diy: business video on a budget
TRANSCRIPT
Video offers viewers vastly superior volumes and quality of information in a short time
Unless you’ve been hiding under a rock, you will be well aware that
video content is big news in business - particularly when it comes
to inbound marketing strategy. As the richest media format, video
offers viewers vastly superior volumes and quality of information in
a shorter space of time - allowing you to convey your brand message
in the most effective manner possible.
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Can I produce professional video without a budget?
The benefits of including video content in your online presence are
well documented - however, when it comes to actually producing
the video, many businesses don’t know where to start. Cost - or,
more accurately, perceived cost - can be a major barrier to produc-
ing and promoting quality video content for your business. This is
particularly true for SMEs with a limited marketing spend. However,
with the right concept and a little bit of creativity, you can produce
quality video content that converts.NIDEO.TV
Getting started!
Video production can undoubtedly come with extortionate costs,
but that doesn’t mean it has to. There’s a common misconception
that, in order to see professional looking results, you need to hire
a professional video production team. Our guide below provides
expert tips on creating video content for your business DIY-style.
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Lights
Lights
Without a doubt, lighting is one of the most important factors when
it comes to getting professional looking results. A well-lit scene
can result in quality footage from even the most basic of cameras.
Natural daylight has the ideal colour temperature (5500-6500k) for
the human eye - however, the weather and time of day can play
havoc with the white balance on a camera.
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Lights
In order to ensure professional results, turn your camera to a
manual white balance setting instead of auto - ensuring consistent
colour reproduction throughout the video. Alternatively, if you’re
filming indoors, simply fitting lamps with cheap, bright and ‘daylight
balanced’ bulbs can mimic far more expensive studio lighting.
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Camera
Camera
Undoubtedly, the most expensive piece of kit in any video production
set, the quality of the camera being used for filming is actually far
less essential than most people think.
The vast majority of DSLRs, point and shoot cameras and even smart
phones are capable of recording HD video of sufficient quality for
publishing. The best amateur results will be delivered from the use
of a DSLR, allowing you to use a variety of lenses for different effects.NIDEO.TV
Camera
By setting your camera in ‘aperture priority mode’ and reducing the
F-stop to its lowest setting, you’ll create a shallow depth of field.
This gives footage a cinematic feel, keeping only the subject in focus
while blurring both the background and foreground - keeping the
viewer’s attention from wandering. Don’t forget to use a tripod or
flat surface to avoid tell-tale shaky amateur footage.
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Action
Action
Arguably, the most important ingredient in professional video is the
content itself. No amount of production budget will fix a bad con-
cept. Ensure that your video is planned down to the second and
each piece of information presented in it should have a purpose. By
aligning the message of your video with your business objectives,
you can ensure that your viewers will be left with a lasting positive
impression. The best part? Great strategy is completely free - all it
costs is time, effort and thought. As a rule, all successful videoNIDEO.TV
Action
content should aim to be both entertaining and informative -
providing value to the viewer.
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Cut
Cut
Post-production is a skill that can be learnt by anyone - and, again, can
be achieved at no additional cost. There’s a wide range of user-friendly
video editing software available completely free of charge - including
those found pre-installed on most major operating systems. Edit
your video clips by importing them to the editor’s timeline and
thoroughly examining the footage - cutting out unnecessary clips in
order to keep the finished product concise and polished.
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Cut
Avoid the use of stock animated text overlays or fancy transitions,
which can come across as amateur. Instead focus on ‘no-nonsense’
editing, with each clip smoothly and logically transitioning to the next.
Recording high quality sound can be a major issue on many compact
cameras which don’t feature an external microphone. Improve the
professionalism of your video by using a voiceover to narrate your
content after filming, or by adding copyright-free background music
- widely available to download free of charge online.NIDEO.TV
What next?
Once you’ve got your finished product and are ready to start
promoting your new content, you’ll need to upload it and publish
it. When looking for a video hosting platform, look no further than
Nideo. Our business focused platform provides users with advanced
features such as in-depth analytics, allowing you to measure the
impact of your video effectively and hone your content to perfection.
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