DO YOU OWN BRAND

STRATEGY IN ONE DAY Course Objectives

Understand the essential fundamentals of Holistic Branding, the

Branding Process, Brand Positioning, and to speak the same

“Branding Language”.

Increase or multiply the future selling-price of your

Brand/company/product/ service, with a Brand Strategy.

Shorten the process of formulating Brand Strategy.

Learn the “Do-It-Yourself Brand Strategy within 1 Day” process,

through step-by-step guidance. Simplified, to-the-point, easy-

to-understand Branding Guide/Workbook provided. All the

essential knowledge necessary for professional Branding,

nothing more and nothing less.

Save on professional Brand Strategy consultancy.

Acquire the power for yourself and your Organization to fully

express your Brand with clarity, conviction and consistency.

Enhance your Brand Image by having all implement or execute

one common-purpose Brand Strategy.

Course Details

Trainer : Jon Tan

Date : 17-18 May 2017 (2 days)

Venue : Amcorp Mall, Petaling Jaya

Scheme : PSMB - SBL

BEST PRICE OF THE YEAR 2017 !!!

RM 1,000 per pax (exclusive 6% GST)

*Normal Price: RM 1,350 per pax

Early Bird Price (Before 21 Apr 2017)

RM 950 per pax (exclusive 6% GST)

Day 1 and Day 2 Timing

Class Time: 0900 – 1700

Break: 1015 – 1030 / 1515 – 1530

Lunch: 1300 – 1400

Course Outline

Module 1 - Purpose and Benefits of Brand Strategy

Module 2 - Understanding Key Principles of Holistic Branding To Make Your Brand Stand Out From the Crowd, And

To Acquire Optimum Competitive Edge

Module 3 - Psychographics Profiling Of Company / Brand, Customers, Competitors, Channels of Distribution/Sale

Module 4 - Creating and Defining Your Brand Identity

Module 5 - Establishing Brand Vision, Brand Mission, Brand Core Values, Brand Personality and USP Brand

Positioning

Module 6 - Defining Your Brand Positioning Strategy / Statement

Module 7 - Rationale for Brand Name / Logo, Brand / Product Line Extension. Brand Identity Guide / Manual.

Corporate Livery

Module 8 - How to Sustain Consistent Brand Image via Integrated Brand Communication

Module 9 - Budgeting For Integrated Brand Communication

How Much

How to

Where to spend on what Brand Communication vehicles for maximum effectiveness and sales; Customer-

Loyalty, Brand Awareness, Brand Presence, Brand Association, Brand Partnership, etc

Module 10 - How to Maximize Your Brand Equity

Which translates into multiplying the future Selling-Price of your Brand/ Company/Product/Service

Methodology

Presentation of branding principles, with international or Malaysian case studies of branding

success/failure.

Sandwiched with on-the-spot practical Do-It-Yourself exercises into workbook.

Individual or group sharing to enhance understanding the principles.

On-the-spot coaching on “Do-It-Yourself Brand Strategy within 1 Day” process.

Who’s Suitable for this?

Existing or potential brand owners, SMI/SME or big companies, financial controller/CEO/MD/ED and

management, department heads, managers and executives within same company, who value the great need

for all within your team to personify your Brand with clarity, conviction and consistency.

Trainer Profile

JON TAN SWEE POH

MBA, Certified NLP Trainer

Jon holds a Master in Business Administration from Entrepreneurial Management, Australia and is currently pursuing his Doctorate

of Business Administration in Branding. He is a Certified Global Personal Branding Strategist, Certified Awareness before Change

International Trainer, Certified Money & You Global Training Program Presenter, as well as an ABNLP International-Certified NLP

Practitioner (Trainer). In total, Jon brings with him over 20 years of corporate experience.

Armed with his vast management experience at international levels, and professional exposure in communication including branding

and journalism, Jon’s training scope covers Branding including Brand Culture, Personal Branding, Persuasive Communication,

Coaching & Mentoring and Transformational Leadership, for MNC, public-listed companies, as well as SMI/SMEs.

Jon received the “International Public Speaking Champion of the Year, 2003” (Toastmasters International Tournament, contested

by champions of 7 countries). For his contribution towards brand communication, he was accolade international awards such as

“World PATA Award” (for Malaysia Airlines) and “World TVC of the Year” (For Kao Japan).

Jon was appointed to the Malaysian 4As Council of International Creative Directors (1990s), mandated to help elevate Malaysian

brand communication to global standards.

He has been the International Branding Advisor to the Asia-Pacific Brands Foundation (APBF), since its inception. APBF awards the

region’s most prestigious “Brand Laureate Awards” for branding excellence. He also acts as an external branding advisor for the

MATRADE brand promotion grant (BPG) division, including conducting global branding programs/training under the aegis of the BPG

Division. In addition, he is annually appointed as a judge at international award shows, such as WIPO-sanctioned International

Inventions Contest-Exhibitions.

His credentials are much recognized by companies both locally and internationally and these include entities such as Media Group:

Star Publications, NST; Global Construction Industry: Bovis Australia; Insurance: MAA, AIA, Jerneh Insurance Bhd, Prudential

Assurance, Great Eastern Assurance, Allianz; Property Entities: FIABCI International, Malaysian Institute of Estate Agents, Singapore

Institute of Estate Agents, Sunrise Bhd, Talam Bhd; Medical Fraternity: Malaysian and International Dental Practitioners Federation;

Manufacturing: Kim Hin Bhd, C-Pak Bhd; International Trading: Harrisons, Harpers; Political Parties: Parti Gerakan Malaysia, People’s

Progressive Party (PPP), Malaysian Chinese Association (MCA), UMNO; Retail: Kodak (USA), Fujifilm (Japan), ICI, Fraser & Neave and

Coca Cola; Aviation: Malaysia Airlines, Malaysia Airports Bhd, Air Austria, Airod; Oil & Gas: Petronas, Shell, Exxon-Mobil;

Government & Quasi-Government Sector: Tourism Board of Malaysia, Ministry of Health, Ministry of Housing, Ministry of Defence,

Central Bank of Malaysia, Suruhanjaya Syarikat Malaysia (Companies Commission of Malaysia, Telekom Malaysia, Tenaga Nasional;

Banks and Financial Institution: Hong Leong Bank, Public Bank, MayBank, Affin Bank, Amanah Capital Group, Bank Islam; Shipping &

Logistics: MISC, Nepline, Star Cruise, Oceanic, Jardine; Hospitality: like YTL-JW Marriott, Genting Resorts World; MLM Companies:

Amway, Nuskin, Neways, Unicity, Elken; Brand Advertising & Communication Companies: Bozell Worldwide, Bates, Brandz Com

(Singapore), Kinestics (Worldwide); ICT Companies: Patimas Bhd, Scope International (SCB), Motorola, Western Digital, Sapura

Group, MEM, Alcatel-Lucent; Electronics: Sharp, Flextronics; Cellular Mobile Companies: Celcom, Maxis, Digi; Professional

Fraternities : MIMKL, MAICSA, IEM, ACCA, MIA and Power Plants: Malakoff; etc.