DJ RadioLive Session Broadcasting

Market Analysis

Industry Overview

Every so often, the tectonic plates of mainstream musical taste shift. In the 1960s, there was the British Invasion, followed by disco in the 1970s and the rise of glam metal in the 1980s. The 1990s saw the advent of grunge and the resurgence of boy bands, followed by hip-hop’s hegemony in the 2000s. Now, the tables are turning again.

Electronic dance music, better known as EDM, has finally surged from its underground roots and into mainstream consciousness.

DJs are the creators of new music, and they need new tools to supply their products and services. The lack of such kind of tools is a problem for new market development.

DJ Radio: LIVE DJs session broadcasting

DJ Radio is the LIVE Session broadcasting service that allows clubbers, electronic music lovers and DJ`s fans to listen and locate their favorite sessions world wide.

It allows end-users to listen real DJ’s “mixed” music, not just tracks from a playlist. It doesn’t allow to download tracks, only listen the streaming sound.

Customer survey: DJs

•Do you use Internet to promote your service? How do you promote it now?

•Would you like to broadcast your live session trough Internet?

•What is the most important problems for you now in promotion and selling of your service?

Customer survey: music fans

•How often do you visit disco clubs or DJs shows? Do you have any favorite DJ?

•Do you use social networks platforms such as Facebook and Twitter?

•Would you like listen DJs live broadcasting sessions and how much you are ready to pay for such service?

Customer feedback summery

During the survey we questioned more that forty potential customers (face-to-face

and trough Facebook inquiry).

- Our customers (DJs) have 1 big problem – great competition on a DJ market. Such

problem is relevant for young and independent DJs.

- They are interested in a new ways of promotion that could be add difference and

unique features/attributes to their style and image.

- Some independent DJs don’t want to share their secrets in such way. But a lot of

them believes that such openness is the only way for the promotion and maybe future

sales. Because internet and web at all made Music very cheap, and mostly for free.

- Some of them are still interested in places and platforms where they could share

their ideas and music for collaboration with other independent Creators, for example,

directors or people from movie or advertising industry (social advertising).

Customer feedback summery

•DJ’s needs more promoters and talent agencies who can bring them into bigger nightclubs and shows, i.e, they need PROMOTION SUPPORT.

•They will like a platform, such as ‘fiverr’, to connect different artists: vocalists, DJ’s, producers, musicians...

•Not all the DJ’s use computers and software like Traktor to mix. There are a lot of “old school” DJ’s who just use vinyl, CD’s or USB pens.

•For small and independent DJ’s, it’s hard people follow their personal Twitter account, so it can be even harder to make them follow two different accounts.

Fans are using social network platforms, many visits clubs and shows more often than one time per week ready to subscribe for DJ Radio service and pay from $5 to $20 per year.

Improvement DJ Radio functionality based on customer feedback

Develop functionality that will help to connect different artists: vocalists, DJ’s, producers, musicians on the DJ Radio platform

Make able to use DJ Radio for DJ’s who doesn’t use computers and software like Traktor to mix, who are “old school” DJ’s and use just vinyl, CD’s or USB pens.

Provide integration with Facebook and Twitter account for DJ Radio users

Market OverviewBased on results of our survey and fact that

DJs mostly use social platforms to promote their creativity to audience, we decide to use Facebook data for potential market estimation.

•Facebook Users 901,000,000•18-24 year (29%) 261,290,000•24-35 year (23%) 207,230,000•% who likes Live Electronic Music (15%)•18-24 year (29%) 39,193,500•24-35 year (23%) 31,084,500Available Market 70,278,000•% who´ll by the service (20%)•18-24 year (29%) 7,838,700•24-35 year (23%) 6,216,900Served Available Market 14,055,600

Conclusion

- Feedback from potential customers supports our idea of DJ Radio

- Market analysis shows the big potential of EDM (electronic dance music) market

- EDM market continue to grow quickly

- Based on the assumption that our market share will be at least 10% of total served market with price of yearly subscription $5 the annual revenue of DJ Radio can reach more than $7 millions

DJ RadioLive Broadcasting

Thank you for attention!