district leadership weekend 09 – april - 2011. rotary in 1911 1911 – rotary launches the...

MembershipDistrict Leadership Weekend

09 – April - 2011

District Leadership Weekend 2

Rotary in 19111911 – Rotary launches the National Rotarian.The 12-page periodical includes an essay written by Paul Harris about the purpose of Rotary clubs.


Past RI President Clem Renouf addressing the 1978 convention in Tokio.

“We take individuals into our clubs — good, new, potentially active members— and think that we are increasing our membership. But unless we motivate them, unless we engage them in challenging programs, it is inevitable that many of these members will just quietly drop out.”


Past RI President James Conway at the Honolulu convention in 1969.

The age level of Rotarians has crept up. Each year, on average, Rotary loses 10 percent of its membership. In order to offset these losses and strengthen our clubs, we need to bring in thousands of good, high-quality younger Rotarians so as to create a better age balance.


Past RI President Everett Hill, Edinburgh, Scotland, 1921

Many people have entered Rotary in the past, not knowing the true meaning of the organization. As a result, many Rotary clubs have weakened themselves by the admission of new members who have not become educated as to Rotary.


Membership ConcernsRetention RateInducting Younger MembersEducation of our New Members


StatisticsJune 30, 2003

1,215,083 Members31,351 Rotary Clubs

June 30, 20101, 215,309 Members34,103 Rotary Clubs

2,552 New Rotary ClubsAn increase of 226 MembersSince 2003 1.1 million Members have been Inducted


Rotary as a BusinessMembers are our CustomersCurrency – Time and MoneyWhat Value do we Give our Customers in Return for their Payment of Time and Money?Unsatisfied Customers take their Business ElsewhereUnsatisfied Members leave to seek Fulfillment Somewhere Else.


The Rotary Brand“A brand is an expectation, a promise — a promise you make and keep in everything that you do. An effective brand separates the organization from its competitors. If a brand is strong and clear, the organization is healthy and competitive. If a brand is confusing or has no distinctive elements, the product or service is nothing more than just another commodity. If Rotary’s brand were succinct and inspiring, our membership would become more vibrant. Pride to be a Rotarian would become even more contagious. Visiting prospective members would feel the energy. They would want to be a part of it. They would want to join the club. They would stay.”


Club IdentityIdentify who we areSeek our Men and Women who Share these same Characteristics.


Costs and BenefitsCosts:Time, Money, Energy

Benefits:Networking, Fellowship, Personal and Business

Growth, The Opportunity to Serve


John C. Smarge“Recruits will not join, nor will they stay, unless benefits exceed costs. We can help the younger group discover how satisfying it is to replace Facebook with real-face time. We can watch as their expressions change when they experience the energy of a firm handshake and a friendly smile compared to an impersonal digital text or tweet.


John C. SmargeTo change the path we have traveled for decades is by no means easy. It starts with our clubs taking a good hard look at all components of their organization — keeping what works and discarding what doesn’t. It might require doing away with outdated traditions or resurrecting a successful project from the past. Rotarians have always been resourceful. Today, we need to challenge each club to be realistic.”


Our Need to ChangeThere are People who are Ready for ChangeThere are People who Fear Change.


Past RI President Saboo"Change is essential to our evolution as an individual and as an institution. It is necessary for our survival. Ordinary leaders fight it; visionary leaders delight in it. Ordinary leaders imitate; visionary leaders innovate. Change is the factor that offers new opportunity, new horizons and new leads to progress."


Our Need to ChangeKeep the Foundational ElementsChange the Surface Elements

Meetings times and structureMeeting locationMember involvementCommittee formats


Demographic NumbersTraditionalist (65+ years old) & Baby boomers (ages 47 to 65)

represents 70% of all Rotarians.

Generation X (30 to 46 year olds) represents 28% of our membership

2% of Generation Y (millennials under 30) is in our clubs.


Recruit Members EarlyYouth Programs

Youth Exchange, RYLAAmbassadorial ScholarsInteract, Rotaract and Earlyact


Why we Need to Change2% of our Members are Under 3011% of our Members are under 4068% of our Members are over the age of 50

Are we appealing to the Younger Age Group?


Katie Ischkin a 27 year old Rotarian

Three Points we Need to Look at:Keep the Core of Rotary but Change the Surface ElementsNon-Traditional Club StructureExpectations vs Realities


Rotary Club of South Metro Minneapolis Evenings

Evening ClubNo meals

High Turn Over Rate and ExpectedUse of Skype for those who Cannot Attend PhysicallyRegular Meeting Every Other WeekHappy Hour/Networking MeetingHands-on Volunteering Opportunity


Understanding the Realities of the New Generation

We Need to Manage Expectations vs RealitiesAlways on the Go and Truly ConnectedInvolvement While Maintaining Work-Life BalanceThe New Generation is as Dedicated and Passionate About Rotary as the Next Member.


Take the Time to AdaptDo Expectations Align with Whom you want to Attract?List What you can Change

Take baby steps towards those changes

Open your Mind to New Ways


Membership Break-OutIdentifying New and Innovative Ways to Attracting New Members

Hosted by:

Sue Croft – Chair District Membership Committee


Rotary IS our Future!


Thanks for promoting membership in District 7010

district leadership weekend 09 – april - 2011. rotary in 1911 1911 – rotary launches the...

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