dncr achievements
TRANSCRIPT
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Assistant Secretary, Marketing and Communications Cary Cox
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Travel & Tourism Partnerships
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NC Zoo and VisitNC
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North Carolina Visitors Guide
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Film Office Partnership
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DNCR Public Relations
• More than 28,000 in 2016 of tracked TV, radio, web and news clippings
• Increased clips by 700% since 2012
• Continue to build, maintain and grow ongoing relationships with local, state and national media
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DNCR Advertising Partnerships
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N.C. Symphony Program
Carolina Heritage Guide
Carolina Field Trips
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DNCR Advertising Partnerships
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Civil War Traveler
Carolina Country Our State Email Sponsorships
Travel & Events and
This Week in NC History
Newsletters
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Exhibit Design
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NC Welcome Centers
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Banner in
each of
the 9
Welcome
Centers
Quarterly email sent to every
Welcome Center visitor Zoo sign in Charlotte
Welcome Center
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Rack Cards & Brochures
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Social Media
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DNCR Social Media
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Channel Growth
Website Visits Up 20%
Visitors Up 22%
Page views Up 16.5%
Facebook Followers Up 48%
Average Weekly Engagement Up 34%
Twitter Followers Up 24%
Average Weekly Engagement Up 30%
Flickr Impressions Up 12%
2016 vs. 2015
Expanded use of new platforms like Instagram, Periscope and Snapchat
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VisitNC Twitter Civil War Partnership
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Outer Banks Cross Promotion
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Video Production
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Website Redesigns
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Responsive Design
• Optimized experience regardless of screen size or device
• 60% of leisure travelers will reach a site for the first time through their phone
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DNCR Weekend Round Up
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Emailed every week to
subscribers and media
outlets.
• Reaches about 5,000
• Paired with weekend
event posts on
Facebook, Twitter and
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This Day in N.C. History
Broadcasts on the NC News Network
• 75 affiliate stations across NC
• 1.5 million listeners each week
Also featured on Time Warner, WWAY-TV, AP Wire, Fayetteville Observer, the Brunswick Beacon, the News & Observer’s Past Times blog and more
More than 2,000 email subscribers
More than 850,000 views
Around 22,000 views monthly
• Over 1,000 of those views come from organic search traffic
Over 77,000 backlinks
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DNCR TV
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• Nine programs produced so far:
• Civil War at the N.C. Museum of
History and at Bentonville
Battleground
• Treasures of Queen Anne’s Revenge
at the N.C. Maritime Museum
• Holiday traditions at Tryon Palace
• Art conservation at the N.C. Museum
of Art
• New River State Park
• Alamance Battleground
• Blind cook at the NC Library for the
Blind and Physically Handicapped
• Thousands of school children from across
the state and nation, and hundreds of
museum professionals from across the
world have participated
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Fundraising • Over $2 million raised over the last two years
• $1,500,000 appropriation to support Queen Anne’s Revenge Shipwreck Recovery Project
• Over $83,000 to support the NC Awards
• $343,000 from the Cannon Trust
• Over $800,000 sponsorships and grants currently pending
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