who gcm/ncd working group on how to realise governments’ … · dvd/cd-rom, direct marketing,...
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WHO GCM/NCD Working Group on how to realise governments’ commitments to engage with the private sector for the prevention and control of NCDs
Rocco Renaldi, Geneva, 17 June 2015
WFA fully supports WHO Recommendations
http://whqlibdoc.who.int/publications/2010/9789241500210_eng.pdf
Voluntary commitments; a good starting point
2014 End of 2016
Extends scope to cover more media
TV, print, Internet and company-owned websites
TV, radio, print, cinema, online (including company-owned websites), DVD/CD-ROM, direct marketing, product placement, interactive games, outdoor marketing, mobile and SMS marketing
Covers marketing techniques
Did not cover marketing techniques
Covers use of licensed characters, celebrities, movie tie-ins that appeal primarily to children under 12
Promoting common nutrition criteria
Company-specific Aspiration to establish common nutrition criteria in other countries and regions around the world
Belgian Pledge,
2012, 34 members
Brazil – Public
Commitment on Food Advertising to Children, 2009, 24
members
EU
Pledge, 2007, 21 members
Russia - Pledge on
Limitation of Advertising to Children, 2010, 7 members
India Pledge, 2011,
8 members
GCC Food and
Beverage Pledge on Responsible Marketing and Advertising to children, 2010,
7 members
South Africa – Pledge on
Marketing to Children, 2009, 24 members
Australia – Responsible
Children’s Marketing Initiative, 2009, 16 members
Mexican Pledge,
2011, 14 members
US – Children’s
Food and Beverage Advertising Initiative (CFBAI), 2006, 18
members
Canadian Children’s
Food and Beverage Advertising Initiative, 2007, 19 members
Turkish Pledge,
2011, 5 members
Romania - Ethical code for
food product advertising targeting children, 2009 ,
50 members
Philippines
Pledge, 2011, 13 members
Portugal - Food
Industry Commitment on Advertising to
Children, 2010, 26 members
Swiss Pledge,
2011, 11 members
Thai Pledge, 2008, 6
members
National/regional pledge in place
Poland - Code Governing
Food Advertisement Addressed to Children, 2010,
applies to all
NZ - Food Industry
Group agreement
Hungarian Pledge,
2012, 12 members
Singapore –
Responsible Advertising to Children initiative, 2012, 14
Members
Peruvian Pledge, 2011, 15 members
Malaysian Pledge, 2012,
Driving national pledges
Norway, agreement
with govt, 2013, all industry and retail
Hybrid “co-regulatory” schemes
Starting point Stakeholder involvement
Outputs/ Outcomes
Singapore
Malaysia
EU Pledge
Poland
Netherlands
Some considerations
1. No one-size fits all approach to limit food marketing 2. It’s not just a debate about regulation vs. self-regulation.
This simplifies reality and represents poses an unhelpful ideological dichotomy
3. A blend of regulation, self-regulation and innovative co-regulatory options need to be considered
4. Advertising standards bodies can play a meaningful role given their remit and expertise
5. Any solution needs to be multi-stakeholder and employ credible monitoring, measurement and enforcement mechanisms to build trust
6. The outcome indicator must be a reduction in impact of food marketing to children (not public health outcomes)
Thank you
For more information contact: Stephan Loerke [email protected]
Will Gilroy [email protected]