Are our eyes OPEN

Amit JainIndia

A Crash Course on CreativityProfessor Tina Seelig, Stanford University

What is Creativity

Where is Gravity at Shops – Let’s Observe?G

ravi

ty

CREA

TIVI

TY

Creates

The shopping ExperienceDepends on a lot

Singboar

d

Display

Information

AmbienceSalesperson

No Bad Mood

Display

Never thought Display can have such impact

• Displays matter a lot– IDBI ATM lighting makes me think do I need to withdraw money– SBI I will only use if I need it and searching for ATM– One attracts and another, well we need to find

Positioning What’s more tempting than chocolates and snacksPut them at the front, even passerby's would be attracted

Something to learn from small shopkeepers

All matters is margin

• The first thing person should look at is my high margin produces – Front for home

based products, brands at the back

Been a regular visitor to this shop but never thought why this display- interesting shopkeeper

Variety and Gravity

• Hmmm, lets have variety, does that also brings more customers– More choices leading

to more purchase

Thanda Matlab CocaCola(Cool means CocaCola)

• All Indians know this tagline• So selling cold drinks , well the

brand matters

So What?

• Well Shops have gravity hitting at our subconscious

• Keeping our eyes open will give us that insight

Businessman seems to be the biggest Behavioral Scientist,

They know the gravity for subconscious