DiscoverWestchesterS p e c i a l A d v e r t i s i n g S u p p l e m e n tN Y D a i l y N e w s . c o m / s e r v i c e s

l New Rochelle restaurant round upl Major developments underway in White Plainsl Tapping Peekskill’s potentiall Mayoral guide to Yonkersl Plus a calendar of can’t-miss events across the county

DiscoverWestchester Advertising supplement

As the tourism season kicksoff, why not come and expe-rience the entertainment,dining and shopping capital

of Westchester County — White Plains,N.Y.? Located only 28 miles from midtownManhattan, White Plains is easily reachedby a 35-minute, express Metro North ridefrom Grand Central Station. If you pre-fer to drive, you can reach us by several

thoroughfares including I-87, I-287, theBronx River Parkway, the Sprain Parkway,the Hutchinson River Parkway or I-95. Thetrain will leave you just a short walk fromeverything. That’s one of the great benefitsof our highly accessible community and thereasonwhy our downtownhas awalk scoreof 95 (Walker’s Paradise) fromWalkscore.com. Come shop on Mamaroneck Avenueor Main Street or in one of our regional

malls, which are located withinour downtown.

Our downtown of fer s a“who’s who” of retailers, fromthe high-end stores of theWest-chester Mall to value-orientedshopping in the Galleria Malland Walmart to traditional de-partment stores like Macy’sand Sears to specialty audiovisual, home decorating, cloth-ing and jewelry stores like LyricHiFi and Video, Eva’s Design andDecorating, Mary Jane Denzer,Landsberg Jewelry and others.Trust me when I say you canliterally shop ‘til you drop here,but I would hope that you wouldfortify yourself at one of ourmany downtown restaurantsbefore you do. There are over 90different restaurant choices foryou. There is a restaurant herefor every palate, from fine din-ing to fast casual, including aplethora of outdoor cafes. Enjoyfood from all over the world; gotowpbid.com “Things to Do” andsearch our restaurant directoryby type of cuisine.

Downtown White Plains alsofeatures some of the best hairsalons, nail salons and spasin the business. Pamper your-self with a new hairstyle, color,manicure, pedicure or spa treat-ment. Or if you prefer sweating,you can make good on thoseNew Year’s Eve resolutionsby hitting one of over a dozendowntown gyms and specialtyfitness facilities. Bring yourbikes and ride the downtownbike paths and Bronx River Park-way trails.

Need an exciting event to goto? Come to one of our manyoutdoor celebrations. No othercommunity in Westchester of-fers somany events in its down-town. A sample of these eventsinclude a farmers market, out-door arts festival, Saint Patrick’sDay celebration, Cinco de Mayo celebra-tion, Arts Bash, Summer Solstice Concert,Criterium Bike Race, outdoor yoga, six-dayJazzFest, OktoberFest celebration, June-teenth celebration, Hispanic Festival andNew Year’s Eve celebration. These eventsfeature delicious food, stimulating art,great music, dancing, fireworks and, mostof all, people enjoying each other’s com-pany. In addition to our street festivalsand fairs, you can enjoy performances atthe White Plains Performing Arts Center,Westchester Music Conservatory and atArtsWestchester.

With so much to offer so close to NYC,you can easily come for a full-day or half-day visit and still get home in plenty of

time to see friends or relax before go-ing to bed. Better yet, stay for the entireweekend and enjoy the ambiance, com-fort and central location of one of ourdowntown hotels. It’s a great way to ex-plore the city and surrounding Westches-ter towns and villages.

Come visit; I know you will have a greattime. Maybe you will ultimately decide tomove your residence or business down-town or to one of our outstanding nearbyneighborhoods. If so, I hope the informa-tion provided here is helpful. If you needmore information about White Plains,reach out tome; I would be glad to help.

—Kevin Nunn, executive director ofWhite Plains Business Improvement District

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White Plains Business Improvement DistrictFounded in 1998, the White Plains

Business Improvement District(WPBID)was formed to improve the

general business climate and appearanceof downtown White Plains. The WPBID ismanaged by theWhite Plains DowntownDistrict Management Association, a 501(c) 3 not-for-profit corporation. TheWPBIDencompasses approximately 20 blocks, 300businesses and 5.8 million square feet ofcommercial and retail space. The WPBIDoperates three major programs: streetcleaning and beautification, special eventsandmarketing and business promotion.

Street cleaning and beautificationThe WPBID has a four-man Clean Team,

clad in highly visible T-shirts, hats andcoats, who work seven days a week, 52weeks a year to ensure that the down-town’s litter baskets are emptied and loosetrash on the sidewalk is removed. In 2015the WPBID’s Clean Team helped to remove519 pounds of trash bags per week, fromthe BID’s 99 trash receptacles. The teamalso removes gum from the downtownsidewalks andworks closelywith the city’sDepartment of Public Works to keep thedowntown clean.

TheWPBID also plants and maintains 36large street planters with a dazzling arrayof flowers including canna pretoria, nico-tiana saratoga, coleus, angelonia, impo-moea, and scaevola. These plantings, cou-pled with many more done by the City of

White Plains, broughtsignificant beauty to our main

downtown corridors.

Special eventsEvery year the WPBID animates the

streets of White Plains with a variety ofevents that bring people downtown to en-joy music, dancing, art, food and, most ofall, each other. The WPBID’s special eventshelp to create an identity, character and im-age for downtownWhite Plains, which lastslong after the last act has performed. In theprocess, event patrons come away with astronger affinity for the downtown’s manyshops, restaurants andservices. In 2015, theWPBIDmanagedand/or participated in ninespecial events,whichbrought 46,375 peopleto downtownWhite Plains.

Upcoming WPBID eventsJune 21

Summer Solstice Concert featuring TheMorningsiders and Lawrence

5–8:30 p.m.wpbid.com/events june-21-summer

-solstice-concertSept. 20–26

JazzFestMusic lovers will enjoy this six-day cel-

ebration of jazz.artswestchester.org/2015-jazz-fest/

Oct. 9OktoberfestA celebration of Germanmusic, food and

beer.2–7 p.m.wpbid.com

Dec. 31, 2016New Year’s Evewpbid.com

Marketing and business promotionTheWPBID’s ShopWhite Plains discount

card program helps generate traffic todowntown shops and restaurants. ShopWhite Plains cardholders are providedwiththe ability to obtain discounts on goodsand services purchasedwithin the BID. Theprogram is free to participatingmerchants.

The WPBID further promotes shoppingat BID retailers and restaurants throughits newsletter, website and social media.Every two years the WPBID updates itscolorful downtown restaurant guide and

distributes over 5,000 copies to area resi-dents, employers, community organiza-tions, hotels and government agencies. InNovember, the WPBID organizes and pro-motes the city’s Small Business Saturdayevent, which occurs annually the first Sat-urday after Thanksgiving.

The WBID has begun promoting the cityand its retail spaces at the InternationalCouncil of Shopping Centers’ New YorkDeal Making conference, which is held an-nually in December at the Jacob Javits Cen-ter Convention Center in NYC. The WPBIDtakes a booth at the conference and dis-tributesmaterials to the retailers, develop-ers, brokers and intermediaries attendingthe conference.

Other activitiesLast year the BID kicked-off its Art in

Vacant Spaces Program in an effort to ap-prove the appearance of a select numberof downtown storefronts. The goal of theproject was to improve these empty spac-es with artwork, thereby creating a morepleasing environment for those who live,work and shop downtown. The programwas a partnership among the PurchaseCollege School of the Arts, undergraduatesenior level students from Professor War-ren Lehrer’s Community Design class, poetJudith Sloan (co-director of EarSay, a non-profit dedicated to bridging gaps betweenpeople through collaborative arts) andWP-BID property owners.

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‘Unfocus’ is this NYC alt-folkgroup’s recent EP

Lawrence, about to explodeonto the music scene, is aneight-piece keyboard-drivenpowerhouse with a huge hornsection behind the dynamic pop-soul singer songwriter siblingsClyde &Gracie Lawrence.

In June, they head toBonnaroo insupportoftheirdebut LPBreakfast.

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DAILY NEWSNYDailyNews.com Sunday, June 12, 2016 9D

iscoverWestchester

An urban center with suburban comfortDiscoverWestchester Advertising supplement

W hite Plains can best be de-scribed as an urban centerwith suburban comfort. It is a

diverse and lively city with great residen-tial neighborhoods surrounding a vibranturban core. The 2014 resident population isestimated at just over 58,000. Third quar-ter 2014 employment data from the NYSDepartment of Labor shows that there are2,393 businesses employing over 39,000workers in the downtown area. Eighty fivepercent of all downtown employment isconcentrated in the retail trade, financeand insurance, professional services,health services, educational services andpublic administration. This is not surprisinggiven themalls, department stores, restau-rants, hotels, retail stores and governmentbuildings that are located downtown. Asthe county seat, White Plains is home tonumerous federal, state and county offic-es and courts. The city’s health institutionsare second to none, with such prestigiousinstitutions as White Plains Hospital, NYPresbyterianHospital, Burke RehabilitationCenter and theHospital for Special SurgerycallingWhite Plains home.

White Plains is a business center. Thereare over 6.2 million square feet of officespace in the city, 21% of the entire supplyof office space in Westchester County.Heineken USA, Bunge, VHB Engineering,OrthoNet, Alliance Bernstein, Reader Di-gest and a host of other financial, insurance

and legal firms have a presence in WhitePlains. With Class A rents in the mid-$30-per-sq.-ft. range, the city is attracting

interest frommajor firms paying twice thatfor space in NYC. During the last year, bothThe Readers Digest andHeinekenUSA havemoved personnel fromManhattan toWhitePlains.

White Plains is well managed. The city’sbond rating is AA1, and White Plains hasbeen able to stay under the state’s prop-erty tax cap for municipalities each of thelast five years without having to borrow topay for current costs, pensions or tax cer-tioraris. When compared with other mid-sized American cities, the White Plainscrime rate, for both violent crimes andproperty crimes, is extremely low. Thecity’s fiscal prudence, low crime rate, supe-rior quality of life, recreational and culturalamenities, economy and housing are allfactors that lead toWhite Plains being con-sistently ranked as one of the best placesto live by Forbes,MoneyMagazine,Movotoand Livability. Livability’s 2016 ranking of2,000 mid-sized cities in the United Statesplaces White Plains at 57th in its annualranking of the top 100 Best Places to Live.Any city in the top 100 ranks in the top 5%

of all similarly sized U.S. cities.There are an abundance of parks and

open space in White Plains. With 23 parksand playgrounds, White Plains is knownas the “City in a Park.” The city’s Depart-ment of Parks and Recreation provides ap-proximately 535 different recreational, cul-tural and sports programs and activities,special events and services. White Plain’sschools are well-regarded with numerousacademic and extracurricular activities forstudents of all ages and abilities. The cityalso operates Ebersole Ice Rink, locatedat Delfino Park, which provides numeroushockey, learn-to-skate, figure skating andrecreational programs.

White Plains is a transit hub with twoMetro North Stations, a County Bus TransitCenter and regional bus hub, and a 10-min-ute drive to Westchester County Airport.TheWhite PlainsMetro North station is thesecond-busiest station in the Metro Northsystem, as a destination stop, and it’s thebusiest station inWestchester County.

Continued on page 12

The Place to Be for …The Best Pizza, Wings andMeatballs NY has to OfferLive music Wednesdays at6 pm and Fridays at 7 pmDrink SpecialsALL day, EVERY day

(914) 358-9702264 Main Street | White Plains, NY 10601

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182 East Post Rd. White Plains, NY 10601 • 914-428-3555

Follow Us on Instagram:@salonmaffei_nicktrombetta

In one of the most beautiful art deco buildings downtown in White Plains, in what once was a National Bank in 1940, is SALON MAFFEI, one ofWestchester’s premiere destinations for hair art. Dedicated to service men, women and children. Nick Trombetta, founder and owner, was also

voted “Best Hair Colorist in Westchester”. A description which his clients, professional staff and colleagues know first hand. Trombetta and hiscollaborative team of exceptional stylists, colorists and make-up artists, create distinctive hair designs, color and cosmetic artistry that are trulysecond to none. Trombetta’s credits also include being the National Artistic Director to one of the world’s leading hair color companies. “Nothing

drives our passion more, than implementing our craft with skilled precision.” Says Trombetta. “Watching our clients’ eyes light up when weexceed their expectations, is our greatest reward and the source of our expanding client base.” He prides himself on those he is surrounded by,as he expresses the respect of his professional staff. “Our salon family is truly amazing, it’s not just the workmanship that excels in our salon,

it’s the kinship and the ability to work together and always help each other. When you come through our doors, immediately you get a senseof an incredible feeling of dedication, respect and love for what we do and for our clients.” Currently, along with his team, he has developed

a new fresh approach to create a more subtle and fresh way to color texturize and highlight which one of his artists named, ‘Bali-Lights’,which Trombetta recently featured at the Image Expo in Houston, Texas. SALON MAFFEI, is an experience, not just a dedication of service.

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DAILY NEWSNYDailyNews.com Sunday, June 12, 2016 11D

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An urban center with suburban comfort

The schools in White Plains are well-regarded with diverse public and privateschools that offer numerous academic andextracurricular activities and programs.Over 47% of White Plains residents have a

bachelor’s degree or higher as comparedwith 33.7% for NYS and 35% for NYC.

White Plains is growing. Between 2005and 2015, 822 multifamily residential hous-ing unitswere constructed. TheU.S. Censusreports the city’s population growing from56,853 in 2010 to 58,035 in 2014, an increase

of 2% in just four years. The city has ap-proved the construction of another 1,941housing units, the bulk of which will be inthe downtown core. These units should becompletedwithin the next two years.

Four major hotel brands have hotels indowntown White Plains including the Ritz

Carlton, Cambria Suites, Crowne Plaza andMarriott Residence Inn. These facilitiesprovide over 800 rooms for business trav-elers and tourists and a fifth hotel, a bou-tique operation, is on the way.

White Plains has an abundance of publicparking. The city has the largest networkof public parking facilities in WestchesterCounty. With eight public parking garagesand 23 surface lots, plus on-street park-ing, the city has over 13,000 public parkingspaces. ParkWhitePlains, the city’s newparking app, makes paying for parkingeasy and convenient, and you get alertedbefore your meter expires so that you canadd time directly through your phone fromwherever you are.

White Plains is a city of neighborhoodsconnected to a thriving downtown packedwith opportunities for dining, shopping,recreation, nightlife and cultural amenities.The city’s proximity toManhattan provideseasy access toworld-class institutions thatcan only be found in a city with millions ofresidents and visitors. The benefit is youcan visit these institutions without havingto pay top dollar for a Manhattan or Brook-lyn apartment and come back to a city thatprovides amore pedestrian scale for living.

While other cities are investing heavilyin catch-up efforts to capture millennials,White Plains is looking to the future. WhitePlains aspires to be a citywheremillennialsand empty nesters, singles and those withfamilies can live in comfort and thrive.

DiscoverWestchester Advertising supplement

Continued from page 10

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NorthEast Community Bank (NECB)was recognized by Independent

Banker July 2015 as being rankedamong the top 100 ICBA membercommunity banks to achieve among thehighest percentage of overall loans tototal assets in the country for 2015 inthe highly competitive commercial realestate lending environment.

Who is NorthEast Community Bank?The bank was founded in 1934 bymy grandfather and great uncle as acommunity bank with a mission tohelp families, neighborhoods, andbusinesses prosper. NECB grew up inNew York City, gaining and maintaininga reputation as experts at lending toowners and developers of multi-family,mixed-use properties, commercial andindustrial businesses and cooperativebuildings.

Maybe you’ve never heard of us. It’snot surprising, even though we’ve been

around for over 80 years. We don’tengage in the typical “brand identity”marketing. We have 11 offices and notone of them looks the same. There isnothing cookie cutter about what we do.The consistency of our brand identity isin our people, our customer service, ourbusiness philosophy.

No outrageous fees.Many banks announce how relationship-focused and partnership-driven theyare. What does it mean, then, when theindustry standard for return depositcheck fees are between $12.00 and someas high at $40.00? We don’t even comeclose to charging within that range. It’snot that we don’t want to make money.Of course we do; but not in that way. Weonly charge 25 cents for a return depositcheck fee. That’s relationship-focused.

We offer Remote Deposit, which allowsyour business to make deposits remotelyusing a check scanner without leavingyour office. It’s really simple. Collectpayments. Scan checks. Submit deposit.Done! Same-day deposits and immediateaccess to funds. And, the check scanneris free. That’s relationship-focused.

Professional and havea core of good.

You can teach someone a skill but canyou teach someone to be ungrumpy?To be understanding? To be respectful?Our people treat customers like familybecause to do so comes naturally tothem. Many of the staff from the 1stAve.& 72nd Street branch commute from theBronx. The day after 9/11 everythingwas shut down, yet the staff walked allthe way from the Bronx to East 72nd toopen the branch so that the communitycould have a sense of normalcy in themidst of anguish and chaos. No banks

in NYC were expected to be open. Thestaff did that on their own.

Community Banks are theheartbeat of America!

Since its founding in 1934, during theGreat Depression, Americans workedtheir way through the tough timesand continue to do so. Shops change,people come and go, politics can makeyou crazy, yet we are all part of theheartbeat of America, individually andcollectively working toward the successof our communities.

NorthEast Community Bank RecognizedAs Top 100 Loan Producers

Kenneth A. MartinekChairman of the Board &Chief Executive Officer

You can always reach us!You won’t hear anautomated telephone directory service unlessit’s after normal banking hours.

If you would like an obligation-free directoryof NECB Officers and Managers and/or freebrochures about our products and services,email us at info@necb.com or write to ourCorporate Headquarters in White Plains:

NorthEast Community BankCorporate HeadquartersAttn: Information325 Hamilton AvenueWhite Plains, NY 10601

Corporate Headquarters: 325 Hamilton Avenue • White Plains, NY 10601

Tel: (914) 684-2500 • Toll-free: (866) 287-7500 • necb.com

DAILY NEWSNYDailyNews.com Sunday, June 12, 2016 13D

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DiscoverWestchester Advertising supplement

Ways to appreciate the arts inWhite PlainsW hite Plains has a pleth-

ora of entertainment,arts and cultural of-

ferings for a mid-sized city. In ad-dition to the many pubs and res-taurants, which feature bands andcomedians from the tri-state area,the city is home to a performingarts center, playgroup theater andArtsWestchester, which in additionto hosting its own visual and per-forming arts events and programs,supports arts groups throughout West-chester County.

The White Plains Performing Arts Cen-ter (WPPAC) is a professional regionaltheater that produces critically acclaimedplays and musicals. The theater has an af-filiated, year-round resident conservatorytheatre program that trains and developsyoung theatrical artists throughmulti-dis-ciplinary study and performances.WPPACalso hosts guest performers who presenta wide variety of entertainment includingconcerts, comedy, dance, family showsand special events. To seewhat’s on-stageat WPPAC go to wppac.com.

The Play Group Theatre (PGT) is a non-profit, educational theatre organizationproviding process-oriented theatre train-ing and diverse performance opportuni-ties to children and teenagers. Throughclasses, school residencies, technical

internships, a full summer program anda varied and continual performance cal-endar, PGT strives to enable students todevelop collaborative and communicationskills, artistry, self-esteem, love of theatreand a dedication to the community as awhole. Learn more about their programsand performances at playgroup.org.

ArtsWestchester is a not-for-profit or-ganization that acts as a complete guideto the arts in Westchester County. Its his-toric landmark building has been a staplein the city for years and is a critical sourceof information and activity for those look-ing for arts and cultural events in thearea. Its website is the perfect resourcefor anyone planning a trip to Westchesterand White Plains who is interested in a vi-sual and/or performing arts event or pro-gram. See artswestchester.org for moreinformation.

Major development projects approved

T he City of White Plains is currentlyundertaking a planning study toexplore redevelopment opportuni-

ties in the downtown White Plains’ transitdistrict, which includes the Metro-Northstation, the Westchester County Bee-LineBus station, a regional bus station and thesurrounding area. The goal is to develop avisionary, yet realistic, strategy for rede-velopment that includes the following.l Re-assessing the White Plains Metro-

North station so that it functions moreefficiently for all users and integrates themyriad of transit services while also creat-ing amore welcoming and dynamic place.l Re-establishing the area immediately

surrounding the station, through the cre-ation of more pedestrian-friendly streets,transit-oriented development (a balancedmix of land uses, including office, residen-tial and retail) and engaging public spaces.l Strengthening the links and connec-

tions between different transit nodes and

the downtown core.l Strategic planning, which will help

identify opportunities that will have an im-mediate impact on specific conditions.

Other major developmentsThe District

707 Housing Units (750,000 squarefeet) and 112,000 sq . f t . of reta i l .l enna rcommerc ia l . com/proper t y/the-district-at-westchester55 Bank Street

Construction of two, 16-story, luxuryresidential towers containing 561 housingunits, 6,345 sq. ft. of retail space and 570parking spaces.

w w w . b l u e g a t e p a r t n e r s . c om /experience/55-bank-streetThe Esplanade

Conversion and reconstruction of an ag-ing senior residence facility into 212 rentalapartment units, 9,000 sq. ft. of medicaloffices and 6,750 sq. ft. of retail space.newyorkyimby.com/2015/12/14-story-212-unit-mixed-use-conversion-proposed-at-95-south-broadway-white-plains.htmlThe Boulevard

Construction of 220,000 sq. ft. of retailspace, 12 housing units and 800 indoor andoutdoor parking spaces.

www.gridproperties.com/projects-boulevard.htmlThe Collection

Construction of 261 housing units, 154hotel rooms, 45,000 sq. ft. of retail spaceand 14,000 sq. ft. of restaurant space.

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Salon Savoir

Full service hair salon and spa.Our talented and highly skilled team

includes top notch hair stylists,colorists, nail technicians, eye browand eye lash specialists, estheticians,

massage therapists, and makeupartists. Let one of our amazing

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and confident to have yourfavorite classic cut re-created.

We offer it all from spa manicuresand pedicures, keratin treatments,perms, relaxers, make-up, hairextensions and formal updosand wedding styles. We also

boast an excellent brow and lashartist in our updated brow and

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Estheticians, and Massage therapist,including massages, facials, waxing,

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