dmitriBook recommendation and dating

app

OverviewApp description and background

Goals, mission, and vision

Market analysis

7 Day Start Up analysis: Is the app a good idea?

Ad campaign

Monetization

MVP

What is dmitri?

1.

App Description

book recommendations

with a splash of romance

dmitri works by

pinpointing user interests

to generate book

recommendations and to

match compatible users.

“Making finding your next

book easier”

BackgroundSatisfies

the desire of finding reading material

Geared toward your personal interests

Inspired by the lack of

reading platforms available

Dmitri appeals to a hidden

market yet to emerge

Focuses on independent publishers: long tail of book industry

A pool of 10 individuals indicated interest in

the app and would utilize its services

iOS

Search

for books

by

interestRead and

write

reviews

Connect

with others

reading the

same book

2.

Goals and

Objectives

Mission StatementOur mission is to create an interactive social platform where readers can discover

hidden writers, independent writers, and renowned authors. We want to inspire

generations to explore their writing abilities to write stories and interact with each

other to build relationships.

VisionDiscover

independent authors

Interact with other book

lovers

Share your interests

“Foursquare for book lovers”

Create a profile to find and chat with matches

Create a personal library

of books you like

ServicesPersonalized

book recommendations

Messaging feature

Profile to create library

and write reviews

Competition, customer

profile, and competitive

advantage

3.

Market Analysis

Competition

Goodreads

Find new books through personalized

book recommendations

“Facebook for book lovers”

Bookmarq

Follow what books Influencers

are reading

Update their book statuses and create stacks

Customer Profile18-24 year-old women, college educated

Book lovers

Interested in or have experienced online dating

Competitive Advantage

“Story DNA” –Books’ metadata

Allow users to be specific in their searches

Search by interest, not by title and author

Connect users with potential

matches

7 Day Startup Principles: Is

the app a good idea?

4.

App Details

IS THE IDEA A GOOD ONE?

Eight Elements Comments

Scalable Business Model-One simple product offering

-Ambition to grow business into

larger company

An asset you can sell

-Attractive asset with sellable

potential: Apple bought Book

Lamp/Book Genome Project - similar

concept

Large market potential -Goodreads has over 1 million users

Taps into pain differentiators-App solves an existing problem that

people are already paying for

Unique lead generation advantage -Potential for content marketing

Ability to launch quickly-Based on MVP: landing page and

manual service

Facebook Ad Results

5.

Ad Campaign

Ad Campaign

Facebook Ad

Google AdWords

Tumblr Sponsored

Post

Revenue Model

6.

Monetization

Monetization

A-list (premium) features in the social section

• Subscription

• Freemium – premium features exclusively for paying customers

In app-advertisements

Minimum Viable Product

7.

MVP

Minimum Viable Product

1. Find 5-10 people who need a book recommendation

2. Generate book recommendations manually using the same algorithm/procedure that you would automate later

3. If people like the recommendations, do it again and make improvements

5. See if you can get 5 more people to pay you money for the service, or use Facebook Ad

How could we test the MVP this weekend?

Thank you

Questions?