dirt on design / greg houston & merika ramundo
DESCRIPTION
L'Association des bibliothécaires du Québec - Quebec Library Association 2014: Bibliothèques et design / Libraries by Design Trials, tribulations, and triumphs. Every marketing campaign has them. Communications Officer Merika Ramundo and Digitization and New Media Administrator Greg Houston briefly recount their "learning moments" around creating and designing McGill Library's 2013 "Everything You Need" marketing campaign. Attendees will walk away with practical tips and strategies on how to improve/freshen up marketing materials without spending a fortune.TRANSCRIPT
Greg Houston, Digitization and New Media AdministratorMerika Ramundo, Communications Officer
[email protected]@mcgill.ca
The
on Design:
Tips and Tricks for creating promotional items at your library
Eat chocolate
Assemble the troops
Prepare your kit
Strategize! Plan!
Getting started
Why are you doing this?
Who is your audience?
What is your message?
How will the campaign be used?
Timing is everything!
Strategize! Plan!
Inspiration
At the heart of it all…
Inspiration from the outside in…
Idea Ping-Pong
Sketch to mockup
Rough mockups
Initial Sketches
Mockups
Visual guide for Library services.
GoogleWikipedia McGill Library
Research Accuracy Scale
Library – 1 Backpack - 0
Promotional Campaigns
2010 - 2011
2011 - 2012
2012 - 2013
2013 - 2014
Trials & Tribulations
Budget, Approvals, Outsourcing
McGill Library book bag re-design concept, 2012 Smoke-Free Terrace Campaign tentcard, May 2014
Collaborative Design, Translation & Last Minute Changes
Rights & Appropriation - Subway Map Concept (2011-12)
“If everyone in town comes to my plant and takes a free sample of what I make, I’ll go bankrupt. But if everyone in the world takes a free sample of one of my ideas (or at least one of my good ones), we’ll all get richer….Ideas can’t be stolen, because ideas don’t get smaller when they’re shared, they get bigger.”
http://ideas.ted.com/2014/02/03/the-big-mistake-we-all-make-about-ideas/
Photography
Typography
Colour
Vectors
Motion
Tips & tricks!
Photography
digital.library.mcgill.ca
Stock vs. Unique imagery
Quebec standard products : maple syrup and maple sugar.mcgill.worldcat.org/oclc/732289096
Courtesy: istockphoto.com
On-site photography
Photos courtesy of Klaus Fiedler.
Photo courtesy of Klaus Fiedler.
Studio photography
www.mcgill.ca/libraryBook of Hours, Use of Sarum, Flemish or English, c.1450.
Colour balancing: eyedropper tool & Xrite colourchecking chart
Studio photography
Judy, a glove puppetdigital.library.mcgill.ca/puppets
Puss in boots, the cover.digital.library.mcgill.ca/stories
Library banner.
Details
Old McGill 1916yearbooks.mcgill.ca
Details
Bookmarksyearbooks.mcgill.cadigital.library.mcgill.ca/warposters
Christmas cardThe illustrated London news.mcgill.worldcat.org/oclc/1752679
Typography
Typography
fontshop.com/glossary/
behance.net/Gallery/Periodic-Table-of-Typefaces/193759
www.joustmultimedia.com/blog/post/the-art-of-combining-fonts
So many choices!
Squash & stretch
Type families
Web and Print
All CAPS
Typography
turnarounddesign.com/what-does-typography-say-about-your-brand/
http://www.fionarobertsongraphics.co.uk/www.urbanfonts.com
Colours
Commercial illustration for the Canadian Pacific Railway by Peter Ewart
Swatches
Schemes
Pure vs. Rich Blacks
Colours
Kuler.adobe.com
Rich Black 50% Cyan, 50% Magenta, 25% Yellow, 100% Black
Pure Black 100% Black
http://help.adobe.com
Vectors
Fill objects
Pen Tool
Smart objects
Objects
Character animation
Motion tracking
Hand drawn style
Kinetic type/icons
Motion
Videos have been removedfor slideshare
Websites that inspireMerika50 Best Design-Themed Pinterest Boards: http://www.creativebloq.com/inspiration/pinterest-boards-812533Library infographic on Pinterest: http://www.pinterest.com/yeoldefort/library-infographics/Fast Company: http://www.fastcompany.comPSFK: http://www.psfk.com/John Cotton Dana Awards: http://www.ebscohost.com/academic/john-cotton-danaI Love Charts Tumblr: http://ilovecharts.tumblr.com/TedTalks Design: http://www.ted.com/topics/designTedTalks Marketing: http://www.ted.com/topics/marketingNYPL: http://www.nypl.org/Comic Sans Criminal: http://www.comicsanscriminal.com/ Books that inspireMerikaSteal Like An Artist by Justin Kleon: http://austinkleon.com/steal/Big Book of Graphic Design: http://www.goodreads.com/book/show/324969.The_Big_Book_of_Graphic_Design Blogs that inspireMerikaMitch Joel’s blog “Six Pixels of Separation”: http://www.twistimage.com/blog/Seth Godin’s blog: http://sethgodin.typepad.com/
Marketing & Design ResourcesPresentationsPrezi (presentation tool): http://prezi.com/
The Dirt on Design “Crib Sheet”
The Dirt on Design “Crib Sheet”
TypographyCreate your own info graphics! http://www.easel.ly/Kinetic typography motion graphics: http://www.creativebloq.com/typography/examples-kinetic-typography-11121304 FontsMy Font: http://www.myfonts.com/WhatTheFont/dafont: http://www.dafont.com/Typography app! http://notegraphy.com/ Free or almost free icons for signage http://www.flaticon.com/ http://thenounproject.com/https://www.iconfinder.com/ Photographic rights & permissions (waivers) – links to samples & guidelines: http://www.sfu.ca/clf/styleguide/photography.htmlhttp://www.sfu.ca/starrynights//Resources/ConsentToUsePersonalInformation-2013ADULT.pdfhttps://uwaterloo.ca/brand-guidelines/visual-identity/photography ContentPublic Domain/Creative CommonsCreative Commons Flickr: https://www.flickr.com/creativecommons/Getty Publications Virtual Library: http://www.getty.edu/publications/virtuallibrary/index.htmlThe Public Domain Review: http://publicdomainreview.org/Bodleian Library/Vatican digitized manuscripts: http://bav.bodleian.ox.ac.uk/