disrupt or be disrupted: success in media and entertainment
TRANSCRIPT
Disrupt or Be Disrupted: Success in Media and Entertainment
Steve Sobel Global Lead, Media & Entertainment [email protected]
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Global Leader in Media & Entertainment Driven by customer success across B2B and B2C media
Sports and Entertainment Publishing
Business Information Agencies and Advertising New Media
Broadcasting and Film
Rapid Revolution in Content Delivery Models
Print Broadcast
Cable
Physical M&E/ Digital Infancy
Digital/OTT Revolution
*OTT = Over-the-top
Digital/OTT Revolution Driving Need for MyMedia
Demand for MyMedia
Contextual Drop in ad revenue
Push toward Consumer
Proactive
Anytime, anywhere
Explosion in ad channels
Rise in direct-to-consumer
While Creating Tremendous Revenue Pressures
TV Ecosystem is Finally Fraying Analyst Says in Downgrade of Big Media Stocks
Suddenly, Plenty of Options
for Cord Cutters
Radio Revenues Dip in First Half
Media Stocks Tank As Analyst Declares,
‘The World Has Changed Too Much’
Media Stocks Sink As Analyst Portrays Murky Future
Media Stocks Hit with a Bundle of Trouble
Companies Have Different Paths To Growth
Optimized Ad Sales
Direct-to- consumer Content
Aggregration OTT
New Channels
Partners as Revenue Channel
One Imperative: Precision Media & Entertainment
Marketing data
Loyalty data Call Center data
Third party data Billing data
Consumption data
1 to 1 Smart Everywhere
IT agility for innovation around precision
Precise content journey
Precise subscription & ad sales journey
? Systems of Record
But Companies Have Invested in Systems of Record Focused on internal operations, not engagement
Internal Focus Content Delivery – Content Management – Infrastructure
Yield Traffic HR Data Warehouse ERP CMS
? Companies Need a System of Engagement
Walker Information, Customers2020 Report
Systems of Record Yield Traffic HR Data Warehouse ERP CMS
Systems of Engagement Mobile Cloud Social
Data Science
Powerful Solutions for Media Precision
Customer Success Platform for Media & Entertainment Cloud Mobile Social Data Science
?
Marketing Resource Management
Media Subscriber Management
EngageMe
NextGen Ad Sales
Precise Monetization Innovation Precise Content
Drive business agility with IT agility
Personalize content journey everywhere Personalize & simplify
subscription journey Super-charge ad sales reps
Marketing Resource Management
Unlock Legacy Data Integrated CMS, ERP, EDW, DMP, traffic, yield management
Engage in New Ways Agile platform to deploy legacy data by building consumer & employee apps
Meet New Market Demands Fast Pre-integrated apps across billing, ad ops, aggregation, catalogs & subscriptions
Drive rapid innovation with IT agility
Precise Monetization Innovation Precise Content
NextGen Ad Sales
Sell From Anywhere Real-time access to inventory & complex product bundle
Sell Smarter Real-time brand, agency, and media collaboration, opportunity insight
Sell Faster Complete CRM integrated with ad operations & ad inventory data
Super-charge sales reps, drive ad sales
Precise Monetization Innovation Precise Content
Smart
Everywhere
Usage data Relationship data
Real-time insight Advertising data
Social data Audience data
Time Inc UK is a Precision Enterprise
1 to 1
Unique content tailored to consumer interests
Predictive content, offers, and recommendations
Anywhere, anytime, any channel relationships
Mark McCartney Commercial Operations Director
EngageME
Personalize Content Unique content, offers, & community suggestions triggered by profile, behavior, analytics
Deliver Simple Journeys Everywhere Omni-channel platform for consistent journey across devices
Engage Via Any Content Type Complete CRM integrated with content, ad, & event management system
Personalize & simplify content journey everywhere
Precise Monetization Innovation Precise Content
Media Subscriber Management
Personalize Subscription Journey 1:1 offers driven by 360o consumer profile, behavior, & analytics
Simplify Journey Everywhere Single omni-channel platform powered by cloud, social, & mobile
Monetize Journey Complete CRM integrated with billing, payment, & eCommerce systems
Personalized & simple subscription journeys
Precise Monetization Innovation Precise Content
Smart
Everywhere
Inventory data Yield management data
Real-time agency data Traffic data
Relationship data Advertiser data
1 to 1
Financial Times is a Precision Enterprise
Drive quicker cycles with enhanced insights
Real-time agency, brand, media collaboration
#1 app for access to inventory and complex bundle info
Robert Shilston Director of Engineering
thank y u