dm event: goodreads
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Goodreads invited to be one of the first apps on Facebook Timeline.
Own “read” when it comes to books on Facebook.
Goodreads is one of only a handful of apps to have introduced ability to add historical data to Timeline.
Apps for Facebook Timeline
What is Goodreads?
Goodreads is the largest site for readers and book recommendations in the world.
We have over 7 million registered members, and we’re a top 10 social network according to the
December Comscore report1.
Goodreads is focused on the problem of book discovery.
1Top Social Networks (December Comscore)1. Facebook2. Twitter3. LinkedIn4. MySpace5. Tumblr6. DeviantArt7. MyLife.com sites8. Windows Live Profile9. Pinterest10. Goodreads
Goodreads members build shelves of their favorite books and discover new books.
Example: Otis’ Shelves
Deep Reading Data
• 250 million books shelved• growing at 14 million a month
5,750,000 Books Added To-Read In January 2012
photo by o5com
Every second...2 books were discovered on
Goodreads
Goodreads Actions Posted to Facebook
• Started Reading• Finished Reading• Made Progress• Added to to-read• Rated
50% of new Goodreads members connect to Facebook
Facebook Makes It Easy To Connect To Friends
Goodreads App for Facebook Timeline
Monthly & Annual Summaries
Books You Read at Key Moments in Your Life
Newsfeed Drives Discovery
Updates go on your Timeline
And on your friends’ newsfeeds
Add Historical Data to Complete Your Timeline
Goodreads App for Facebook Timeline Performance To Date
Monthly Active Users Grew 122%
Goodreads App for Facebook Timeline Performance To Date
75% more clicksin the same timeperiod
Mutual EcoSystem Benefits
Goodreads