do brand guide + storyboard

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Elizabeth Taurisani Digital Design Prof. Kelli Miller Digital Content Delivery System: DO Mission Statement Brand Design/Development Logo Animation Storyboard

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Do digital content delivery system brand identity and animation story board

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Page 1: Do Brand Guide + Storyboard

Elizabeth TaurisaniDigital DesignProf. Kelli Miller

Digital Content Delivery System: DO

• Mission Statement• Brand Design/Development• Logo Animation Storyboard

Page 2: Do Brand Guide + Storyboard

Concept/Mission Statement

The Goal: To eliminate search time and stress in �nding digital tools.

The Draw: to do things.

Mission:

DO is a digital content delivery system which operates as an open-source resource/toolbox for any one to use and leave behind digital tools and applications. DO is a one stop location where anyone can access free tools from calculators and converters to games and applications for use on any range of devices and platforms. User’s will be able to use tools directly on the site and/or be able to access as downloadable resources to run locally. DO is also a place for developers to leave their open source software. The draw for developers of these tools to submit is that there will be no submission wait time for approval or team of people deciding if their tool is worthy; if it works, people will use it and spread the word. All tools and ap’s will live on pre-formed and user created categories. Within the categories, tools and ap’s will be listed similar to online retail stores, by popularity (determined by quantity of people using or downloading) or by name, alphabetically.

Page 3: Do Brand Guide + Storyboard

Design/Development

Color Grayscale

Colors R255 G0 B0

R158 G0 B93

R102 G45 B145

R46 G49 B146

R0 G146 B69

R217 G224 B33

R252 G238 B33

R251 G176 B59

R255 G255 B255

R0 G0 B0

Page 4: Do Brand Guide + Storyboard

The System

Colors will represent overall types of opensource utilities/applications

Any new categories generated by users. (Green symbolizes growth and new ideas)

Language based utilities from grammer to translation

Reference utilities from news to rss to encyclopdias etc.

Social media tools from site ap’s to combination posting tools to feeds

Business utilities from job hour tracking to calculators to note taking utilities

Lifestyle tools

Media tools, �le converters to size testers to color pickers to �le readers

Developer and coding tools

text

background All categories will have uploading capabilities for developers to add toolsSome tools will fall in multiple categories

Page 5: Do Brand Guide + Storyboard

Typefaces

Futura Std BookABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Futura Std BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Arial RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Arial BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Print/logo brand

Web brand

Page 6: Do Brand Guide + Storyboard

Colors slowly fade in/pulse

color shape circles out of sight, then back Colors expand/pulse outward/o� and back Colors twirl big clockwise, twirl back counter

Colors fade, change and dissapear, then back alternating pulses Resting state �nal logo

Animation Storyboard