dimension

D I M E N S I O Nportfolio of paul capili

[email protected]

phone253-218-8075

schoolAcademy of Art UniversitySchool of Graphic Design79 New MontgomerySan Francisco, CA 94105

instructorMary ScottChair of Graphic Design

printer/binderyBlurb.com

text stockMohawk SuperfineEggshell Ultrawhite

photographyScott Hammel, Paul Capili,David Scott, Naomi Hoag,Collin Fry, Miki Bong,Sandra Schachermeyer

fontsDIN-Light, Medium, BoldNumbers ClaimcheckOrator-Medium

softwareAdobe Creative Suite 5

senior portfolioDIMENSION

PAUL CAPILI

©2012 PAUL CAPILINo part of this publication can be reproduced without express permission from Paul Capili

All Rights Reserved

for inang

The mind, once expanded to the dimensions of larger ideas, never returns to its original size.—oliver wendell holmes

conceptDIMENSION

As a designer you look for certain areas that others may have

overlooked. The saying, everything has been done before is true

but dissecting the problem and taking a new aim at it makes

design fresh and rejuvenating. You have to study it by it's core

and find a solution that will work and how it can compete with

others and it’s current circumstance. There is more than what

meets the eye. The end result will take it to a new dimension!

noun /di’menCH n/An aspect or feature of a

situation, problem, or thing.

pg.14

pg.78

pg.184

pg.28

pg.90

pg.192

01

05

09

02

06

10

packaging SUPER SKIN

web/interactive REVEAL/CONCEAL

html/css/identity SOUTHERN COOKIN'

print JUDGE ME NOT

packaging INSIDE THE JCP BOX

typography 1400 MINUTES

table of dimensionsSELECTED WORKS

pg.38

pg.156

pg.208

pg.54

pg.172

03

07

11

04

08

typographyBUILD YOUR OWN BABY

identityTHE EXLCUSIVE CARD

web/interactive A SILENT WORLD

identity LOGO COLLECTION

packaging DESIGNER'S PAINT

DIMENSION P O R T F O L I O O F P A U L C A P I L I

Even super heroes need protection from the sun’s harmful rays. This sunscreen leaves you feeling extraordinary, as if you were one of the characters in the Marvel universe.

project titleSUPER SKIN

01D I M E N S I O N

Project No. 01 02 03 04 05 06 07 08 09 10 11

14-15

title SUPER SKIN category PACKAGING

instructorThomas McNulty

semesterSpring 2011

coursePackage Design 3

typeface(s)TungstenUnivers

deliverablesSkin Care ProductsIn-Store Display

objective

Select a brand that is not associated with skin care line and

design products according to that brand’s identity.

approach

Marvel is well known for their super hero characters with ex-

traordinary abilities. Upon researching the story lines, they

become extraordinary when an experiment has gone wrong.

With the idea of being extraordinary, what a perfect fitting

shape for the line—a capsule. When we are feeling under the

weather or sick, we pop a capsule/medicine to make us better

and we feel extraordinary like we can tackle the world again.

This is a sunscreen line. Each color represents the a section

of the electromagnetic spectrum that the sun gives off and the

SPF goes accordingly with the Marvel characters.


Project No. 01 02 03 04 05 06 07 08 09 10 11

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18-19


D I M E N S I O N P O R T F O L I O O F P A U L C A P I L I

Project No. 01 02 03 04 05 06 07 08 09 10 11

14.5”

5.75”

14.5”

.75”

2 Pieces(back)

.75”

6.5” Wide

1/8” wall

6.5” Plate for bottom part

20-21

16”

1.5”

1.5”

2 Pieces(front)

12”

2.5”opening

.75”

Top and bottom caps are brushed metal

.75”

Hallow to place light on bottom

Opening to dispense bottles.



Project No. 01 02 03 04 05 06 07 08 09 10 11

22-23



Project No. 01 02 03 04 05 06 07 08 09 10 11

how it works

To release the nozzle

• Hold both sides (color and white) with each hand

• Twist to the left till the nozzle appears

It's ready for protection, your skin will appear as

the color of the bottle (like the Marvel characters).

When it fades back to your skin tone, that means

it's time for you to re-apply it to your skin again.

1 2

24-25



Project No. 01 02 03 04 05 06 07 08 09 10 11

26-27



Project No. 01 02 03 04 05 06 07 08 09 10 11

Individuality is what makes life and people interesting and uninteresting. Everyone is made differently, we don't come from a mold.

project titleJUDGE ME NOT

02D I M E N S I O N

28-29

instructorRoland Young

semesterFall 2010

coursePrint 2

typeface(s)Helvetica NeueTrade Gothic

deliverablesPoster Series

objective

Select a topic that interests you to design anything that you

choose, this case a poster series.

approach

In this generation, the technology is evolving and easily

accessible, sometimes it is used for the wrong things, such as

cyber bullying. Many of us judge for face value without even

getting to know a person. This poster series shows that what

you see isn’t always what you get. If we only accepted people

for who they are and not place them in a certain stereotype we

would prevent bullying which sometimes could result in end-

ing someone’s life. The use of celebrities on the poster series

were to make the statement familiar because they are always

in the scrutiny of the public and are recognizable.

title JUDGE ME NOT category PRINT


Project No. 01 02 03 04 05 06 07 08 09 10 11

30-31



Project No. 01 02 03 04 05 06 07 08 09 10 11

celebrity download

Celebrities are always in the spotlight and every-

one feels that they already know them personally

and can judge them. In reality, we don't know who

they are. They are just like us, they get offended by

our bullying as a society. The poster series show-

cases how we stereotype them into a category.

32-33

category PRINTtitle JUDGE ME NOT

Project No. 01 02 03 04 05 06 07 08 09 10 11


34-35

category PRINTtitle JUDGE ME NOT


Project No. 01 02 03 04 05 06 07 08 09 10 11

36-37



Project No. 01 02 03 04 05 06 07 08 09 10 11

Perfection is unattainable, yet we try and try to achieve it. Life is not about perfection but satisfaction. Accept what you're given.

project titleBUILD YOUR OWN BABY

03D I M E N S I O N

38-39

category TYPOGRAPHYtitle BUILD YOUR OWN BABY

instructorAriel Grey

semesterSpring 2011

coursePrint 2

typeface(s)CentaurHistoricalBlenderDOS VGA 437

deliverablesPosterConference BookRegistration

objective

Choose a topic for a 3-day conference and provide an informa-

tive book, poster, and a mailer with registration.

approach

Genetic Engineering is the manipulation of an organisms

genome using modern DNA technology. The conference will

educate the pro’s and con’s of the technology and how it might

affect our community once it will be widespread. It will provide

awareness on what can go wrong when we take control of the

natural process and try to mess with it. The use of satire in

the project is to show how we as a nation are obsessed with

changing every physical aspect in our body. It has become an

obsession and is out of control. This technology should be used

for health purposes to benefit one’s life and not for superficial

gain. The concept of building your own baby for this confer-

ence is show how ridiculous this is for the wrong purpose.


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42-43

title BUILD YOUR OWN BABY category TYPOGRAPHY


Project No. 01 02 03 04 05 06 07 08 09 10 11

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LOADING...


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Project No. 01 02 03 04 05 06 07 08 09 10 11

BUYOUOWBA

READY IN

Caution: B

aby is fragile, please handle with

care. Do not purchase if the seal is torn.

ATION FORMServing Size 1 container (80g)

APT#:

^

DECEMBER 18 - DECEMBER 21, 2012 ANGELES

CENTERFigueroa Street

ngeles, CA 90015

52-53

category TYPOGRAPHY

ILDOURWN

BY:

READY IN 3 MINUTES

CO

OK

ING

DIR

ECT

ION

S:

REGISTRATServing Size 1 container (80g)

Information of person

Send in before 09/13/12

Name:

Address:

First:

Last:

1 .

DECEMBER 18 - DECEMBER 21, 201THE LOS ANGELES CONVENTION CENTER1201 South FigueroaLos Angeles, CA 9001

title BUILD YOUR OWN BABY


Project No. 01 02 03 04 05 06 07 08 09 10 11

Become a part of the status elite by joining American Express. Elevate your status and you will be the envy of the crowd.

project titleTHE EXCLUSIVE CARD

04D I M E N S I O N

54-55

category IDENTITYtitle THE EXLCUSIVE CARD

instructorTodd Hedgpeth

semesterFall 2010

courseIdentity 2

typeface(s)Gotham

deliverablesBrand GuideWebsiteStationary

objective

Redesign a brand of your choice and create a new brand guide-

line along with applications.

approach

American Express has come a long way to becoming a trust-

ed credit card company worldwide. It’s invite only procedure

to obtain the card makes it highly desirable and exclusive

to the public. The idea that the American Express card is a

social status with only a select few can get it and be come

a part of this community. The rebrand was an evolution of

the iconic blue box to a box that resembles a security chip

and an arrow pointing up to symbolize a climbing social

status. This is the new future of American Express.


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56-57



Project No. 01 02 03 04 05 06 07 08 09 10 11

58-59

category IDENTITYtitle THE EXLCUSIVE CARD

AMERICANEXPRESS


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60-61

title THE EXCLUSIVE CARD category PRINT


Project No. 01 02 03 04 05 06 07 08 09 10 11

62-63

title THE EXCLUSIVE CARD category IDENTITY


Project No. 01 02 03 04 05 06 07 08 09 10 11

64-65



Project No. 01 02 03 04 05 06 07 08 09 10 11

AMEX

200 Vesey Street_New York, NY 10285

AMERICANEXPRESS

66-67


CORPORATE HEADQUARTERS/200 Vesey StreetNew York, NY 10285

WEBSITE/americanexpress.com

PHONE/1_212_640_2000

americanexpress.com

KENNETH CHENAULT

200 Vesey StreetNew York, NY 10285

1_212_640_20001_800_528_48001_212_546_7543

[email protected]

A/

T/

F/

E/

CEO

AMERICANEXPRESS

AMERICANEXPRESS


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Project No. 01 02 03 04 05 06 07 08 09 10 11

GET INTO THE

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They say that the eyes are the key to your soul. If so, you wouldn’t want everyone prying for it. Ray-ban wayfarers can help you conceal and reveal whenever, wherever.

project titleREVEAL/CONCEAL

05D I M E N S I O N

Project No. 01 02 03 04 05 06 07 08 09 10 11

78-79

instructorJenny Ji

semesterSpring 2010

courseGraphic Design 3

typeface(s)OratorHelvetica Neue

deliverablesMicro site

objective

Choose a brand and design a step by step micro site that al-

lows you to create a product from start to finish.

approach

The resurgence of Ray-Ban has become popular amongst

celebrities. With the trend gaining momentum, soon enough

every one was back on the Ray-Ban wayfarer wagon. Not only

is it a stylish accessory but hides an identity.. The micro site

allows you to personalize your very own wayfarers from start

to finish. The concept of the design was to incorporate the un-

known, which is the universe because just like wearing your

wayfarers, you have a hidden identity. You can be mysterious,

just like a celebrity hiding from the paparazzi.

title REVEAL/CONCEAL category WEB/INTERACTIVE


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Project No. 01 02 03 04 05 06 07 08 09 10 11

JC Penney is unpacking the old and packing the new inside it's box. Targeting new and old customers alike. It's a store for everyone.

project titleINSIDE THE JCP BOX

06D I M E N S I O N

90-91

category PACKAGINGtitle INSIDE THE JCP BOX

instructorMichael Osborne

semesterFall 2011


typeface(s)Various

deliverablesStore BrandsPrivate Brands

group membersNaomi HoagDavid ScottSandra SchachermeyerCollin FryMiki Bong

objective

As a team, you must work together to come up with house

brands and private brands for the changing JC Penney Stores.

approach

Team Moshi Moshi consisted of 7 diverse brains with a lot of

ideas to offer on how we wanted the new JCP to stand out from

the competition and have America come back to something

they can love and enjoy. We created brands that would cater

to every age group. We thought of the concept of having stores

within a store, so that there is something for everyone in the

store. With a tough competitors like Target and Macy’s, the

approach was simple—to make it easier for shoppers to shop

without having to leave the store and have their monies worth.


Project No. 01 02 03 04 05 06 07 08 09 10 11

departmentKitchen

keywordsMindfulLongevityFresh

target audience25-55 Families

departmentFood

keywordsExperienceCultureTradition


store brandsMoments by JCP Entrada

Manifesto Benchprivate brands

identities

departmentCoffee/Tea

keywordsStylishBoldInviting

target audience25-40 Male

departmentHome/Electronics

keywordsIndependentSocialSleek

target audience24-40 Young Professionals

Re-thinking what's inside the box.

92-93

category PACKAGINGtitle INSIDE THE JCP BOX

Moments by JCP Entrada Manifesto

LMNOP

LMNOP

& Play

& Play

Whisper

Whisper

Bench

departmentChildrens

keywordsImaginativeEducationalCarefree

target audience3-6 Kids

departmentCosmetics

keywordsQualityPolishedChic

target audience25-35 Women

departmentIntimates

keywordsSexyPlayfulSafe

target audience25-45 Men & Women

The idea of JC Penney having a variety of stores within itself was to target different audiences into the store. It creates an environment of a one stop shop solution. Each of the boxes

represent a brand and how much presence it will have in the new JC Penney stores. The bigger the box, the more products and extension it can have within the store.


Project No. 01 02 03 04 05 06 07 08 09 10 11

Sometimes we take the simple moments for granted. Kitchen moments, will remind you of how the simple things bring you joy.

w titleKITCHEN MOMENTS BY JCP

6.1D I M E N S I O N

94-95

category PACKAGINGtitle MOMENTS BY JCP

logo

categoryKitchen

keywordsMindfulLongevityFresh


objective

Create a house brand for JC Penney that is comparable to the

other brands in it's category.

approach

Moments by JCP is a line that can be extended to anything JCP

wants, from home to garden to kitchen to electronics and so

forth. This line is flexible by adding the category before the ti-

tle Moments by JCP. This is the Kitchen line for that brand. The

thinking behind the brand was to keep families closer together

through the products they purchase at JCP. With each product

they can share that moment. The design for the kitchen line is

to appetize what customer for what they can accomplish with

the equipment. The packaging includes a little snippet of a

simple moment that we often take for granted until it's gone.


Project No. 01 02 03 04 05 06 07 08 09 10 11

THAT MOMENT WHEN YOU INDULGE ON PIE AND DON’T FEEL GUILTY BECAUSE IT’S THE “HOLIDAYS”. THAT MOMENT WHEN YOU OPEN THE OVEN AND GET A WHIFF OF THAT FRESHLY BAKED SMELL. THAT MOMENT WHEN YOU FINISH MIXING THE BATTER, YOU LICK THE SPOON CLEAN BEFORE WASHING THEM. THAT MOMENT WHEN YOU CAN SMELL YOUR MOM'S COOKING ALL THE WAY FROM YOUR ROOM. THAT MOMENT WHEN YOUR KNIFE SLICES SMOOTHLY THROUGH ANYTHING, AND MAKES CUTTING ENJOYABLE. THAT MOMENT WHEN YOU'RE THIRST IS QUENCHED BY AN ICE COLD DRINK.

96-97


THAT MOMENT WHEN YOU INDULGE ON PIE AND DON’T FEEL GUILTY BECAUSE IT’S THE “HOLIDAYS”. THAT MOMENT WHEN YOU OPEN THE OVEN AND GET A WHIFF OF THAT FRESHLY BAKED SMELL. THAT MOMENT WHEN YOU FINISH MIXING THE BATTER, YOU LICK THE SPOON CLEAN BEFORE WASHING THEM. THAT MOMENT WHEN YOU CAN SMELL YOUR MOM'S COOKING ALL THE WAY FROM YOUR ROOM. THAT MOMENT WHEN YOUR KNIFE SLICES SMOOTHLY THROUGH ANYTHING, AND MAKES CUTTING ENJOYABLE. THAT MOMENT WHEN YOU'RE THIRST IS QUENCHED BY AN ICE COLD DRINK.


Project No. 01 02 03 04 05 06 07 08 09 10 11

98-99

title MOMENTS BY JCP category PACKAGING

Project No. 01 02 03 04 05 06 07 08 09 10 11

D I M E N S I O N P O R T F O L I O O F P A U L C A P I L ID I M E N S I O N P O R T F O L I O O F P A U L C A P I L I

100-101

category PACKAGINGtitle MOMENTS BY JCP


Enjoy an exotic excursion with your taste. Entrada will take you all over the world with a unique blend and culture from your home.

project titleENTRADA

6.2D I M E N S I O N

Project No. 01 02 03 04 05 06 07 08 09 10 11

102-103

logo

categoryFood

keywordsCultureTraditionExperience


countriesArgentinaIndiaJamaica

objective

Create a line that would bring diversity in the store.

approach

Entrada is a spanish word meaning to enter or entering some-

where. As a team, we came up with that name because this it's

about entering new experiences and cultures through differ-

ent spices, grains, and sauces. Entrada is extendable to any

part of the world but we chose to focus on the three countries:

Argentina, India, and Jamaica. Each country has a different

approach to the design. They were each inspired from what the

culture and people were about. It makes you feel like you are

traveling without the traveling expenses..

title ENTRADA category PACKAGING


Project No. 01 02 03 04 05 06 07 08 09 10 11

104-105

category PACKAGINGtitle ENTRADA-ARGENTINA


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106-107

category PACKAGINGtitle ENTRADA-ARGENTINA


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108-109

title ENTRADA-INDIA category PACKAGING


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110-111

category PACKAGINGtitle ENTRADA-INDIA


Project No. 01 02 03 04 05 06 07 08 09 10 11

112-113

title ENTRADA-JAMAICA category PACKAGING


Project No. 01 02 03 04 05 06 07 08 09 10 11

114-115

category PACKAGINGtitle ENTRADA-JAMAICA


Project No. 01 02 03 04 05 06 07 08 09 10 11

Transitioning into the real world can be a tough task. Manifesto helps ease the transi-tion, and leave you feeling independent.

project titleMANIFESTO

6.3 D I M E N S I O N

116-117

category PACKAGINGtitle MANIFESTO

logo

categoryHome/Electronics

keywordsIndependentSocialSleek

target audience24-40 Young Professionals

objective

Create a line for the young professionals with a budget.

approach

Manifesto is a guide to an independent lifestyle. Many of the

target audience of this brand are just starting of their inde-

pendent life. With no clue on what to get for their new apart-

ment/home they have acquired, Manifesto makes it easy. The

packaging on these products are almost like a collectors

piece. Separated in two categories: Home and electronics.

Each product are numbered and has detailed instructions on

how to use. The packaging not only looks sleek and clean but

it has a second purpose. With the boxes made out of acrylic

plastic, they can be repurposed for trash bins, pencil holders,

containers, and the wine box comes out as a wine rack. It is

not only making you look like you've made it by affording these

products but you are also helping the world by recycling.


Project No. 01 02 03 04 05 06 07 08 09 10 11

118-119

category PACKAGINGtitle MANIFEST0

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Kids have endless possibilities when they are growing up. Thier imagination and creativity should be nourished. Play, create, and learn.

project titleLMNOP


126-127

category PACKAGINGtitle LMNOP

logo

categoryChildren

keywordsImaginativeEducationalCarefree

target audience3-6 Kids

objective

Create a line for the kids in the family.

approach

The name LMNOP is resonates with everyone. When learning

the alphabet, these are the four letters that you can memo-

rize easily and speed up while reciting. Taking inspiration

from Montessori education which has emphasis on independ-

ence and a respect for the child's psychological development.

LMNOP's products allows a child to play but also learn while

they are doing it. The naming of the products are correlated

with the career they may end up in by playing with the toy.


Project No. 01 02 03 04 05 06 07 08 09 10 11

128-129

category PACKAGINGtitle LMNOP


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132-133

title LMNOP category PACKAGING


Project No. 01 02 03 04 05 06 07 08 09 10 11

A perfect place to relax and have a moment to yourself. Take a sip of that coffee and let Bench do what it's made for.

project titleBENCH


134-135

category PACKAGING

logo

categoryCoffee/Tea

keywordsStylishBoldInviting

target audience25-40 Male

objective

Create a coffee shop within the JCP stores that caters to men.

approach

A lot of the times you see the men waiting around for their

wife or girlfriend. Bench creates a perfect environment for the

dudes to come relax and enjoy a beverage while they wait. The

name Bench comes from the sports term of being "benched",

meaning you are seated and aren't playing. That concept is

applied to the coffee shop. The functionality of the packaging

makes it easier for guys to use. The design comes from the

materials that are used for a bench, which is wood.

title BENCH

Project No. 01 02 03 04 05 06 07 08 09 10 11


136-137

title BENCH category PACKAGING


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138-139

title BENCH category PACKAGING


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140-141

category PACKAGINGtitle BENCH


Project No. 01 02 03 04 05 06 07 08 09 10 11

Keep your secrets safe in the bedroom, but when the doors are locked take it out & play.

project title& PLAY


142-143

category PACKAGINGtitle & PLAY

logo

categoryIntimates

keywordsSexyPlayfulSafe

target audience25-40 Men and Women

objective

Create a line for men & women for the romantic and playful.

approach

In this day and age, sex is no longer a taboo but you still want

to keep that part of your life sacred and private. The & Play

brand allows you to do both. Since it is in a family oriented

store, it should be toned down and not so obvious. The products

are enclosed into books that are labeled with classical titles

that correlate to the product inside them. The packaging are

things that can be found inside a bedroom and can be displayed

openly. The name derives from the term work & play.


Project No. 01 02 03 04 05 06 07 08 09 10 11

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148-149



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Making a statement doesn't neccessarily mean being loud. Sometimes all it takes is a whisper to let your natural beauty shine.

project titleWHISPER


150-151

category PACKAGINGtitle WHISPER

logo

categoryCosmetics

keywordsQualityPolishedChic

target audience25-35 Women

objective

Create line for women's skin that leaves them feeling fresh.

approach

Women use cosmetics to give them confidence and make them

feel beautiful. Whisper doesn't hide your flaws but enhances

it. With the skin care line to take care of your skin and the

cosmetic side to exentuate it. You have never felt so fresh and

beautiful in your life. These products are meant to make your

natural beauty shine. The design aesthetic of the brand is very

minimal and clean, almost whisper like and barely there.


Project No. 01 02 03 04 05 06 07 08 09 10 11

152-153

title WHISPER category PACKAGING


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154-155

category PACKAGINGtitle WHISPER


Project No.

Imagine a world without music, without noise. A complete silence. We need to save it in our public education and include it in our lives.

project titleA SILENT WORLD

07D I M E N S I O N

01 02 03 04 05 06 07 08 09 10 11

156-157

category WEB/INTERACTIVEtitle A SILENT WORLD

instructorJenny Ji

semesterSpring 2010

courseGraphic Design 3

typeface(s)Prestige EliteHelvetica3rd Man

deliverablesWebsiteT-ShirtGaffers TapePosters

objective

Select a nonprofit organization to design an awareness cam-

paign and create a website with supporting collaterals.

approach

Save the Music Foundation helps bring music back to the edu-

cation system. The silence campaign shows the idea on how

the world would be without music in our lives—a complete si-

lence. The awareness campaign encourages the community

to participate and act upon putting back music in schools be-

cause it does a lot to improve a child’s growth and education.


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/

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166-167

title A SILENT WORLD category WEB/INTERACTIVE


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title A SILENT WORLD category WEB/INTERACTIVE


Project No. 01 02 03 04 05 06 07 08 09 10 11

It's every designer's dream to paint on a blank canvas freely. Kelly-Moore honors your inner artist with this limited edition paints.

project titleDESIGNER'S PAINT

08D I M E N S I O N

172-173

title DESIGNER'S PAINT category PACKAGING

instructorPhillip Ting

semesterFall 2010


typeface(s)Gotham

deliverablesPaint BucketsSpray Paints

objective

Redesign an existing paint brand, complete with a new identity

and packaging system for their paints.

approach

Kelly-Moore paint has been in the industry since 1946. They

are the leading paint provider for architects because of their

high quality, performance, and consistency of their paints.

Since most of their consumers are architects, the exploration

of this design reflected that. The paint cans features two well

renowned architects. One for the exterior and for the interior.

The featured designers' style are very modern and future-

esque, so the materials and design catered to that.


Project No. 01 02 03 04 05 06 07 08 09 10 11

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180-181

category PACKAGINGtitle DESIGNER'S PAINT


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Everyone has a soft spot for a tasty fried chicken that's both juicy and delicious. It reminds you of how your mom used to make it. Hard Knox Cafe brings home to the city.

project titleSOUTHERN COOKIN'

09D I M E N S I O N

184-185

category HTML/CSS/IDENTITYtitle SOUTHERN COOKIN'

instructorYukiko Yushida

semesterFall 2011

courseHTML/CSS

typeface(s)FuturaAirship 27HomesteadBrothers

deliverablesWebsiteIdentity

objective

Redesign a website/identity and code it using HTML/CSS.

approach

Hard Knox Cafe is a local homestyle southern cooking res-

taurant based in San Francisco. Inspired by the old diners

and homey feeling that the food gives you when you eat there,

the new identity of Hard Knox emerges. The usage of warm

colors matches the ambiance of the restaurant: comfortable,

appetizing and homey. The redesign made it easier to read and

navigate through the different types of menu they had.


Project No. 01 02 03 04 05 06 07 08 09 10 11

YOU SMELL THAT SOUTHERN HOME COOKING?!

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category HTML/CSS/IDENTITYtitle SOUTHERN COOKIN'


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title SOUTHERN COOKIN' category HTML/CSS/IDENTITY


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title SOUTHERN COOKIN' category HTML/CSS/IDENTITY


Project No. 01 02 03 04 05 06 07 08 09 10 11

Everyday we put on our masks —to work, school, with friends, family, or strangers. Maintaining all the different personas can be exhausting. Sometimes we just have to let our inhibitions go and be colorful and free.

project title1400 MINUTES

10D I M E N S I O N

192-193

category TYPOGRAPHYtitle 1400 MINUTES

instructorAriel Grey

semesterSpring 2010

courseTypography 3

typeface(s)VT100Prestige EliteTrade Gothic

deliverablesBookPoster

objective

Create a book and poster for Mohawk Carnival Papers and

apply a concept that goes along with it.

approach

Carnival is celebrated around the world immediately the day

before Lent. It’s a festive event where it involves public cele-

bration, parades, combining some elements of circus, masks,

and public street party. People often dress up or masquerade

during the celebrations, which mark an overturning of daily

life. In a day-to-day basis we all wear different masks for dif-

ferent types of people or events. The book showcases on how

we immediately switch up our persona depending on the event

or people we see. It takes you on a journey on how many mask

I wear throughout the day and towards the end of the day, the

Carnival persona is released and I'm letting loose.


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title 1400 MINUTES category TYPOGRAPHY


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SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY! SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY! SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY! SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY! SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!


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SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY! SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY! SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!SHOT SHOT SHOT SHOT SHOT SHOT SHOT EVERYBODY!


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title 1400 MINUTES category TYPOGRAPHY


Project No. 01 02 03 04 05 06 07 08 09 10 11

First impressions lasts. Every logo has a unique personality with a face to go with it. It's what people first take notice.

project titleLOGO COLLECTION

11D I M E N S I O N

208-209

category IDENTITYtitle LOGO COLLECTION

instructorVarious

semesterFall-Spring 2007-2012

courseVarious

typeface(s)Various

deliverablesLogos

objective

Create a logo that has the voice and personality of the brand.

approach

Each logo is treated differently. Before beginning on the

sketches, I start my research about the company and come up

with what the personality is or what they want it to be. Writing

down words help a lot to come up with a solid foundation for

the brand. They need to stand out of the market and be able to

be flexible. A logo is the spokesperson of the brand.


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title LOGO COLLECTION category IDENTITY


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EST.

/

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EST.

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clementstreet

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clementstreet

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AMERICANEXPRESS

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AMERICANEXPRESS

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CERTIFIED SOLUTIONS ASSOCIATE

RCSA

20 12

RIVERBED

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CERTIFIED SOLUTIONS ASSOCIATE

RCSA

20 12

RIVERBED

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thank you

familyMom and dad, for your endless support and unconditional love. You both mean the world to me and it's

my time to show that to you. I hope I made you proud! Brian and Justin, for your continuous faith and

support in your big bro. I will try my best to never let you guys down! Tita My, my second mom, for believ-

ing in my dreams. This wouldn't be possible without you, I owe a lot to you. Inang, a strong and coura-

geous grandmother who never stopped believing in me in whatever I did. Keep strong and I love you.

friendsTo all my friends from past and present, you all have affected me in some way or another which has

made me grow immensely. Your influences can be seen within myself. Scott Hammel, Angel Garcia,

Esmeralda Ramirez, Nicole Onishi, Janelle Heckel, Jona Cruz, Bobbie Arevalo, Aileen Alfonso, Kristen

Valencia, Zabrina Ilagan, Leah Siongco, Jason Chua, Carmela D'Anna, Courtni Armes-Jones, Amber

Fletcher, Patrick Martin, Hugo Martinez, Dawn Steinbock, Ryan Francis, Sara Neagu, Chris Jensen,

Mark Zannad, Branigan Koch, Melissa Davidson, Hely Nguyen, Patrick Gendron, Phoebe Mak, Harshyla

Singh, Nathan Godding, Pat Chirakiti and the rest is still unwritten.

facultyScott Rankin for opening my creativity eye and exposing me to different designs. Roland Young, for the

elaborate mind tricks you do to make me think. I need to think a lot like you. Todd Hedgpeth, for making

me see that identity is just not a logo, it can be so much more. Sami Saaud, for helping me find my typog-

raphy aesthetic. Ariel Grey, for allowing me to explore concepts beyond what I already know. Jenny Ji,

for making me confident in designing for the web and other forms of design. Megumi Kiyama, for forcing

me to better equip myself with the pen tool. Tom McNulty, for exposing me to the world of packaging

besides boxes. Agree or Disagree? Max Spector, for taking me out of my comfort zone. Michael Osborne,

for showing me that team effort is the best way to get amazing projects done and that the design world

is exactly like Pac4. Mary Scott, this portfolio wouldn't turn out the way it did without your guidance.

co-workersTo the Apple Crew (R075) of my time, for the great memories. I can never forget it. My San Francisco

experience wouldn't be the same. To Club One, for allowing me to be an intern and get in shape for free.

You guys are an awesome team and fun to be with. Lastly, to my Riverbed family, for trusting in my skills

and your support. I have gained a lot of experience with the company and will take it along with me.

thingsChocolate, Chicken, Froyo, Mochi, Yogurt, Whiskey, Vodka, Unlimited Mimosas, Juices, Comfy bed,

iPhone, iMac, WiFi, Hotmess Haus, Clipper Card, Civy, Iced Tea, Fruit Snacks, Facebook, Instagram,

Tumblr, FFFFOUND, Pintrest, Adobe, Sun, Inhaler, Concerts, Glasses, Parks, Beaches, Airplanes, H&M,

Epson Heavyweight Paper, Inks, Shoes, Books, Magazines, Neon lights, Movies, Music, Musicals, Shows.

Without you, life would be unbearable.


Project No. 01 02 03 04 05 06 07 08 09 10 11

dimension

Documents

i o o f p

e n s i o nproject

super hero characters

ieven super heroes

skin care line

new dimension

marvel characters

coursepackage design