DOLLARS & $ENSECRS-trained agents make more money than the average REALTOR®

3 times higher income Nearly 3 times higher gross sales Over twice the number of transactions

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DO THE MATHAn investment in CRS training pays off

Imagine if you applied 3x the income, gross sales and number of transactions to your non-CRS trained sales force

What would more closed transactions do to your bottom line? Can you afford NOT to train your agents?

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“There’s absolutely no question the CRS Designation positively impacts my bottom line.”

– Janelle Pfleiger, CRS

“There’s absolutely no question the CRS Designation positively impacts my bottom line.”

– Janelle Pfleiger, CRS

NETWORK “TWOFER”CRS training and referrals—like getting two for one

Agents build important referral network with fellow classmates

Agents become part of an international referral network Network and referral benefits extend to broker

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“I still get referrals from people I took CRS classes with 20 years ago.”

– Jim Kinney, CRS, CRB

“I still get referrals from people I took CRS classes with 20 years ago.”

– Jim Kinney, CRS, CRB

WHO PAYS? Put some agent skin in the game• Match funds for agents who apply 50% of next paid

commission toward training• Agents who pay for first class receive 25% of broker

referral fee from first CRS referral for next class Create a training “bank” funded through a

percentage of referral fees paid Start with best agent; use referral fees paid to

fund next agent

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BE THE “GO-TO” FIRMTraining is about more than $$

Training = Professionalism Attract and keep top producers Build firm’s reputation in the marketplace Only 4% of REALTORS® are CRS agents

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“I want my agents to be independent professionals—business people who produce.

That’s what CRS teaches.” – Sandra Nickel, CRS

“I want my agents to be independent professionals—business people who produce.

That’s what CRS teaches.” – Sandra Nickel, CRS

WORRY-FREE AGENTSAn agent in trouble is trouble for the broker

Training reduces broker risk and liability

CRS training goes beyond just listing/selling

The CRS Designation may lower E&O insurance premiums

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“CRS trained agents don’t have to be guided as much as other agents.”

– Ingrid Glancy, CRS

“CRS trained agents don’t have to be guided as much as other agents.”

– Ingrid Glancy, CRS

A PROVEN PATH TO SUCCESS

Training helps agents thrive in today’s market

Agent training is CRS’s #1 priority

Courses full of tips, strategies and techniques that will

improve agent productivity.

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“If your agents are making more money, you’ll make more money too.”

– Faye Brock, CRS

“If your agents are making more money, you’ll make more money too.”

– Faye Brock, CRS

FIVE KEYS TO BROKER SUCCESS

With CRS training, brokers benefit from: Increased bottom line Two-for-one referral network High ROI Enhanced market reputation / agent retention Reduced liability and risk

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LEARN MORE…CRS agent training opportunities and information

Course content / schedule Course Sponsorship options eLearning and Webinars CRS designation requirements

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Visit the CRS website at www.crs.com/education Visit the CRS website at www.crs.com/education