disclaimer - todayir · dumex to increase share in mbs and expand sales of high-end product ultra...
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Disclaimer
This document is prepared by Yashili International Holdings Ltd (the “Company”) for corporate communications and general reference only. The document does not constitute an offer to sell or subscribe for any securities of the Company in any jurisdiction or serve as the basis of related investment decisions. All information included herein should not be used or relied on before obtaining professional advice. This document is a brief overview of the Company and does not constitute a complete description of the Company and its business activities, current and historical operating results or future operating prospects. Any information contained herein is provided without any express or implied representation or warranty. The Company disclaims any liability for any loss or damages howsoever arising from the use of this document or reliance upon any financial or other information in this document.
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Financial Summary
RMB million 1H 2015 1H 2016 VS 1H 2015
Revenue 1,464.8 1,146.5 -21.7%
Gross profit 721.8 580.5 -19.6%
Gross profit margin 49.3% 50.6% 1.4%
EBITDA 100.9 4.5 -95.5%
EBITDA margin 6.9% 0.4% -6.5%
Profit attributable to equity holders of the Company
109.3 15.1 -86.2%
Net profit margin 7.5% 1.3% -6.1%
Basic earnings per share (RMB cents)
2.4 0.3 -87.5%
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Sales Revenue Breakdown
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Yashily infant formula • Revenue amounted to RMB486.0 million, down by 37.2% year-on-year and 28.4% period-
on-period • Percentage of total revenue down by 10.5 percentage points from the same period last
year
Arla infant formula • Revenue amounted to RMB67.7 million, up by 219.3% year-on-year and 79.0% period-
on-period • Percentage of total revenue up by 4.5 percentage points from the same period last year
Scient infant formula • Revenue amounted to RMB59.2 million, down by 46.9% year-on-year and up by 31.1%
period-on-period • Percentage of total revenue down by 2.5 percentage points from the same period last
year
Oushi Mengniu infant formula • Revenue amounted to RMB162.7 million, up by 5.2% year-on-year and down by 3.5%
period-on-period • Percentage of total revenue up by 3.6 percentage points from the same period last year
Nutrition food products and others • Revenue amounted to RMB321.3 million, down by 20.3% year-on-year and 12.4% period-
on-period • Percentage of total revenue up by 0.5 percentage point from the same period last year
Dumex infant formula • Revenue amounted to RMB49.6 million, which was added to Yashili Group since June 2016
52.9%
1.4% 7.6%
10.6%
0.0%
27.5%
1H 2015
RMB1,464.8million
1H 2016
43%
6% 5%
14%
4%
28%
Yashili infant formula Arla infant formula Scient infant formula Oushi Mengniu infant formula Dumex infant formula Nutrition food products and others
RMB1,146.5million
(RMB million) (RMB million) (RMB million)
Sales, Administrative Expenses and Income Tax Expenses
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14.1
-27.7
11.4%
-218.1% -250.0%
-200.0%
-150.0%
-100.0%
-50.0%
0.0%
50.0%
-40
-30
-20
-10
0
10
20
1H 2015 1H 2016
Income Tax
Effective Income Tax Rate
Sales and Distribution Expenses Administrative Expenses Income Tax Expenses
628.8
493.4 42.9%
43.0%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
0
100
200
300
400
500
600
700
1H 2015 1H 2016
Sales and Distribition Expenses
Marketing Expenses Rate
84.6
159.9
5.8%
13.9%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
0
100
200
300
400
500
600
700
1H 2015 1H 2016
Administrative Expenses
Management Fees Rate
Operation Efficiency Indicators
(1) Inventory balances at year end divided by cost of sales for the year and multiplied by 180 days. (2) Balances of trade and bills receivables at year end divided by turnover for the year and multiplied by 180 days. (3) Balances of trade and bills payables at year end divided by cost of sales for the year and multiplied by 180 days.
171
239
1H 2015 1H 2016
8
25
1H 2015 1H 2016
50
123
1H 2015 1H 2016
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Inventory turnover days (1) Trade receivable turnover days (2) Trade payable turnover days (3)
Cash Flow and Capital Expenditure
14.9
-107.5 (120.0)
(100.0)
(80.0)
(60.0)
(40.0)
(20.0)
0.0
20.0
40.0
1H 2015 1H 2016
RMB: million
207.4
48.7
-
50.0
100.0
150.0
200.0
250.0
1H 2015 1H 2016
RMB: million
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Note: Not including equity investment
Net operating cash flow Capital expenditure
Challenges, Opportunities and Strategies
Challenges Opportunities
The Administrative Measures for Registration of Recipes of Infant Formula Powder Products (the “Recipe Registration Requirement”) will be duly implemented on 1 October 2016, which will have significant impact on the industry. In principle, the Recipe Registration Requirement provides that each enterprise shall have no more than 3 product series (9 product recipes).
In 2016, the “nationwide two-child” policy has been officially implemented. The National Health and Family Planning Commission of the PRC preliminarily estimated that against this backdrop, the number of newborn babies would reach 17.5 million to 21.0 million each year during the 13th Five-Year-Plan Period. This has created a favorable condition for stable market demand for infant formula milk powder.
Brand Upgrade
Product Structure Optimization
Channels Transformation
Resources Consolidation
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1H
2016
2H
2016 • Make continuous efforts to
build up image as “New Domestic Products”
• Original products manufactured in NZ make greater contribution, targeted at specific distribution channels
New Domestic Products, New Vitality
“Immunity” Utmost pureness,
totally organic, the only ultra high-end
Domestically manufactured,
organic and high-end
Original products manufactured in NZ launched in foreign and domestic markets with multi-dimensional promotion
• Re-shape Dumex brand • Enhance promotion on
“Immunity” • Expand on high-end
“Diamor”
Brand Upgrade Strategies
• Extend growth in the first half and increase share in high-end organic market
Brand recognition rapidly built up leveraging on celebrities and resources
• Greatly promote “Rui Bu En” and build up organic product lines
Multi-Brands, New
Breakthroughs
• Channel Cooperation: Achieve rapid growth of Mengniu’s adult powder by leveraging on Yashili’s channels
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“Re-shape Yashily and accelerate Arla brand building”
“Stabilize Yashily, develop Dumex and organic Oushi, and expand Arla’s contribution”
Products Deployment and Structure Optimization
Core market
First- and second-tier cities
Eastern coastal region Central China region
Clear brand positioning and complete product portfolio Price differentiation and full price ranges Different claims to cater for different maternal needs
Third- and fourth-tier market: Penetration into Central region Yashily to leverage on new original products with continuous
channel transformation Oushi Mengniu to promote “Rui Bu En” for organic high-end growth Capture the market opportunities for adult powder First- and second-tier market: Focus on Eastern region Arla to extend growth and expand the share of the organic market Dumex to increase share in MBS and expand sales of high-end
product
Ultra high-end
Mid and low-end
400+
100+
Pure and organic
Global milk sourcing
Originally packaged and
imported
Innovative immunity
Third- and fourth-tier cities
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Differentiated market and precise deployment
1H
Acceleration of Channel Transformation — MBS
2H
Establish the Project Department dedicated to directly-managed MBS, launch universal marketing and explore new market
Introduce Partnership Program to deepen cooperation with MBS, and unleash potential of the teams by encouraging their own career with directly managed MBS
Emphasis on enhancing sales turnover and sales per point of distribution.
Focused on MBS expansion, and established the KMBS team that focused on domestic large and medium-sized MBS chains and mainly promoted original products imported from New Zealand
New account information reported by the KMBS team involved hundreds of MBS chain systems covering thousands of stores
Focus on Yashily
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Acceleration of Channel Transformation — EC
Completed transformation from a single sales platform into a multi-dimensional business platform Emphasized cooperation with three major customers, namely Tmall, Suning and JD.com, with year-on-year growth of 65% for JD.com’s “618” sales
Fostered social media vertical business and effectively attracted new customers via campaigns such as trial use of products invited by posts
Enhance the depth of cooperation with Tmall, Suning and JD.com Explore projects such as Village Taobao and downward channel penetration and build a new, sound model for cross-border e-commerce
Actively prepare for e-commerce campaigns and strive to be a leading domestic brand
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1H
2H
Major Customers’ Synergy
Resources Integration — Production Capacity Planning and Utilization
Yashili New Zealand Factory • First overseas infant formula factory
established by PRC company
Mengniu Helin Factory
• Top domestic model factory close to milk sources
Dumex Shanghai Factory
• Dumex’s production base with Danone’s global standards
Yashili Shanxi Factory
Yashili Chaozhou Factory
Longjiang Factory (Closed)
Guangzhou Factory (Closed) Proactively foster global synergy with
Danone to further enhance production capacity utilization
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Resources Integration — Supply Chain System Optimization
Realize the uniform vertical reporting mechanism for all factories
Scientifically rationalize production and reasonably match capacity with
products in demand in accordance with equipment capacity and packaging line
configurations, so as to increase utilization of equipment and production capacity,
save costs and also satisfy specific products’ mass production requirement
Establish the “Planning and Logistics Management Center”, which organizes
production plans, storage and order services for all factories
Establish the “Procurement Management Center”, which is responsible for the
consolidation of the Group’s procurement business and procurement
management with a view to realizing centralized procurement and reducing
procurement costs
Consolidate quality management resources of each company, including drawing
upon the extensive experience on quality management of Dumex which previously
was under Danone Group and the quality management rationale of Mengniu
Group; unify various standards within the Group, including raw material standards
and supplier audit standards, etc.
Production
Procurement
Quality Control
Planning , Storage and
Transportation
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Combining Global
Resources
The Group will continue to leverage on strong support and more advanced platforms rendered by COFCO, Mengniu
Group, Danone Group and Arla, so as to sufficiently create synergetic effect and achieve support and cooperation
among different parties in respect of branding, resources, management and technology to the largest extent, for
example, by leveraging on its strong bargaining power to save purchase costs, by exploring cooperation in production
to further improve capacity utilization, etc. The Group is devoted to building up an entire value chain for the dairy
industry covering production capacity synergies, complementary advantages and resources sharing.
More
Opportunities
Leading Research and
Development Results
Global Top Class Raw
Materials
Bargaining Power
in Purchase
Extensive Quality
Control Experience
New Domestic
Products Great Potential
Resources Integration — External Synergy
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