OSHIN AIVAZIAN, MBARADY SCHOOL OF MANAGEMENT

JUNE 13 , 2009

Disneyland Australia

“The Happiest Place on Earth, Mate”

Sydney selected because of its:

Adaptability Weather Infrastructure Economic

Situation Market Size

Adaptability

Most Australians come from a European background

Are already familiar with Disney

Wonderful World of Disney

Disney Comics Disney Networks

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10152025

2420

6 6 5 4

Cultures in Syd-ney

(percent of popu-lation)

Similarities

Australian Cultural Elements: Surfing Hiking Swimming Biking

Disney Cultural Elements: Adventure Culture Modernity

Weather

Temperate Climate Warm Summers, Cool

Winters Summer: 65 – 75º F

Winter: 45-70º F January: Warmest July: Coolest Most sunny days (23/mo) Rainfall spread

throughout year (4 in/mo) Melbourne has similar

weather

International Comparison Orlando/Tokyo more rain Paris much colder year-round Orlando is warmer

Infrastructure

Modern Infrastructure City Rail links key locations within city Sydney Orbital Network and other

highways Commuter rail to outside suburbs Revamped for 2000 Summer Olympic

Games Sydney Airport accommodates heavy

traffic Second major airport is being planned

Economic Situation

World-class, alpha-plus city 4.4 million people live in Sydney Most expensive city in Australia Highest median income in Australia ($43,000) Australia: World’s 17th largest Gross Domestic

Product 2.5 million people visit Sydney domestically; 1.5

million people internationally Economic growth higher than global average (3.6%) Hosted 2000 Summer Olympic Games

Market Size

The average income is similar to other Disney theme park locations

Ticket price for Disneyland is $70.

25 million people in Australia/New Zealand (Below 65: 20 million)

5 million visitors anticipated in first year

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01020304050

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34 3138 38

Average Income(in thousands

$US)

Market Size

Disneyland Hong Kong opened below 5.2 million expectations in first year

Fluctuations between 20% decrease and 8% increase in visitors

$350 million ticket revenue in first year

Park size – 120 acres

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Disneyland Vis-itors

(in millions of people)

Thank You!

“To all who come to this happy place: Welcome. Disneyland is your land. Here, age relives fond memories of the past, and here youth may savor the challenge and promise of the future. Disneyland is dedicated to the ideals, the dreams, and the hard facts that have created America, with the hope that it will be a source of joy and inspiration to all the world.”

- Walt DisneyJuly 17, 1955