How to Craft Kick-Ass Marketing Strategies for 2014

The aim of marketing is to know and

understand the customer so well the

product or service fits him and sells itself.

Peter Drucker, Father Of Modern Marketing

Business only has two functions –

marketing and innovation

Milan Kundera, The Unbearable Lightness of Being

How innovative is your

marketing strategy?

What worked in 2013, may not work in

2014. Customers are changing, but is

your marketing keeping up?

Marketing Strategy

Six Questions to Global CMOs before they

plan for 2014

Do you create differentiators or are you stuck in

competition, technology and trends?

Does your product or service solve a single problem

effectively?

Do you listen to your customers ? How do you keep

them engaged?

Six Questions to CMOs before they plan

for 2014

Can your marketing team do a techno functional

demo or are they busy enhancing age old

PowerPoints ?

Do you measure the success rate of your marketing

programs? Are you using the right metrics?

Is your marketing team mobile or are they busy

making cold calls all day?

On an average, companies spent

10.4% of their annual revenue on

overall marketing activities. - Gartner, U.S. Digital Marketing Spending Survey, 2013

Marketing Operating Budgets as a Percentage

of Company Revenue

- Gartner, U.S. Digital Marketing Spending Survey, 2013

Digital marketing spending averages

2.5% of company revenue. - Gartner, U.S. Digital Marketing Spending Survey, 2013

#Social Media #Digital Marketing #Inbound Marketing

How Marketers Allocate Their Digital Marketing

Budgets

Top 3 Digital Marketing Activities are

Corporate Website, Social Marketing

and Digital Advertising - Gartner, U.S. Digital Marketing Spending Survey, 2013

#Social Media #Digital Marketing #Inbound Marketing

Top 3 Digital Marketing Activities Key to

Marketing's Success

- Gartner, U.S. Digital Marketing Spending Survey, 2013

Consumers are connected across

multiple devices, actively

exploring and sharing experiences.

technology driven strategies help to

streamline and automate marketing

practices.

Today

Marketers are focused on delivering

superior experience, 92% of the

top global brands have apps in

iTunes App Store.

has transformed the way we market

our services and products.

Social Media

enable marketers to measure and

understand their initiatives better than

ever before.

Digital technology and Platforms

A significant 86% of marketers indicate

that social media is important for their

business, up from 83% in 2012.

Social Media Examiner, 2013 Social Media Marketing

Industry Report

88% of marketers want to know the

most effective social tactics and the

best ways to engage with customers.

Social Media Examiner, 2013 Social Media Marketing

Industry Report

Marketing and Communications

Digital Content Marketing

Digital and Social Media Marketing

Marketing Automation Industry Connect

Maintain and update companies corporate blog regularly and invite guest bloggers ( IT practitioners)

Channelizing the right information to customers and audience by

leveraging appropriate mobile and social media platforms.

Devising viral strategies and Creating presentations, videos, info

graphics

Own, manage and author content for corporate website

on service offerings, corporate information, values and differentiators

GTM strategy, industry analysis, competition analysis, benchmarking and point of views

Generate high-impact marketing collaterals, customer centric content,

sales assets, white papers and presentations.

Running Email, online and portal campaigns for better customer

connect and internal communications

Authoring quarterly newsletters focusing on market Insights, company Insights, new service lines and innovations

SPOC and Lead Corporate announcements and media communications

Revenue driven marketing approach through CRM marketing automation

tools and platforms to enhance demand generation and sales intelligence

SEO, Monitoring Website traffic, Google Analytics, Google Ad words

Measuring and analyzing social media campaign through Web 2.0 tools

Engaging with industry experts and analyst groups to brief

Service differentiators, capabilities, frameworks and Tools/IP’s

Participating/presenting in Technology Conferences, events and seminars to bring in new leads and fresh ideas/perspectives to the business

Organizing e-Knowledge series and sharing views on Industry trends, Industry challenges and Solution approach

The easiest thing is to react. The

second easiest is to respond. But

the hardest thing is to initiate. - Seth Godin, American author and marketer

Are you a Reactor or Responder or Initiator?

http://www.slidenation.in/Portfolio

Thank you Shiv

Chief Designer at Slide Nation Email: hairaman@gmail.com