Google Confidential and Proprietary 1

Display advertising significantly lifts online search activity

Category % Search Lift

Automotive 144%

News & Media 144%

Personal Finance 206%

Health 260%

Travel 274%

“There is a connection between display and search ads…often it’s not the search ad alone that gets consumers to act, but the context of all the

marketing that preceded it.”

David Hellman, Sr. Analyst, eMarketer

Consumers exposed to display were more likely to search for both branded and segment terms than unexposed clients.

Source: Display Ads lift Searching, MediaPost (comScore), January 5 2009.