dissemination training, by n. geeson

Xi’an, October 2010

DISSEMINATION

is all about deciding on your

message, and delivering it:

making it practical, making it

memorable…

It is all about targeting the

audience:

How does

desertification affect

them personally?

How do your results help them?

Are the audience scientists?

- Yes: Use fully referenced scientific research

papers, plus material suitable for a literate audience

(Advanced and Mid-range complexity)

What do we

know about

audiences?

Is the audience literate?

- No: Use oral presentations, plus pictorial and video

material to convey explanation and instruction

(Simple complexity)

Will the audience expect technical detail?

-Yes: Provide clearly described methodology etc.

- No: Use less detailed explanations, less text and

more visual material (Simple and Mid-range

complexity)

Will technical detail be

used for decision-making

at higher than local level?

- Yes: Use clear

concise explanation or

instructions or policy briefs

(Advanced and/or Mid-range

complexity)

- No: Use explanations

or instructions suited to local

conditions

(Mid-range complexity)

Steps to planning dissemination

1. Identify the range of stakeholder groups

2. Identify the complexity of information required

3. Identify the ideal formats for information

Steps to planning

dissemination

4. Choose the most relevant from all

the Messages coming out of WBs 1-5

5. Assemble Packages of information.

Material can be adapted for specific

stakeholder groups

6. Determine what needs to be

translated to local languages

Steps to planning dissemination

7. Determine the best ways for

dissemination to happen, e.g.

exhibitions, community events,

social events, conferences, TV

interviews, podcasts, videos,

DVDs, other written material, etc.

8. Plan timetables to put these

methods into action.

Appearance of dissemination

products

Adaptation of standard templates for DESIRE

posters, newsletters, etc. allows DESIRE to be

seen as a BRAND

Remember that all photos, diagrams, etc.

should have an author

All DESIRE products must acknowledge EC

funding and include a standard disclaimer

A newsletter published by the DESIRE project - a

project funded by the European Union’s 6th

Framework Program ‘Global Change and

Ecosystems’Newsletter

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The DESIRE project (2007 -2011) is funded by the European Commission, VI

Framework Program, ‘Global Change and Ecosystems’ and brings together

the expertise of 26 international research institutes and non -governmental

organisations (NGOs). This project is implemented by ALTERRA - research

institute for the green living environment in the Netherlands.

Copyright and Disclaimer:

www.desire -project.eu/disclaimer

Website: http://www.desire -project.eu

Contact DESIRE coordinator: [email protected]

Contact DESIRE Communications: [email protected]

The opinions expressed in this newsletter and on the website are those of the

DESIRE project consortium and do not necessarily reflect the views of the

European Commission.

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A newsletter published by the DESIRE project - a

project funded by the European Union’s 6th

Framework Program ‘Global Change and

Ecosystems’Newsletter

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atueraesecte faccums andignit ,

velessecte faccum dit iriusto

psusci bla feum Alisim vullaore dolorem

niam atueraesecte faccums.

The DESIRE project (2007 -2011) is funded by the European Commission, VI

Framework Program, ‘Global Change and Ecosystems’ and brings together

the expertise of 26 international research institutes and non -governmental

organisations (NGOs). This project is implemented by ALTERRA - research

institute for the green living environment in the Netherlands.

Copyright and Disclaimer:

www.desire -project.eu/disclaimer

Website: http://www.desire -project.eu

Contact DESIRE Communications: [email protected]

The opinions expressed in this newsletter and on the website are those of the

DESIRE project consortium and do not necessarily reflect the views of the

European Commission.

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Testing 1 2 3 anything

DESIRE: Desertification mitigation and remediation

of land – a global approach for local solutions

This is an example textbox of white text on a brown background. This is an example textbox of white text on a brown background.This is an example textbox of white text on a brown background.This is an example textbox of white text on a brown background.This is an example textbox of white text on a brown background.

This is an example textbox of brown text on a white background. This is an example textbox of brown text on a white background. This is an example textbox of brown text on a white background.

▶ This is an example textbox of a

standard text (black on white).

☏ This is an example textbox of

a standard text (black on white).

This is an example textbox of a

The DESIRE IP has been divided into a logical series of interrelated Working

Blocks

The project

budget is over

€ 9 million, and

the project

duration

5 years

Project results and dissemination to stakeholders

▶ Development of a Harmonised Information System (HIS)

▶ Dissemination of all information within the project

A Global initiative

This PowerPoint poster template contains all design elements of the original

DESIRE project poster made in InDesign.

The colors of text boxes and fonts are identical to the original design, the font

sizes are estimated and can vary somewhat.

Please restrain to the design elements presented here and do not alter colors and

fonts. This in order to stay as close to the original design as possible.

The print size of this poster template is A1 (594 × 841mm), But it can also be

printed to a larger size, depending on the printer used.

For more information, refer to the DESIRE website (www.desire -project.eu) or to

[email protected].

The DESIRE project (2007 -2011) is funded by the European Commission, VI Framework Program,

‘Global Change and Ecosystems’ and brings together the expertise of 26 international research

institutes and non-governmental organisations (NGOs). This project is implemented by ALTERRA -

research institute for the green living environment in the Netherlands.

Copyright and Disclaimer: www.desire-project.eu/disclaimer

Poster by:

DESIRE website : http://www.desire-project.eu/

Harmonised Information System: http://www.desire-his.eu/

The opinions expressed in this poster and on the website are

those of the DESIRE project consortium and do not necessarily

reflect the views of the European Commission.

DESIRE: Desertification mitigation and remediation

of land – a global approach for local solutions

This is an example textbox of white text on a brown background. This is an example textbox of white text on a brown background.This is an example textbox of white text on a brown background.This is an example textbox of white text on a brown background.This is an example textbox of white text on a brown background.

This is an example textbox of brown text on a white background. This is an example textbox of brown text on a white background. This is an example textbox of brown text on a white background.

The DESIRE IP has been divided into a logical series of interrelated Working

Blocks

The project

budget is over

€ 9 million, and

the project

duration

5 years

Project results and dissemination to stakeholders

▶ Development of a Harmonised Information System (HIS)

▶ Dissemination of all information within the project

A Global initiative

This PowerPoint poster template contains all design elements of the original

DESIRE project poster made in InDesign.

The colors of text boxes and fonts are identical to the original design, the font

sizes are estimated and can vary somewhat.

Please restrain to the design elements presented here and do not alter colors and

fonts. This in order to stay as close to the original design as possible.

The print size of this poster template is A1 (594 × 841mm), But it can also be

printed to a larger size, depending on the printer used.

For more information, refer to the DESIRE website (www.desire -project.eu) or to

[email protected].

The DESIRE project (2007 -2011) is funded by the European Commission, VI Framework Program,

‘Global Change and Ecosystems’ and brings together the expertise of 26 international research

institutes and non-governmental organisations (NGOs). This project is implemented by ALTERRA -

research institute for the green living environment in the Netherlands.

Copyright and Disclaimer: www.desire-project.eu/disclaimer

Poster by:

DESIRE website : http://www.desire-project.eu/

Harmonised Information System: http://www.desire-his.eu/

The opinions expressed in this poster and on the website are

those of the DESIRE project consortium and do not necessarily

reflect the views of the European Commission.

Thank you very much !

dissemination training, by n. geeson

Education