do brand guide + storyboard
DESCRIPTION
Do digital content delivery system brand identity and animation story boardTRANSCRIPT
Elizabeth TaurisaniDigital DesignProf. Kelli Miller
Digital Content Delivery System: DO
• Mission Statement• Brand Design/Development• Logo Animation Storyboard
Concept/Mission Statement
The Goal: To eliminate search time and stress in �nding digital tools.
The Draw: to do things.
Mission:
DO is a digital content delivery system which operates as an open-source resource/toolbox for any one to use and leave behind digital tools and applications. DO is a one stop location where anyone can access free tools from calculators and converters to games and applications for use on any range of devices and platforms. User’s will be able to use tools directly on the site and/or be able to access as downloadable resources to run locally. DO is also a place for developers to leave their open source software. The draw for developers of these tools to submit is that there will be no submission wait time for approval or team of people deciding if their tool is worthy; if it works, people will use it and spread the word. All tools and ap’s will live on pre-formed and user created categories. Within the categories, tools and ap’s will be listed similar to online retail stores, by popularity (determined by quantity of people using or downloading) or by name, alphabetically.
Design/Development
Color Grayscale
Colors R255 G0 B0
R158 G0 B93
R102 G45 B145
R46 G49 B146
R0 G146 B69
R217 G224 B33
R252 G238 B33
R251 G176 B59
R255 G255 B255
R0 G0 B0
The System
Colors will represent overall types of opensource utilities/applications
Any new categories generated by users. (Green symbolizes growth and new ideas)
Language based utilities from grammer to translation
Reference utilities from news to rss to encyclopdias etc.
Social media tools from site ap’s to combination posting tools to feeds
Business utilities from job hour tracking to calculators to note taking utilities
Lifestyle tools
Media tools, �le converters to size testers to color pickers to �le readers
Developer and coding tools
text
background All categories will have uploading capabilities for developers to add toolsSome tools will fall in multiple categories
Typefaces
Futura Std BookABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
Futura Std BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
Arial RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
Arial BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
Print/logo brand
Web brand
Colors slowly fade in/pulse
color shape circles out of sight, then back Colors expand/pulse outward/o� and back Colors twirl big clockwise, twirl back counter
Colors fade, change and dissapear, then back alternating pulses Resting state �nal logo
Animation Storyboard