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Schlumberger’s recent experience in encouraging innovation in R&E Michael Oristaglio Director Special Projects

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Page 1: Director Special Projects - Stanford Universitygcep.stanford.edu/pdfs/euUW1_mhN4MWAu1LVeCDSw/4_11_oristag… · support special projects • Funds are distributed informally • Typical

Schlumberger’s recent experience in encouraging innovation in R&EMichael OristaglioDirector Special Projects

Page 2: Director Special Projects - Stanford Universitygcep.stanford.edu/pdfs/euUW1_mhN4MWAu1LVeCDSw/4_11_oristag… · support special projects • Funds are distributed informally • Typical

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GCEP BREAKTHROUGH WORKSHOP ● 11 NOV 2005

What is Schlumberger?

• Two business segments- Oilfield Services- WesternGeco (seismic exploration) (70%)

• 50 000 people in 100 countries• 2004 revenue: $ 11.4B

Schlumberger is the world’s leading oilfield services company, supplying technology, project management, and information solutions that optimize performance in the oil and gas industry

Page 3: Director Special Projects - Stanford Universitygcep.stanford.edu/pdfs/euUW1_mhN4MWAu1LVeCDSw/4_11_oristag… · support special projects • Funds are distributed informally • Typical

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GCEP BREAKTHROUGH WORKSHOP ● 11 NOV 2005

Schlumberger employs more than 50,000 people of over 140 nationalities and works in approximately 100 countries.

The company provides technologies from seismic exploration and formation evaluation through directional drilling, well cementation, stimulation, completion, and productivity to consulting, software, information management, and information technology services that support core oil industry operational processes.

An international, multi-national technology company

Page 4: Director Special Projects - Stanford Universitygcep.stanford.edu/pdfs/euUW1_mhN4MWAu1LVeCDSw/4_11_oristag… · support special projects • Funds are distributed informally • Typical

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GCEP BREAKTHROUGH WORKSHOP ● 11 NOV 2005

Schlumberger and innovation

• Long history of innovation going back to 1920’s- Company believes that innovation is done best within the normal product

development process, but is implementing new initiatives to encourage breakthroughs, because of…

• Larger, more diverse business than before- Technology and business drivers are very different in different business segments

• Seismic• Drilling & Measurements• Wireline• Well completions and Well Services• Information Solutions, Data and Consulting Services, Integrated Project Management

• Larger, more diverse R&E organization

Page 5: Director Special Projects - Stanford Universitygcep.stanford.edu/pdfs/euUW1_mhN4MWAu1LVeCDSw/4_11_oristag… · support special projects • Funds are distributed informally • Typical

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GCEP BREAKTHROUGH WORKSHOP ● 11 NOV 2005

Research is part of a much larger r&E organization

Schlumberger Research

• Two large centers- Ridgefield / Boston: 150- Cambridge (UK): 120

• Three “satellite” centers- Moscow: 25 - Stavanger (Norway): 25- Dhahran (Saudi Arabia): 10

• Staff: 330

• Budget (2004): $70M (approx.)

Schlumberger Technology Centers

• Six major sites (200+)- Sugar Land, Houston, Rosharon - Paris, Oslo, Calgary

• A dozen(+) other sites- Gatwick, Abingdon, Stonehouse- Princeton, Edmonton, Calgary,…- Beijing, Fuchinobe, Moscow,…

• Staff: 2500 • Budget (2004): $400M (approx.)

Page 6: Director Special Projects - Stanford Universitygcep.stanford.edu/pdfs/euUW1_mhN4MWAu1LVeCDSw/4_11_oristag… · support special projects • Funds are distributed informally • Typical

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GCEP BREAKTHROUGH WORKSHOP ● 11 NOV 2005

Product Lifecycle Management Process (PLMP)

Funded

Checkpoint

Concept DevelopmentFeasibility

...

Close-out

ProjectStart

ConceptClosure

FeasibilityClosure Commercialization Project

Closed

Phase

Obsolescence

Commercial Support

Legend :

Sustaining

Project

Page 7: Director Special Projects - Stanford Universitygcep.stanford.edu/pdfs/euUW1_mhN4MWAu1LVeCDSw/4_11_oristag… · support special projects • Funds are distributed informally • Typical

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GCEP BREAKTHROUGH WORKSHOP ● 11 NOV 2005

Two-track approach to encouraging innovation

Technology Center Innovation Funds

• An “innovation manager” at each center controls a small pool of funds (~$1M) to support special projects

• Funds are distributed informally

• Typical grant is $50k

• Informal yearly review by SLB fellows

• Started 3 years ago- Several successes adapting “ready-made”

technologies for new uses in oil business

Research Breakthrough Projects

• A central budget (~$5M) was set up to fund unusual projects: high risk or no natural business sponsor

• Funds are distributed by proposals

• Typical grant is $150k/yr for 2 years

• Yearly review by peers and managers

• Started last year- About 20 new projects underway

Page 8: Director Special Projects - Stanford Universitygcep.stanford.edu/pdfs/euUW1_mhN4MWAu1LVeCDSw/4_11_oristag… · support special projects • Funds are distributed informally • Typical

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GCEP BREAKTHROUGH WORKSHOP ● 11 NOV 2005

Future of Research Workshop

• Scientists and management met last fall to discuss the future of research.

• More than 130 posters describing proposals for new projects and new ways of managing research were on display in Ridgefield and Cambridge (UK) during the three-day workshop.

Page 9: Director Special Projects - Stanford Universitygcep.stanford.edu/pdfs/euUW1_mhN4MWAu1LVeCDSw/4_11_oristag… · support special projects • Funds are distributed informally • Typical

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GCEP BREAKTHROUGH WORKSHOP ● 11 NOV 2005

Projects selected based on proposals from scientists

• After the workshop, teams of scientists submitted 55 proposals for new projects expanding on ideas presented at the workshop.

• A committee of scientists from the five research centers reviewed the proposals and selected 20 new ideas for funding based on - Intrinsic quality of the proposed science (“fun factor in the idea”)- Potential to make a large difference in the energy business- Strength of outside collaboration- Interdisciplinary nature or potential to cut across current business segments

• Each project receives 2 years’ funding with option to renew for an additional 2 years

Page 10: Director Special Projects - Stanford Universitygcep.stanford.edu/pdfs/euUW1_mhN4MWAu1LVeCDSw/4_11_oristag… · support special projects • Funds are distributed informally • Typical

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GCEP BREAKTHROUGH WORKSHOP ● 11 NOV 2005

Expand outside collaborations

• Projects will involve collaborations with about 20 universities.• Much of the research will be carried by post-doctoral research

associates working at Schlumberger under a two-year fellowship.• Fifteen post-docs will start in 2005.

Page 11: Director Special Projects - Stanford Universitygcep.stanford.edu/pdfs/euUW1_mhN4MWAu1LVeCDSw/4_11_oristag… · support special projects • Funds are distributed informally • Typical

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GCEP BREAKTHROUGH WORKSHOP ● 11 NOV 2005

MicrosensorsMaterial scienceSoft matter physicsMicrofluidicsBiotechnologyNanotechnologyRadar and wireless networksDistributed sensors Complex systemsMassively parallel computationEnvironmental managementRisk analysisGeographic Information Systems. . .

Seismics (elastic waves) GeologyMicrowaves (GHz)OpticsChemistryFluid flow (in porous media)Magnetic resonanceComputational physicsInverse theory (linear)Software EngineeringTelecommunicationsIT and networkingData managementVisualization

Electrical and EM (DC to kHz)Nuclear physics (low energy)AcousticsRock physicsMechanical engineeringElectrical engineering

Future Needs(2000++)

Added Last 30 Years(1970 to 2000)

Early Years(1920 to 1970)

Disciplines needed in oilfield services research

Page 12: Director Special Projects - Stanford Universitygcep.stanford.edu/pdfs/euUW1_mhN4MWAu1LVeCDSw/4_11_oristag… · support special projects • Funds are distributed informally • Typical

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GCEP BREAKTHROUGH WORKSHOP ● 11 NOV 2005

Theme and plans

• Innovation is highly individual and increasingly interdisciplinary- Requires resources, time, and flexibility (and patience)

• Will experiment with merging parts of the research and engineering innovation processes starting in 2007- Joint innovation workshop involving both research and technology centers

• Will also experiment in 2006 with “institute-style” workshops- Long sessions lasting 1 to 2 months devoted to special topics- Small number (~12) of internal participants from throughout the organization

(research, engineering, field, finance, marketing)- A few outside participants- Mixture of education, brainstorming and problem solving