divano
DESCRIPTION
As part of a team from Domus Academy's Master in Interaction Design and Master in Visual Brand Design, we created a new brand and interactive installation for Park Hyatt Milano. Supporting the hotel's reputation and in order to improve the bar's attraction, we decided to create an interactive experience: an animated pictures/illustrations on the walls of "Divano" (The new brand name of the bar) That supports the hotel's reputation for award-winning service and the bar’s new brand as “Upscale Italian Home” with the values of comfort, friendliness, personal service, visibility, familiarity, transformability, selected quality and vintage styling. We used an Arduino Uno, an Arduino TinkerKit Shield, Maxuino, Max/MSP and a homemade pressure sensor to power this installation. Client: Park Hyatt Milano Team Members/Interaction Design: Julie Blitzer, Hadar Geva, Goksu Karaguler Team Members/Visual Brand Design: Ray Yen, Stephannie Yuan, Arber RacajTRANSCRIPT
MID 2013/201422/11/13
Project Leaders: Nima Gazestani, Stefano Cardini
Project Advisor: Claudio Moderini
Technical Advisors: Emanuele Lomelle, Riccardo Mantelli
MID Göksu Karagüler, Hadar Geva, Julie Blitzer
MVBD Ray Yen, Arber Racaj, Yue Yuan
Introduction
In order to rebrand The Park Bar as distinct from the Hyatt brand, as well its other entertaining spaces "VUN" restaurant and "La Cupola Lobby" lounge, the new bar will have a cozy warm ambience inspired by the Italian home.
"Divano" is the Italian word for sofa, an essential part of any family's home.
"There is nothing more Italian than the family and the home."
General Concept
Upscale Italian
H O M E
V I S I B I L I T YPERSONAL
SERVICE Comfort
FRIENDLY
Vintage
transformable
SelectedQuality
Familiar
Framework
Making the barVISIBLE
Providing PERSONAL SERVICE for everyone
Presenting LOCAL IDENTITY
OPPORTUNITIES
How can we create a COZY, FAMILIAR atmosphere while staying elegant, sophisticated and luxurious?
Vintage transformable
Upscale Italian
H O M EFRIENDLYFamiliar
SelectedQuality
Creating a COMFORTABLE space
FRIENDLYFamiliar comfort
V I S I B I L I T Y
PERSONALSERVICE
Inspiration
ENTRANCE SOFA CAFE AMBIENCE BARTENDER
Digital animations Mechanical animation
Interaction Design
Supporting the hotel's reputation for award-winning service and the bar’s new brand as “Upscale Italian Home,” there are animated installations on the walls of Divano, personalized in real-time for bar clients. Each animated installation has different inputs: gesture recognition, pressure, proximity and audio.
Concept
Entrance
Entrance
HOW IT WORKS
Person enters
ARDUINO MAX/MSP
MAXUINO
Proximity Sensor
Digital animation
Sofa
Sofa
HOW IT WORKS
Aluminium foil
Aluminium foil
Sensor located in sofa's pillow
Foam
MAX/MSP MAX/MSP
Person sits Person gets up
ARDUINO
MAXUINO MAXUINO
Animation 1 - Play Animation 2 - Play
Cafe Ambience
Cafe Ambience
HOW IT WORKS
MAX/MSP
People talking... Sensor (microphone)
Sound meter
Video speed
Video direction
Digital animation
Bartender
Bartender
HOW IT WORKS
ARDUINO
MAX/MSP
MAXUINOGesture recognition
Location Map
VUNDIVANODIVANO
2
1
3
4
1 Entrance2 Sofa
3 Cafe Ambience4 Bartender
Value & Potential
Feature other parts of the service, such as gestures and actions inside the kitchen
Customized animations based on dishes or drinks the clients order
Use of facade to display activity inside the bar using animations powered by the volume of the crowd
Sponsorship & advertisement opportunities
Thank You