doctor of philosophy...1. clean supreme clean label, less is more, organic, origin, rraceability 2....

27

Upload: others

Post on 21-Aug-2020

2 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Doctor of Philosophy...1. Clean supreme Clean label, less is more, organic, origin, rraceability 2. Disruptive green Plant-based replacers for meat and dairy 3. Sweeter balance No
Page 2: Doctor of Philosophy...1. Clean supreme Clean label, less is more, organic, origin, rraceability 2. Disruptive green Plant-based replacers for meat and dairy 3. Sweeter balance No

Page 3: Doctor of Philosophy...1. Clean supreme Clean label, less is more, organic, origin, rraceability 2. Disruptive green Plant-based replacers for meat and dairy 3. Sweeter balance No

Born 1986 in Seinäjoki

Matriculation

• Seinäjoen lukio 2005

Master of Science (M.Sc.)

• University of Jyväskylä, AppliedChemistry: 2005-2009

Business studies (M. Sc. B&E)

• University Vaasa, Strategic Management: 2009-2019?

Doctor of Philosophy(PhD)

• University of Helsinki, OrganicChemistry: 2010-2017

Finnish ForestResearch Institute (now part of LUKE),

• Researcher 2010-2014

• External Researcher2015-2017

Fenola Group / Eevia Group

• Managing Director, Project Manager, Development Manager2014-2017

FOODWEST Ltd

• Development Manager(Business development, Wellbeing products, Product development, Manufacturing, Commercialization) 2017 →

Page 4: Doctor of Philosophy...1. Clean supreme Clean label, less is more, organic, origin, rraceability 2. Disruptive green Plant-based replacers for meat and dairy 3. Sweeter balance No
Page 5: Doctor of Philosophy...1. Clean supreme Clean label, less is more, organic, origin, rraceability 2. Disruptive green Plant-based replacers for meat and dairy 3. Sweeter balance No
Page 6: Doctor of Philosophy...1. Clean supreme Clean label, less is more, organic, origin, rraceability 2. Disruptive green Plant-based replacers for meat and dairy 3. Sweeter balance No
Page 7: Doctor of Philosophy...1. Clean supreme Clean label, less is more, organic, origin, rraceability 2. Disruptive green Plant-based replacers for meat and dairy 3. Sweeter balance No
Page 8: Doctor of Philosophy...1. Clean supreme Clean label, less is more, organic, origin, rraceability 2. Disruptive green Plant-based replacers for meat and dairy 3. Sweeter balance No
Page 9: Doctor of Philosophy...1. Clean supreme Clean label, less is more, organic, origin, rraceability 2. Disruptive green Plant-based replacers for meat and dairy 3. Sweeter balance No
Page 10: Doctor of Philosophy...1. Clean supreme Clean label, less is more, organic, origin, rraceability 2. Disruptive green Plant-based replacers for meat and dairy 3. Sweeter balance No
Page 11: Doctor of Philosophy...1. Clean supreme Clean label, less is more, organic, origin, rraceability 2. Disruptive green Plant-based replacers for meat and dairy 3. Sweeter balance No
Page 12: Doctor of Philosophy...1. Clean supreme Clean label, less is more, organic, origin, rraceability 2. Disruptive green Plant-based replacers for meat and dairy 3. Sweeter balance No
Page 13: Doctor of Philosophy...1. Clean supreme Clean label, less is more, organic, origin, rraceability 2. Disruptive green Plant-based replacers for meat and dairy 3. Sweeter balance No
Page 14: Doctor of Philosophy...1. Clean supreme Clean label, less is more, organic, origin, rraceability 2. Disruptive green Plant-based replacers for meat and dairy 3. Sweeter balance No

1. Clean supreme Clean label, less is more, organic, origin, rraceability

2. Disruptive green Plant-based replacers for meat and dairy

3. Sweeter balance No added sugar, natural sweeteners

4. Kitchen symphony Ethnic taste, originals

5. Body in tune Personalized diets, clever Health

6. Plain sophistication Importance of origin, hand craft, limited editions

7. Encapsulating moments Products for special occasions, on the go, pleasure

8. Beyond pester power Youngsters’ influence on family diets, awareness

9. Fuzzy borders Breaking the habits, combining trends together

10. Seed of change Seeds (chia, quinoa)

Page 15: Doctor of Philosophy...1. Clean supreme Clean label, less is more, organic, origin, rraceability 2. Disruptive green Plant-based replacers for meat and dairy 3. Sweeter balance No

Page 16: Doctor of Philosophy...1. Clean supreme Clean label, less is more, organic, origin, rraceability 2. Disruptive green Plant-based replacers for meat and dairy 3. Sweeter balance No

Claim type

Nutrient substance,

food or food

category

ClaimConditions of use of the claim /

Restrictions of use / Reasons for non-authorisation

Health relationshipEFSA opinion

referenceCommission Regulation Status Entry Id

Art.13(1) ProteinProtein contributes to a growth in muscle mass

The claim may be used only for food which is at least a source of protein as referred to in the claim SOURCE OF PROTEIN as listed in the Annex to Regulation (EC) No 1924/2006.

growth or maintenance of muscle mass

2010;8(10):1811

Commission Regulation (EU) 432/2012 of 16/05/2012

Authorised415, 417, 593, 594, 595, 715, 1398

Art.13(1) ProteinProtein contributes to the maintenance of muscle mass

The claim may be used only for food which is at least a source of protein as referred to in the claim SOURCE OF PROTEIN as listed in the Annex to Regulation (EC) No 1924/2006.

growth or maintenance of muscle mass

2010;8(10):1811

Commission Regulation (EU) 432/2012 of 16/05/2012

Authorised415, 417, 593, 594, 595, 715, 1398

Art.13(1) ProteinProtein contributes to the maintenance of normal bones

The claim may be used only for food which is at least a source of protein as referred to in the claim SOURCE OF PROTEIN as listed in the Annex to Regulation (EC) No 1924/2006.

maintenance of normalbones

2010;8(10):1811

Commission Regulation (EU) 432/2012 of 16/05/2012

Authorised 416, 4704

Art.14(1)(b) ProteinProtein is needed for normal growth and development of bone in children.

The claim can be used only for food which is at least a source of protein as referred to in the claim SOURCE OF PROTEIN as listed in the Annex to Regulation 1924/2006.

Q-2008-326Commission Regulation (EC) 983/2009 of 21/10/2009

Authorised N/A

Page 17: Doctor of Philosophy...1. Clean supreme Clean label, less is more, organic, origin, rraceability 2. Disruptive green Plant-based replacers for meat and dairy 3. Sweeter balance No

Page 18: Doctor of Philosophy...1. Clean supreme Clean label, less is more, organic, origin, rraceability 2. Disruptive green Plant-based replacers for meat and dairy 3. Sweeter balance No

Page 19: Doctor of Philosophy...1. Clean supreme Clean label, less is more, organic, origin, rraceability 2. Disruptive green Plant-based replacers for meat and dairy 3. Sweeter balance No
Page 20: Doctor of Philosophy...1. Clean supreme Clean label, less is more, organic, origin, rraceability 2. Disruptive green Plant-based replacers for meat and dairy 3. Sweeter balance No

Page 21: Doctor of Philosophy...1. Clean supreme Clean label, less is more, organic, origin, rraceability 2. Disruptive green Plant-based replacers for meat and dairy 3. Sweeter balance No

Page 22: Doctor of Philosophy...1. Clean supreme Clean label, less is more, organic, origin, rraceability 2. Disruptive green Plant-based replacers for meat and dairy 3. Sweeter balance No

Page 23: Doctor of Philosophy...1. Clean supreme Clean label, less is more, organic, origin, rraceability 2. Disruptive green Plant-based replacers for meat and dairy 3. Sweeter balance No
Page 24: Doctor of Philosophy...1. Clean supreme Clean label, less is more, organic, origin, rraceability 2. Disruptive green Plant-based replacers for meat and dairy 3. Sweeter balance No

Page 25: Doctor of Philosophy...1. Clean supreme Clean label, less is more, organic, origin, rraceability 2. Disruptive green Plant-based replacers for meat and dairy 3. Sweeter balance No

Page 26: Doctor of Philosophy...1. Clean supreme Clean label, less is more, organic, origin, rraceability 2. Disruptive green Plant-based replacers for meat and dairy 3. Sweeter balance No
Page 27: Doctor of Philosophy...1. Clean supreme Clean label, less is more, organic, origin, rraceability 2. Disruptive green Plant-based replacers for meat and dairy 3. Sweeter balance No

Harri Latva-MäenpääKehityspäällikkö | Development ManagerFT | PhDFoodwest OyVaasantie 1 C, 60100 Seinäjoki, FINLAND+358 50 356 [email protected]