does your hotel have a healthy multi-channel online marketing strategy?
DESCRIPTION
Consumers plan and book hotels through so many online channels, making it imperative for hotels to execute a holistic online marketing strategy. However, every hotel has it's own goals, target market, and unique differentiatiors. How can your hotel find the right mix of online strategies to maximize online revenue?TRANSCRIPT
Your Hotel Goes Here
Not Your Hotel
Website Development &Content Updates
eMarketing Strategy
SEO & Content Marketing
Social Media Marketing
Paid Advertising
Email Marketing
Website Development &Content Updates
eMarketing Strategy
SEO & Content Marketing
Social Media Marketing
Paid Advertising
Email Marketing
Website Development &Content Updates
eMarketing Strategy
SEO & Content Marketing
Social Media Marketing
Paid Advertising
Email Marketing
Where should I go? Where should I stay? What hotels are near the museum/stadium/mall? How much does it cost? What do the rooms look like? Does it have free wifi/breakfast/airport shuttle? Does it allow pets? What’s the pet fee? What restaurants/attractions are walkable?
Hotel Website
Vanity/Brand Site Bookings
Social Media
SEO
eMarketing Strategy
Email Marketing
Paid Advertising
Content Updates
Your hotel’s mobile site is the concierge’s best friend. “Unclutter” the front desk (maps, menus, things to do lists)!
comscore.com
Promote social media engagement in keycard inserts
Market your social channels around the hotel. Implement a check-out strategy to ask guests for online reviews.
Ah, I can just picture myself on a sailboat
in Annapolis!
o Travel is the most popular topic on Facebook
- 84% of people are inspired by friends’ holidays on Facebook
- 70% of people can easily imagine going to a place if they see
friends and family have been there
tnooz.com
tnooz.com
Local Listing Optimization
• Determine your correct NAPU • Name • Address • Phone • URL
• Audit your current local listing status • Begin updating the major local sites
Create your social media strategy
• Dedicate a resource to social media • Define your goals • Determine which channels work for your needs • Encourage on-property engagement
Website Dev &
Content Updates
eMarketing Strategy
SEO & Content
Marketing
Social Media
Marketing
Paid Advertising
Email Marketing
