distribution logistics and supply chain management
TRANSCRIPT
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PRESENTED BY
VIBIN VELU
RANJITH KUMAR
KEVIN BOSE
RAMADOSS AKSSHAYA
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y DISTRIBUTION LOGISTICS (Physical distribution)
efficient and effective product distribution
y CHANNEL MANAGEMENT
purchasing
storing
conversion of inputs into products
physical distribution of the input products
channel fns. of taking the product to the ultimate consumers
VENDORS--------------------------------------------CUSTOMERS
RAW MATERIALS---------------------------------END PRODUCT
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y Supply chain-value chain
y Reduced cost
y Improved service
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y Confers place and time utility on the product
y Helps build clientele
y Promising area for cost reduction
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y Planning the physical distribution system
y In plant-warehousing
y Transportation
y Field warehousing
y Receiving
y Handling
y Secondary transportation
y Inventory management
y Order processing
y Accounting/record keeping
y Communication/reporting
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y TRANSPORTATION
y WAREHOUSING
y INVENTORY MANAGEMENT
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Steps involved
y Articulating distribution objectives andPrescribing the service level to be achieved in
product delivery y Finding out what the customers and channels
want in product delivery.
y Finding out what the competitors do
y
Optimizing the costs and Tackling the cost-Service Tussle
y Providing for flexibility in the system
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y Distribution objectives of the firm must be properly articulated.
y minimum service level to be guaranteed
y The design should be able to meet with the promisesgiven to the customers
Ex: dominos
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y Customers expectations most important task in this
function
y Timely delivery & exceptionally speedy delivery in
times of emergency.
Ex : DHL;UPS;DELL
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y Competitors policies should be analysed.
y Different level of services they follow in productdelivery.
y Opt for the best suitable one.
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y Service level
y Costs
Ex: Asian Paints
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6%5%
39%
23%
27%
Customer Service/order entry
Administration
Transportation
Warehousing
Inventory carrying
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y Flexibility of the system - in case of economical issues
y Flexibility should be ensured at the time of designingthe physical distribution system.
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y The movement of products.
y Transportation modes
y Railroadsheavy, bulky full carloads of freighty Trucksflexible schedules, speed and access
y Waterwaysheavy, low-value non-perishables
y Airwaysfast delivery, high-value or perishable
goodsy Pipelinesbulk petroleum and chemicals
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41.7%
28.2%
16.5%
13.2%0.4%
RailroadsTrucks
Pipelines
Waterways
Airways
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y Choosing the right mix of transport modes
y Routing
y Operational plans
y Control of transportation costs
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y Transportation cost is a major cost in most businesses
y Savings in transportation cost can be reailsed by:
(a) Optimizing the mix of transport modes
(b) Reducing the transport lead and lead-time(c) Eliminating multiple and wasteful transfer and
handling of products
Examples:
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y Second major component of physical distribution
y Major steps involved are
(a) Designing a Warehousing System
(b) Determining the Location and Size of the warehouses
(c) Improving warehousing effectiveness
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y Inventory costs keep rising
- Warehouse rent, handling cost etc.
y Optimum Inventory
- less stock (stock-out situation).
- Compromise between cost and service.
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y
Ordering Time- Sufficiently before inventory becomes zero.
- Longer the lead time
y Order Quantity- Ordering cost and inventory cost
- Higher the quantity ordered, lesser the ordering cost but
more inventory cost.
- Inventory cost should be bothered than ordering cost.
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Distribution needs integrated handling
- High cost transportation incurs higher price.
Outsourcing of logistics
- Higher service standards
- Cost effective
FedEx, Blue Dart, DHL etc.
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Thank You