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Direct Marketing & Interactive Marketing

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Page 1: Direct marketing & interactive marketing

Direct Marketing

& Interactive Marketing

Page 2: Direct marketing & interactive marketing

2

Page 3: Direct marketing & interactive marketing

Types Of Direct Marketing

Direct MailFace to Face

SellingCatalog MarketingTelemarketingKiosksWebsitesMobile Devices 3

http://en.wikipedia.org/wiki/File:Internet_kiosk.jpg
Page 4: Direct marketing & interactive marketing

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Page 5: Direct marketing & interactive marketing

5

Page 6: Direct marketing & interactive marketing

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Page 7: Direct marketing & interactive marketing

Interactive Marketing

Placing Ads & Promotions Online- websites

E-mail

Mobile Marketing

Word of Mouth

Sales Force 7

Page 8: Direct marketing & interactive marketing

Word of Mouth

Buzz Marketing

Viral Marketing

8

Page 9: Direct marketing & interactive marketing

Continue

Opinion Leaders - Clique members

Blogs

9

Page 10: Direct marketing & interactive marketing

Designing Sales Force

10

Page 11: Direct marketing & interactive marketing

Managing the Sales Force

Recruiting & Selecting Representatives

Training & supervising Sales Representatives

Sales Representative ProductivityMotivating Sales RepresentativeEvaluating Sales Representatives

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Page 12: Direct marketing & interactive marketing

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http://www.google.co.in/imgres?imgurl=http://uenathi.org/techie/images/stories/sreer%252005ece013/Thank-you-2.jpg&imgrefurl=http://uenathi.org/techie/index.php%3Fstart%3D290&h=267&w=290&sz=11&tbnid=buJuHfCSUKShyM:&tbnh=106&tbnw=115&prev=/images%3Fq%3DThank%2Byou&zoom=1&q=Thank+you&hl=en&usg=__IOS5si8-74av8E-EsTkDhk2Kmyc=&sa=X&ei=Cr-ITe7YKsL3rQean-zFDg&ved=0CC0Q9QEwAg

Interactive Landing Pagesassets.ioninteractive.com/.../ion_MarketingApps_forLandingPages.pdf · work better. Landing pages are the new direct marketing, and every-one…is a direct

Interactive Marketing Hub

Interactive marketing · Interactive marketing 2 Interactive Marketing refers to the evolving trend in marketing hereby marketing has moved from a transaction-based effort to a conversation

Interactive Marketing Strategies

IMC ELEMENTS IMC Tools Advertising Direct Marketing Interactive/ Internet Marketing Sales Promotion Publicity/Public Relations Personal Selling 1

Direct & Interactive marketing - Otto case study " Develop a growth plan

Direct, Interactive & Digital Marketing Planning

Chapter 23: Direct, Interactive and Viral Marketing

Direct Marketing. 15-2 What is Direct Marketing?

Interactive Marketing 2010

US interactive marketing forecast 2009 to 2014 for interactive marketing professionals

Domino's Direct/Interactive Marketing Proposal Presentation (May 2015)

Interactive Marketing 2009

Direct Marketing & Interactive Media

WHO GCM/NCD Working Group on how to realise governments’ … · DVD/CD-ROM, direct marketing, product placement, interactive games, outdoor marketing, mobile and SMS marketing Covers

Sales promotion, direct marketing, interactive marketing and words of mouth marketing

Interactive Dm - Direct mail

Campaign Management - IVR / sms / email · Marketing Campaign Automation Management Setup of Interactive Marketing Campaigns, Customer Care, Direct Email Marketing, Customer Satisfaction

DIRECT AND INTERACTIVE MKTG

Interactive Marketing

Guiding Consumer-Centric Marketing Interactive FINAL.pdf · FlarePath, LLC is a direct marketing consulting firm specializing in Customer acquisition, loyalty and multi-channel marketing

Legal aspects of digital and interactive marketing · 1. digital marketing = ? 2. interactive marketing = ? “Interactive marketing is the ability to address the customer, remember

Mobile Marketing Association...• Interactive Advertising Bureau (IAB) • Direct Marketing Association (DMA) • BVDW Section Mobile • Internet Advertising Bureau (UK) ... CAGR

CREATIVE INDUSTRIES WORKFORCE SKILLS … · CREATIVE INDUSTRIES WORKFORCE SKILLS QUALIFICATIONS – MEDIA & COMMUNICATIONS | COMPETENCY MAP . ... Direct & Interactive Marketing Digital

Direct Marketing CRM and Interactive Marketing[1]

An Integrated IMC Data Framework DMEF Direct/Interactive Marketing Research Summit: October 13-14, 2012 Las Vegas, NV James Peltier Professor of Marketing

Running head: DIRECT/INTERACTIVE MARKETING PLAN FOR …€¦ · DIRECT/INTERACTIVE MARKETING PLAN FOR DOMINO’S 2 Direct/Interactive Marketing Plan for Domino's Pizza Increasing

Interactive marketing fundraising

Chapter 23: Direct, Interactive and Viral Marketing

Interactive Marketing Solution

Do you remember where we have been?. Contemporary IMC Approach Point of Purchase Publicity Interactive Marketing Public Relations Direct Marketing Special

Viral & Interactive Marketing

MARKETING MANAGEMENT Chapter Questions · Web sites Email marketing Mobile devices Interactive TV. 19-5 Public Issues in Direct Marketing Irritation Unfairness Deception/fraud Invasion

Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling Marketing Management, 13 th ed 19

Chapter 19 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth and Personal Selling