JARDINE ASSOCIATES | 1.800.543.7655

Captains ChairsBY JARDINE

* PersonalizationFRONT: Up to 3 lines. The first line could be in script and up to 30 characters (including spaces). The next 2 lines would be in block lettering up to 30 characters. BACK: On the plaque, we can do up to 5 lines, each up to 30 characters (including spaces).

All 4 Traditional Combinations Available• Shipping cost $40• Personalization available ($15.00 front, $18.00 back)*• Production Lead Time (after all art approvals):Standard: 3–4 weeksRush: 6–9 business days, $30.00 upcharge

10–15 business days, $20.00 upcharge• Assembled and Decorated in the USA• 30-Year Warranty

Made From Eco Friendly, Sustainable Wood (Malaysian Oak) Malaysian Oak or Parawood is a medium density hardwood obtained from the rubber tree. After 20–25 years, when all the latex/rubber has been extracted from the wood, the tree is cut down and a new tree is planted. Therefore it is considered an “envronmentally friendly” or “sustainable” wood. The wood is now used extensively in making indoor furniture.

Sample chair available for $125 cost plus shipping. One chair per store location.

PLAQUE ON BACK

GOLD LASER ETCHED ON BLACK CROWN ONLY

FULL COLOR DECAL ON BLACK CROWN ONLY

BLACK LASER ETCHED ON CHERRY CROWN ONLY

Item # BB300 All Black

Item # BC400 Black with Cherry Arms

Item # CB200 Black with Cherry Crown

Item # CC100 Black with Cherry Arms and Crown

$50 Special for Sample ChairDiscounted from the regular price of $1005% Off

200 Compass Circle North Kingstown RI 02853 1.800.543.7655

to Optimize Sales of Jardine Captains ChairMarketing Actions

Institutional communities are becoming ever more reliant on the Internet for information and insignia purchasing opportunities. When a potential customer types "chair" in the website search box, Jardine Captains Chair should be presented. Feature the Jardine Chair in every category a customer might search: Home Decor, Spirit Shop, Gifts, Graduation, Alumni.

Schedule the Jardine Captains Chair for periodic and timely promotion through Email blasts and advertising in student publications. This will reach all audiences, including Institutional buyers.

Marketing to Students, Parents & Alumni

T H E D A R T M O U T H C O - O P

SE

RV I N G S T U D E N T S & A L U

MN

I

Recognize the Achievement:Grads today and those loyal for years.

CLASSIC ESTATE CHAIR A great addition to any office

or recognition gift.

Visit dartmouthcoop.com for more information and personalization options.

$399

GREATEST SELECTION OF DARTMOUTH MERCHANDISE IN THE WORLD • ALUMNI OWNED & OPERATED • YOUR PURCHASE SUPPORTS DARTMOUTH COLLEGE

SHOP IN THE STORE 21 SOUTH MAIN, HANOVER OR ORDER ONLINE

FIND US ON

Make life easy In-store & on your website by utilizing the exclusive Jardine Digital order form.

Eliminate errors for customers & staff!!

Jardine Captain’s Chair U N I V E R S A L O R D E R F O R M

Store Information

Store Name _____________________________________ Store Number _____________ Contact Name __________________________________________ PO# ____________Phone number _____________________ Email address __________________________

Ship to: p Bookstore p Dropship to below (Address needed)

Customer Name___________________________________________________________Street ___________________________________________________________________City __________________________ State ____________________ Zip _____________Email______________________________________ Phone # ______________________

Order Date: ________________School Name: ______________________________________________________________________________________________________________________

p New Art - Attachedp Reorder - Art on File

Cherry Crown andCherry Arms

p Style #CC100SKU: 20566075

Cherry Crown andBlack Arms

p Style #CB200SKU: 20566076

Black Crown andBlack Arms

Style #BB300p SKU: 20566077 (Laser)p SKU: 20566081 (Decal)

Black Crown andCherry ArmsStyle #BC400

p SKU: 20566082 (Laser)p SKU: 20566083 (Decal)

Line #1 p Script (Recommended) p Block

Line #2 p Script p Block (Recommended)

Line #3 p Script p Block (Recommended)

BACK OF CHAIR

Would you like to add personalization? ($30 per location)

p On the FRONT of either LASERED CROWN belowthe Seal, 3 lines of text with 30 characters each is available.Please fill in text carefully below. SKU: 20566108

p On the BACK of EITHER CROWN on a BRASS PLATE,5 lines of text with 30 characters each is available.Please fill in text carefully below. SKU: 20566568

Which chair combination would you like to order? ($450.00 per chair, please complete a separate form for each chair if ordering more than one)If ordering a chair with a BLACK CROWN, would you like: p Laser engraved with Gold Fill OR p Die cut full Color Decal

DELIVERY FEE

p Standard Delivery; 16-20 Business Days fee $40 to store or customer in 48 contiguous statesRush Processing; p 6-9 Business Days, add $30 to standard shipping fee p 10-15 Business Days, add $20 to standard shipping

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Negotiate for space in alumni publications, digital and printed, so customers think of a personalized gift for returning alumni or graduating seniors or as recognition awards for those who have served the institution well.

When alumni and parents are in your store for athletic events, reunions or other big weekends, place a chair in a feature position and conduct a raffle—require an Email address to win the chair. Raffle players will have visualized how and where they will use the chair. Use the raffle emails to announce the raffle winner and then provide an incentive so even the losers may turn into buyers.

Complete the information needed to allow Jardine to create a store-specific Order Form to be used both by customers and store ordering personnel—Your Costs and Your Retails Exclusively

Click Here: www.JardineCaptainsChair.com to access the exclusive input page and create your custom order form

GETSTARTED!

200 Compass Circle North Kingstown RI 02853 1.800.543.7655

to Optimize Sales of Jardine Captains ChairMarketing Actions

Captains Chair ComparativesStandard

200 Compass Circle North Kingstown RI 02853 1.800.543.7655

VS

Status Private Company Private Company

Manufacturer Imported / Assembled and Decorated in USA Made in Gardner, MA

Wood Used Malaysian Oak / Rubber Tree after latex is extractedPlantation raised / Eco-friendly Domestic Maple

Cost to RetailerChair with Seal

$225 BasePlus Royalty

$317-$340 BasePlus Royalty

$15Free

$19$9 each

Front PersonalizationLine 1

Line 2&3

$18 $22Back Brass Plateup to 5 lines for

recognitionShipping & HandlingFlat Rate / East CoastFlat Rate / West Coast

$40$40

$35$45

Regular Delivery 3-4 weeks 4 to 6 weeks

Rush Service6-9 Bus. Days

10-15 Bus. Days16-20 Bus. Days

$30$20

Not needed

$60$35$15

Crown DecorationLaser Engraved: Black on CherryLaser Engraved: Gold on Black

Color Decal on Black

Laser Engraved: Black on CherryLaser Engraved: Not Available on Black

Silk Screen on Black

Color CombinationsBlack Crown / Black Arms

Black Crown / Cherry ArmsCherry Crown / Cherry ArmsCherry Crown / Black Arms

Black Crown / Black ArmsBlack Crown / Cherry Arms

Cherry Crown / Cherry ArmsCherry Crown / Black Arms

Warranty 30 Year None

Set Up For New Accounts Free $50

FLA Membership Yes Yes

Has Other Chair Styles Not Yet Yes

Pricing & Gross MarginGiven the Base Price of each chair,

here is what margin you can expect at various retail price points

Retail Price $350

$400$450$500$550$600

GM % 36%44%50%55%59%63%

GM $ $125$175$225$275$325$375

GM % 6%18%27%34%40%45%

GM $ $20$70$120$170$220$270

Comparison with Standard: Your reps have a detailed comparison between the Jardine & Standard chairs which clearly shows the advantages of the new chair in every dimension.

Current Selling Sheet: We will reproduce this sell sheet for you to distribute to potential customers.

PLAQUE ON BACK

JARDINE ASSOCIATES | 1.800.543.7655 | Wholesale Pricing, Royalties Extra

Captains ChairBY JARDINE

* Personalization FRONT: Up to 3 lines. The first line could be in script and up to 30 characters (including spaces). The next 2 lines would be in block lettering up to 30 characters. BACK: On the plaque, we can do up to 5 lines, each up to 30 characters (including spaces).

Rush Shipping Available Additional Cost: 6–9 business days $30.00, 10–15 business days $20.00

052219

All 4 Traditional Combinations Available• $225.00 (plus shipping cost $40)• Personalization Available ($15.00 front, $18.00 back)*• Lead time: 3–4 Weeks from All Art Approvals• Assembled and Decorated in the USA • 30-Year Warranty

Made From Eco Friendly, Sustainable Wood (Malaysian Oak) Malaysian Oak or Parawood is a medium density hardwood obtained from the rubber tree. After 20–25 years, when all the latex/rubber has been extracted from the wood, the tree is cut down and a new tree is planted. Therefore it is considered an “envronmentally friendly” or “sustainable” wood. The wood is now used extensively in making indoor furniture.

GOLD LASER ETCHED ON BLACK CROWN ONLY

FULL COLOR DECAL ON BLACK CROWN ONLY

BLACK LASER ETCHED ON CHERRY CROWN ONLY

Item # BB300 All Black

Item # BC400 Black with Cherry Arms

Item # CB200 Black with Cherry Crown

Item # CC100 Black with Cherry Arms and Crown

Sample chair available for $125 cost plus shipping. One chair per store location.

Put a Sample Chair in your store for your sales staff and customers to see and touch

the quality and value

Discuss Comparative & Competitive data with your Jardine Rep

Many chairs are purchased by departments or by alumni groups to honor retirees or officers—the Jardine Sell Sheet should be distributed to departmental decision makers and to Alumni offices promoting the lower cost, warrantied, eco-friendly Jardine chair about a month before usual purchase dates.

Marketing to Institutional BuyersA number of institutions purchase chairs through a Purchasing Department, where a chair-to-chair comparison taken to the buyer's office may be useful.

Wine & Cheese in the store after hours may be a good way to attract departmental /college decision makers to evaluate the chair options along with other gift possibilities.

Jardine Gold Engraving

Standard Silk Screen

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Captains Chair ComparativesStandard

200 Compass Circle North Kingstown RI 02853 1.800.543.7655

VS

StatusPrivate Company

Private Company

Manufacturer Imported / Assembled and Decorated in USAMade in Gardner, MA

Wood UsedMalaysian Oak / Rubber Tree after latex is extracted

Plantation raised / Eco-friendly

Domestic Maple

Cost to RetailerChair with Seal

$225 BasePlus Royalty

$317-$340 BasePlus Royalty

$15Free

$19$9 each

Front PersonalizationLine 1

Line 2&3$18

$22

Back Brass Plateup to 5 lines for

recognition

Shipping & HandlingFlat Rate / East Coast

Flat Rate / West Coast

$40$40

$35$45

Regular Delivery3-4 weeks

4 to 6 weeks

Rush Service6-9 Bus. Days

10-15 Bus. Days16-20 Bus. Days

$30$20

Not needed

$60$35$15

Crown DecorationLaser Engraved: Black on Cherry

Laser Engraved: Gold on BlackColor Decal on Black

Laser Engraved: Black on Cherry

Laser Engraved: Not Available on Black

Silk Screen on Black

Color Combinations

Black Crown / Black Arms

Black Crown / Cherry Arms

Cherry Crown / Cherry Arms

Cherry Crown / Black Arms

Black Crown / Black Arms

Black Crown / Cherry Arms

Cherry Crown / Cherry Arms

Cherry Crown / Black Arms

Warranty30 Year

None

Set Up For New AccountsFree

$50

FLA MembershipYes

Yes

Has Other Chair StylesNot Yet

Yes

Pricing & Gross MarginGiven the Base Price of each chair,

here is what margin you can expect at

various retail price points

Retail Price$350$400$450$500$550$600

GM % 36%44%50%55%59%63%

GM $ $125$175$225$275$325$375

GM %

6%18%27%34%40%45%

GM $ $20$70$120$170$220$270

JARDINE ASSOCIATES | 1.800.543.7655

Brass PlateFor Recognition(On back of crown)

Extra Crown OptionPurchase a black crown

with gold laser seal or Full color decal Add: $30.00

Your School Seal here(Laser engraved)

PersonalizationExample

Display Sign

Sample Chair DeliveredFully Assembled

$125.00 plus shipping (No Royalty)

Selling More Chairs Starts With...

Sample Chair Program

Let Your Customers Touch & Feel The QualityShow Your Customers Different Chair Choices With A Descriptive SignShow Your Customers How They Can Make The Jardine Chair Personal

Display Nationwide Best Seller!

MarketingSupport

5% Off $50 Special for Sample ChairDiscounted from the regular price of $100