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Discover Data-Driven Possibilities – 2016 World Tour
Living in, Working with and
Loving Data
Dan Sommer
Senior Director, Market Intelligence Lead
Data Everywhere
Data Everything
1878
to
2011:
None.
2012 on:
• IP address
• MAC Address
• userID
• types of devices connected to the app
• unique ID of the bridge
• usage data
• crash incident data
• the names of your rooms
• names of your accessories
• which room each accessory is located
Data Collectable by Domestic Light Bulb
1.3 Gigabytes Per Hour Driven
275m Wearables sold in 2016
Are we ready?
Not really.
65%
Organisations
where managers
would follow their
gut feel over data
if the data
contradicted it.
Survey conducted by Qlik IAD team, Q3 2015
23%
Organizations
that routinely
check the
outcome of
business
decisions.
Survey conducted by Qlik IAD team, Q3 2015
• 55% Lack of confidence in data
• 51% Too little data
• 39% Disagreements with peers
• 36% Lack of clear outcome from choices
Survey conducted by Qlik IAD team, Q3 2015
Top four issues that delay decisions
Know Thyself
Level 1 Level 2 Level 3 Level 4 Level 5
Optimizing
Managed
Defined
Repeatable
Chaotic
Modelling BI Maturity
20133.65
20163.67
2016 data from a survey conducted by Qlik IAD team, Q1 2016, n=259
Beware of Plateauing An example: Mean BI Maturity Score in India
BI Maturity =
Solid Technology
+ Clear Processes
+ PEOPLE
Data Literacy
“Data literacy includes the ability
to read, work with, analyze and
argue with data.”
http://rahul.connectionlab.org/collateral/Data_Literacy_Workshop_Paper.pdf
A DISTRIBUTED MODEL TO BI
LEADS TO A COMPETITIVE EDGE
Nearly two-thirds of respondents believe that
self-service data analysis creates significant
competitive advantage
Half of respondents believe such an
approach can help to reveal valuable
insights
2/3
1/2
Source: Forbes 2016
Nearly two-thirds of respondents believe that self-
service data analysis creates significant competitive
advantage
A DISTRIBUTED MODEL TO BI LEADS TO A COMPETITIVE EDGE
Half of respondents believe such an approach
can help to reveal valuable insights
2/3
1/2
Data Literacy Haves
and Have Nots
Analytic Culture:
Three Defining Attributes
#1 Data first,
rule-of-thumb
second
#2 Doubt and
questions
encouraged
#3 Governance
not dictatorship
But can we really
change our
culture?
Yes.
It’s going to
happen anyway.
Information Activists
Data
Information Activism = New Opportunity
Data Readiness Literacy Culture Activism
1 2 3 4 5
Result: Drive new data-driven possibilities
In Summary: 5 steps to living in, working with and loving data
Thank You