategy
Concentration Strategy
• Market development
• Product development
• Market penetration
Backward Vertical
Integration
• Dough manufacturing center
• Thin Crust supply chain center
• Vegetable center
Horizontal Integration
• Acquisition
Franchising
• Domestic
• International
Cost Leadership
Integrated Cost Leadership &
Differentiation
Differentiation
Focused Cost Leadership
Focused Differentiation
Business level strategy
?
Business level strategy
Cost Leadership
Integrated Cost Leadership &
Differentiation
Differentiation
Focused Cost Leadership
Focused Differentiation
Integrated Cost Leadership &
Differentiation
Cost Leadership
Business level strategy
Efficiency
Quality
Innovation
Customer Responsiveness
Operation
Management
Human Resource
Research & Development
Business level strategy
• Mission• Vision• values
Position Priorities
• Good quality pizza
• Service and satisfaction
• minimize costefficiency
Payment
• Research and development
• Market development
• Marketing and advertising
• Ensuring Brand Loyalty
• Improve reputation
• Improve Financial condition
Performance
4P Analysis
• Coverage in Asian market
• Focus on customer loyalty
• Utilize intelligent advertising techniques
• Improve innovative strategies
• Improve its brand image
Recommendations
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