disney case study _ by vyshnavi veluri
TRANSCRIPT
WE ARE THE HAPPY MEMORY CREATORS !
We are the
WALT DISNEY & ROY DISNEY
A two decade struggle as a cartoon studio, gave Disney the
MICKEY MOUSE
What does Disney do best to connect with its core customers?
MISS ION:
“ Laughter is timeless, Imagination has no age; Dreams are forever. “
AND THEY INTEND TO CREATE IT.
CONSUMER PRODUCTS :
MEDIA NETWORKS
INTERACTIVE NETWORKS:
PARKS AND RESORTS
Disney focuses on its Disneyland experience, amusement parks, 11
theme parks, cruise lines and other travel assets.
TRANSFORMATION-Adapting to the societal changes all over the world
What are the risks and benefits of expanding the Disney brand in new ways, such as video games or superheroes ?
RISKS :
Disney’s heritage and values might be at stake and its values & quality
may change over expansion
BENEFITS:
Globalization
Disney’s empire will widen in various arenas
It will retain its valued customers through continual innovation
Will attract a wide variety of target segments
Expanding consumer market
Let’s RECAP• Evolution of the Disney brand• Various ways of connecting with its core
customers through varied businesses• Affect of change on Disney• Risks of expanding its arena• Benefits of its adaptation to the challenging
markets• Collaborations and expansions
DISCLAIMERCreated by Vyshnavi Veluri, Vasavi College of Engineering(Hyderabad) during a marketing internship by Prof.Sameer Mathur, IIM Lucknow