welcome cary cox - north carolina dncr mc workshop... · 2018. 6. 19. · social media kaytee smith...
TRANSCRIPT
![Page 1: Welcome Cary Cox - North Carolina DNCR MC Workshop... · 2018. 6. 19. · Social Media Kaytee Smith Digital Marketing Specialist Fundraising Kimberly Kandros Development & Special](https://reader035.vdocuments.us/reader035/viewer/2022063012/5fca7998aceb3661fa100a08/html5/thumbnails/1.jpg)
Cary CoxWelcome
![Page 2: Welcome Cary Cox - North Carolina DNCR MC Workshop... · 2018. 6. 19. · Social Media Kaytee Smith Digital Marketing Specialist Fundraising Kimberly Kandros Development & Special](https://reader035.vdocuments.us/reader035/viewer/2022063012/5fca7998aceb3661fa100a08/html5/thumbnails/2.jpg)
Agenda
Overview Cary Cox
Assistant Secretary for Marketing & Communications
Crisis Communications Michele Walker
Public Information Officer
Social Media Kaytee Smith
Digital Marketing Specialist
Fundraising Kimberly Kandros
Development & Special Projects Manager
Websites Mac Clark
Marketing & Web Content Manager
Questions
2
![Page 3: Welcome Cary Cox - North Carolina DNCR MC Workshop... · 2018. 6. 19. · Social Media Kaytee Smith Digital Marketing Specialist Fundraising Kimberly Kandros Development & Special](https://reader035.vdocuments.us/reader035/viewer/2022063012/5fca7998aceb3661fa100a08/html5/thumbnails/3.jpg)
Marketing and Communications Staff
Includes:
• PR / Marketing
• Media Relations
• Social Media
• Graphic Design
• Websites
• Fundraising
• Video Production
![Page 4: Welcome Cary Cox - North Carolina DNCR MC Workshop... · 2018. 6. 19. · Social Media Kaytee Smith Digital Marketing Specialist Fundraising Kimberly Kandros Development & Special](https://reader035.vdocuments.us/reader035/viewer/2022063012/5fca7998aceb3661fa100a08/html5/thumbnails/4.jpg)
Mission
• Direct department-wide messaging and marketing strategies.
• Cross-promote across divisions.
• Position the department as the leading resource for the state’s cultural, heritage and natural programs, as well as a driving force of the state’s economy through arts, library, history, natural and historic preservation efforts.
![Page 5: Welcome Cary Cox - North Carolina DNCR MC Workshop... · 2018. 6. 19. · Social Media Kaytee Smith Digital Marketing Specialist Fundraising Kimberly Kandros Development & Special](https://reader035.vdocuments.us/reader035/viewer/2022063012/5fca7998aceb3661fa100a08/html5/thumbnails/5.jpg)
What is DNCR in 15 Seconds
5
![Page 6: Welcome Cary Cox - North Carolina DNCR MC Workshop... · 2018. 6. 19. · Social Media Kaytee Smith Digital Marketing Specialist Fundraising Kimberly Kandros Development & Special](https://reader035.vdocuments.us/reader035/viewer/2022063012/5fca7998aceb3661fa100a08/html5/thumbnails/6.jpg)
2015 is Another Record Year for NC Tourism
• $21.9 Billion in Visitor Spending
• Over 211,000 Jobs
• Over $1.1 Billion in State Tax
Revenues
• Over $660 Million in Local Tax
Revenues
• N.C. Households save $477 in taxes
due to visitor spending
6
![Page 7: Welcome Cary Cox - North Carolina DNCR MC Workshop... · 2018. 6. 19. · Social Media Kaytee Smith Digital Marketing Specialist Fundraising Kimberly Kandros Development & Special](https://reader035.vdocuments.us/reader035/viewer/2022063012/5fca7998aceb3661fa100a08/html5/thumbnails/7.jpg)
What’s So Great About NC?
7
![Page 8: Welcome Cary Cox - North Carolina DNCR MC Workshop... · 2018. 6. 19. · Social Media Kaytee Smith Digital Marketing Specialist Fundraising Kimberly Kandros Development & Special](https://reader035.vdocuments.us/reader035/viewer/2022063012/5fca7998aceb3661fa100a08/html5/thumbnails/8.jpg)
Who We Need To Market Toward
8
![Page 9: Welcome Cary Cox - North Carolina DNCR MC Workshop... · 2018. 6. 19. · Social Media Kaytee Smith Digital Marketing Specialist Fundraising Kimberly Kandros Development & Special](https://reader035.vdocuments.us/reader035/viewer/2022063012/5fca7998aceb3661fa100a08/html5/thumbnails/9.jpg)
DNCR Public Relations
• More than 28,000 in 2016 of tracked TV, radio, web and news clippings
• Increased clips by 700% since 2012
• Continue to build, maintain and grow ongoing relationships with local, state and national media
9
![Page 10: Welcome Cary Cox - North Carolina DNCR MC Workshop... · 2018. 6. 19. · Social Media Kaytee Smith Digital Marketing Specialist Fundraising Kimberly Kandros Development & Special](https://reader035.vdocuments.us/reader035/viewer/2022063012/5fca7998aceb3661fa100a08/html5/thumbnails/10.jpg)
10
![Page 11: Welcome Cary Cox - North Carolina DNCR MC Workshop... · 2018. 6. 19. · Social Media Kaytee Smith Digital Marketing Specialist Fundraising Kimberly Kandros Development & Special](https://reader035.vdocuments.us/reader035/viewer/2022063012/5fca7998aceb3661fa100a08/html5/thumbnails/11.jpg)
DNCR Advertising Partnerships
11
N.C. Symphony Program
Carolina Heritage Guide
Carolina Field Trips
![Page 12: Welcome Cary Cox - North Carolina DNCR MC Workshop... · 2018. 6. 19. · Social Media Kaytee Smith Digital Marketing Specialist Fundraising Kimberly Kandros Development & Special](https://reader035.vdocuments.us/reader035/viewer/2022063012/5fca7998aceb3661fa100a08/html5/thumbnails/12.jpg)
DNCR Advertising Partnerships
12
Civil War Traveler
Carolina CountryOur State Email Sponsorships
Travel & Events and
This Week in NC History
Newsletters
![Page 13: Welcome Cary Cox - North Carolina DNCR MC Workshop... · 2018. 6. 19. · Social Media Kaytee Smith Digital Marketing Specialist Fundraising Kimberly Kandros Development & Special](https://reader035.vdocuments.us/reader035/viewer/2022063012/5fca7998aceb3661fa100a08/html5/thumbnails/13.jpg)
Crisis Communications
13
![Page 14: Welcome Cary Cox - North Carolina DNCR MC Workshop... · 2018. 6. 19. · Social Media Kaytee Smith Digital Marketing Specialist Fundraising Kimberly Kandros Development & Special](https://reader035.vdocuments.us/reader035/viewer/2022063012/5fca7998aceb3661fa100a08/html5/thumbnails/14.jpg)
Website Redesigns
14
Responsive Design
• Optimized experience regardless of screen size or device
• 60% of leisure travelers will reach a site for the first time through their phone
![Page 15: Welcome Cary Cox - North Carolina DNCR MC Workshop... · 2018. 6. 19. · Social Media Kaytee Smith Digital Marketing Specialist Fundraising Kimberly Kandros Development & Special](https://reader035.vdocuments.us/reader035/viewer/2022063012/5fca7998aceb3661fa100a08/html5/thumbnails/15.jpg)
DNCR Website & Social Media
15
Channel Growth
Website Visits Up 20%
Visitors Up 22%
Page views Up 16.5%
Facebook Followers Up 48%
Average Weekly Engagement Up 34%
Twitter Followers Up 24%
Average Weekly Engagement Up 30%
Flickr Impressions Up 12%
2016 vs. 2015
Expanded use of new platforms like Instagram, Periscope and Snapchat
![Page 16: Welcome Cary Cox - North Carolina DNCR MC Workshop... · 2018. 6. 19. · Social Media Kaytee Smith Digital Marketing Specialist Fundraising Kimberly Kandros Development & Special](https://reader035.vdocuments.us/reader035/viewer/2022063012/5fca7998aceb3661fa100a08/html5/thumbnails/16.jpg)
DNCR Weekend Round Up
16
Emailed every week to
subscribers and media
outlets.
• Reaches about 5,000
• Paired with weekend
event posts on
Facebook, Twitter and
![Page 17: Welcome Cary Cox - North Carolina DNCR MC Workshop... · 2018. 6. 19. · Social Media Kaytee Smith Digital Marketing Specialist Fundraising Kimberly Kandros Development & Special](https://reader035.vdocuments.us/reader035/viewer/2022063012/5fca7998aceb3661fa100a08/html5/thumbnails/17.jpg)
NC Welcome Centers
17
Banner in
each of
the 9
Welcome
Centers
Quarterly email sent to every
Welcome Center visitorZoo sign in Charlotte
Welcome Center
![Page 18: Welcome Cary Cox - North Carolina DNCR MC Workshop... · 2018. 6. 19. · Social Media Kaytee Smith Digital Marketing Specialist Fundraising Kimberly Kandros Development & Special](https://reader035.vdocuments.us/reader035/viewer/2022063012/5fca7998aceb3661fa100a08/html5/thumbnails/18.jpg)
Fundraising• Over $2 million raised over the last two years
• $1,500,000 appropriation to support Queen Anne’s Revenge Shipwreck Recovery Project
• Over $83,000 to support the NC Awards
• $343,000 from the Cannon Trust
• Over $800,000 sponsorships and grants currently pending
18
![Page 19: Welcome Cary Cox - North Carolina DNCR MC Workshop... · 2018. 6. 19. · Social Media Kaytee Smith Digital Marketing Specialist Fundraising Kimberly Kandros Development & Special](https://reader035.vdocuments.us/reader035/viewer/2022063012/5fca7998aceb3661fa100a08/html5/thumbnails/19.jpg)
DNCR Marketing Goals
• Continue to deliver high degree of customer service, both internally and externally
• Expand educational opportunities through online content
• Strengthen partnerships with VisitNC and other NC Departments
• Take the DNCR show on the road
• Cross promote activities throughout DNCR
• Grow media relationships and story opportunities
19
![Page 20: Welcome Cary Cox - North Carolina DNCR MC Workshop... · 2018. 6. 19. · Social Media Kaytee Smith Digital Marketing Specialist Fundraising Kimberly Kandros Development & Special](https://reader035.vdocuments.us/reader035/viewer/2022063012/5fca7998aceb3661fa100a08/html5/thumbnails/20.jpg)
Thank you!
Please let me know if you have any questions.
www.ncdcr.gov/workshops