law office search display and geo fence performance
TRANSCRIPT
1
Display Engagement Funnel
Form Fills: 118
Car Accident Visitors:
3,325
Engaged Visitors: 16,183
Engagement :44,770 People
New Visitors:18,295
There were 44,770 responses* to the display campaign. Out of those responses, 18,295 people
were new visitors and 16,183 people were engaged viewing 3+ pages. We drove 3,325 people to
the car accident page and 118 form fills!
Law Office
*Time Frame is 6 months: May-December 2015.
2
Search Performance
- Top driver of phone calls is Google Organic and Direct due to display, TV and search lift*.
- Google Paid is the third top driver of leads*. This does account for the longest phone call duration. Real intent is behind these calls.
- Bing and Yahoo will naturally come in last when calls/conversions are counted due to the lesser number of people who use their platform.
Law Office
*Time Frame is 6 months: May-December 2015
3
*Time Frame is 6 months: May-December 2015
Geo-Fencing- We define the longitude, latitude and
radius of the target. This could be hospitals, trauma centers, etc for P.I. case purposes.
- Ads are served within apps on a users phone while in the geo-fence. What happens when they leave? They are re-targeted.
- We will re-target and follow the user after they leave the geo-fenced area using cross-device targeting methods. Basically, wherever the user goes, we will go there too!
Law Office