diin - independent professional seed association (ipsa) · diin i n d i a n a p o li s, in j a n. 8...

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THE INDEPENDENT PROFESSIONAL SEED ASSOCIATION WELCOMES YOU TO THE

29TH ANNUAL CONFERENCEJANUARY 8-10, 2018 • INDIANAPOLIS, INDIANA

ipseed.org

PROGRAM SPONSORED BY

®

Innovative Science.Customized Solutions.

Shared Success.

PARTNERING WITH INDEPENDENT SEED BRANDS SINCE 1943CORN-STATES.COM

CORN STATES TRIANGLE DESIGN® IS A REGISTERED TRADEMARK OF MONSANTO TECHNOLOGY LLC. ©2017 MONSANTO COMPANY.

2017_ASTA_Reg_Handout.indd 2 11/15/2017 12:24:55 PM

CEO’S LETTER .................................................................2

2017 BOARD/STAFF ..........................................................3

PRE CONFERENCE SESSIONS ........................................... 4-5

2018 CONFERENCE AGENDA ............................................... 6

BREAKOUT DESCRIPTIONS .......................................... 9 & 12

BREAKOUT SCHEDULE ................................................. 10-11

BREAKOUT SPEAKER BIOS ........................................... 14-16

SCHOLARSHIP AWARD WINNERS ....................................... 18

BUSINESS LUNCHEON AGENDA ..........................................20

PAST MEETING MINUTES .................................................. 22

2017 COMMITTEE REPORTS ...............................................24

TRADESHOW FLOOR DIAGRAM/BOOTH ASSIGNMENTS .........26-27

SPONSOR RECOGNITION .................................................. 28

Independent Professional Seed Association12 W Dickson St #1488 Fayetteville, AR 72701

Phone: 870.336.0777 Toll Free & Fax: [email protected] ipseed.org

CONTENTS

CONTACT US:

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THE INDEPENDENT PROFESSIONAL SEED ASSOCIATION WELCOMES YOU TO THE


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, 2018

TAKE PART IN THE IPSA SOCIAL MEDIA SCAVENGER HUNT AND YOU COULD WIN ONE OF TWO $250 GIFT CARDS!

Just take 5 of the 7 possible photos listed below, post them on Facebook: @ipsa.seed, Twitter: @IndieProSeed or Instagram: @independent_seeds

and use the hashtag #DrivingSeed.

1. A photo from any general session

2. A photo from any breakout

3. A photo of you at the trade show with your favorite exhibitor

4. A selfie with President Chris Varner OR 1st Vice President Tim Bratland

5. A photo from the IPSA Business and Scholarship Luncheon

6. A photo of you with a 2017 IPSA Scholar

7. A photo of you and 2 friends at the opening reception or trade show reception

WIN!MIX SOME FUN WITH YOUR ANNUAL

CONVENTION BUSINESS AND

2 DRIVING INDEPENDENCE


2018 IPSA ANNUAL CONFERENCE ATTENDEES:

TODD L. MARTIN, CEOINDEPENDENT PROFESSIONAL SEED ASSOCIATION

Dear Members and Guests,

Over the last three years, you have heard me talk about “creating value”. I really believe in the concept. Whether it is here at Independent Professional Seed Association (IPSA), or at your company, creating value is what helps us grow and thrive.

There has never been a more important time for you to raise your voice and show how you create value for your customers. We are facing consolidation, depressed commodity prices, attacks from market disruptors and new global challenges.

Despite those challenges, I have confidence in the Independent Seed Companies.

Over this past year, I have had the opportunity to see more investment in the seed industry and companies looking to invest in agriculture. Why would they consider this given the challenges? Because they know it is a great time to be in agriculture.

Independent Seed Companies have always been fast to move. You have adjusted quickly to changing market conditions. That is definitely a strength. Additionally, because of YOU, and the prevalence of licensing of traits and genetics, the differentiation in product offers and seed quality, there is COMPETITON in the SEED MARKET.

It is one of the big reasons that Independents continue to grow and thrive in the marketplace. Make no mistake – seed is not a commodity business. Farmers see the products that they need and want at competitive prices because there are independent seed companies. Organizations that would discount the value created by something like seed quality clearly don’t understand the seed business.

This is the heart of creating value.

That value creation is what we have learned from you and try to perpetuate at IPSA.

Our value creation to you comes in the form of partnerships with Buckhorn for discounted seed boxes and Central Bag with their poly bag program. Finally, we are opening a new offering in vehicle purchasing through a partnership with Saxon Fleet Services. We continue to work on health care options with the changes in Washington, and we fight the battles on the fronts we can with market disruptors.

I am privileged to work with a special group of people. The group of leaders that directs the activities of IPSA are selfless in their commitment to the Association and our membership. Over the last three months, they have met with major suppliers and voiced the issues that matter to you. We have committed leaders who give of their time and talents to support and grow IPSA. That is your Board of Directors. Never doubt, there is a lot of work that goes into that position.

Today, I confirm to you that the state of our Association is strong. IPSA remains financially secure with cash reserves. Our membership has seen strong growth in 2017 with not only new Associate Members, but also new Seed Company Members. Our retention on membership remains high.

I am proud to be in service to you in an industry that I so highly value. IPSA is your Association and we are here for you!

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2017 BOARD OF DIRECTORS

BRETT HODNEFIELD, TREASURERChampion Seed of IowaEllsworth, Iowa

CHRISTINE VARNER, PRESIDENTD.F. Seeds, Inc.Dansville, Mich.

TIM BRATLAND, 1ST VICE PRESIDENTLegend Seeds, Inc.DeSmet, S.D.

JEFF MEINTS, 2ND VICE PRESIDENTTitan Pro SCICleak Lake, Iowa

BOARD OF DIRECTORS

MARK DENZIER1st Choice SeedsRushville, Ind.

TIM GREENEBurrus SeedArenzville, Ill.

TODD MARTINCEO

JULIANNE THOMPSONCOMMUNICATIONS & MARKETING LEAD

STAFF

BEN STEYERSteyer SeedTiffin, Ohio

BRAD TAYLORTaylor Seed FarmsWhite Cloud, Kan.

DAN HOGSTADNorthstar GeneticsNisswa, Minn.

BRE POSTEXECUTIVE ASSISTANT

CARL PETERSONPeterson Farms Seed,Harwood, N.D.



DISRUPTION AND CHAOS IN THE FARM INPUT MARKETPLACEAlternative business models are threatening to disrupt the traditional agricultural inputs marketing channel. Businesses serving the farmer of today and tomorrow need to understand what is behind this chaos, and how these alternative business models really work. During this session Dr. Dave Downey will share his insights on how Independent Seed Companies counteract these emerging threats, make pro-active adjustments that will protect, defend, and even grow market share. Additionally, he will discuss how seed companies can adapt to the rapidly changing grower needs with insights from the Purdue University Large Commercial Producer Survey results. Participants will also hear from Colleen Callahan, a former farm radio broadcaster, Past president of the National Association of Farm Broadcasting and member of the NAFB Hall of Fame. Colleen will bring her real-world experience to the session to give members insight into how to protect, promote and drive your brand during times of disruption. In addition to her broadcasting background, Colleen brings broad government and private sector experience to the table that she is now utilizing with her clientele under C2 Consultancy. Key questions to consider• Is this just a fad? Will it last?• Are relationships enough?• How do you defend your integrity?• What’s your brand and how do you promote and defend it?• What do growers really value?• How do you get paid for the unique value you create (beyond product performance)?

W. DAVID DOWNEY Executive Director, Center for Food and Agricultural Business, and Professor Emeritus, Purdue University Dave Downey founded and serves as the executive director of Purdue University’s Center for Food and Agricultural Business. He is responsible for the development of executive and management education programs for a wide array of individual companies, trade

associations and public programs. Dave is also professor emeritus of agricultural marketing at Purdue University. He has taught courses in agri-selling and agri-marketing strategy and helped develop Purdue’s major in agri-sales and marketing, the first such program in the country. Over his career, he has taught and counseled more than 10,000 students.

Dave’s primary focus is on marketing and selling to farmers. He has been deeply involved in many studies of farmer buying behavior, including Purdue’s Large Commercial Producer Project, a regular study of the attitudes and buying patterns of large growers across North America.

Dave is widely recognized as an agribusiness consultant and respected author in North America and in various countries around the world. Dave was recently invited to speak with several hundred agronomic distributors in Brazil and has presented seminars to ag retailers in Argentina, Central America and the Caribbean. He has been invited to speak in the United Kingdom, France and Poland. He also taught an intensive, two-week marketing course in an agricultural MBA program in Beijing, China.

AGVOCATING FOR MODERN AGRICULTURE, PRESENTED BY BAYER The world is changing rapidly and those changes are not only reshaping agriculture, they are also shifting consumer expectations about their food, where it comes from, how it’s grown or raised and the role farmers and the agricultural industry at-large should play. We need to move conversations about our industry in a positive direction and take action to shape farming’s future by proactively educating, advocating and engaging industry voices to help tell our story. Bayer’s AgVocacy workshop will offer an overview of public perception challenges the industry faces according to current research studies. Participants will engage in exercises, group work, and enactments of real-world scenarios to help improve communication behaviors and techniques, and leave with the knowledge, confidence and techniques to “agvocate” within personal and professional circles, and with the public.

ALLEN GENT Strategic Business Lead – Seeds, Bayer Crop ScienceAllen received a Bachelor’s degree in Business from the University of Missouri and an MBA from Webster University in St. Louis, Mo. He has 18 years of experience in the seed industry with various roles in sales, sales management, strategy, marketing and product management with several industry companies. Before joining Bayer Crop Science,

Allen worked with BASF, Monsanto, and Pioneer Hi-Bred International.

KELLY O’HALLORAN Communications Program Manager, Bayer Crop ScienceAs AgVocacy and Ambassador program manager, Kelly works to educate, engage and empower members of the agriculture industry to use their voices and experiences to advocate for modern ag. Since joining Bayer in 2011, Kelly has held various roles within Bayer’s

corporate communications and marketing teams, and has worked for the California Farm Bureau Federation, the California Foundation for Agriculture in the Classroom.

Kelly currently represents Bayer on Crop Life America’s AgVocate committee, is a member of CA Women for Agriculture and American Agri-Women, and is an active volunteer for Bayer’s Making Science Make Sense® STEM outreach program. Kelly holds a BA in Political Science from UC Davis and lives in Rocklin, Cali. with her husband and 3-year old son.

PRE CONFERENCE SESSIONS

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PRE CONFERENCE SESSIONSCOLLEEN CALLAHAN Founder, Colleen Callahan Consultancy (C3)Colleen Callahan grew up on a purebred Hampshire hog, Angus cattle and grain farm near Milford, Illinois. While attending Milford High School she took agricultural classes but was not permitted to be a member of the National FFA Organization because women were not admitted into FFA until after her high school graduation. After

receiving her bachelor’s degree in agricultural communications from the University of Illinois, Colleen became the first woman Agribusiness Director for WMBD Radio and TV in Peoria. After 30 years there, Colleen started her own communications firm. She continued farm broadcasting at WGFA Radio in Watseka, IL until April, 2010.

As a small business owner, Colleen specialized in giving motivational speeches, facilitating meetings and debates and connecting people, enabling them to develop strong professional relationships. Colleen’s passion for agriculture has taken her all over the world, including a journey to Afghanistan and Iraq, paid at her own expense, at the invitation of the U.S. Secretary of Agriculture.

She was the first female President of the National Association of Farm Broadcasters and was Chairman of its Ethics Committee. Colleen served as a member of the St. Francis Medical Center Women’s Health Services Public Relations Committee and was a member of the National Association of Women Business Owners.In February of 2008, Colleen was unanimously selected by the 18th Congressional District Democrat County Chairs as their candidate for the District’s open seat. In seven short months (and her first effort to run for an elected office), Colleen received over 117,000 votes.

Colleen’s husband, Richard Burns, also a 1973 University of Illinois graduate in Agricultural Science, is a regional sales manager for Burrus Seed. They raise purebred Angus cattle on their farm near Kickapoo, Illinois and own a farm in DeWitt County, Illinois. Their daughter, Brittney, is an attorney in Chicago, Illinois.

MAKING SEED QUALITY GREAT AGAINSeed quality is the backbone of any IPSA member’s corn and soybean lineup. Farmers continually demand higher quality seed to maximize yield, push the early planting windows and enhance farm profitability. As the leading contract seed producer for independent companies, Gro Alliance understands the critical importance of high quality seed. In this half-day session, attendees will learn how Gro Alliance’s commitment to employee training, the most advanced technology and rigorous processes deliver the highest quality seed in the industry. Further, various industry experts will provide additional insight in the areas of seed testing, seed conditioning equipment and show attendees how to improve seed quality in their own operations. The session will also discuss the differences between GMO, organic and high-purity non-GMO seed corn production. In closing the session, Gro Alliance will provide an overview of how independent companies can use seed quality as a competitive advantage during the era of mega-consolidations.

JIM SCHWEIGERT President, Gro AllianceJim, a third-generation seedsman, is the President of Gro Alliance, the largest independently-owned contract corn and soybean seed production company in North America. The company is also a leader in custom corn breeding and seed corn nursery services.

Having worked for corporate public relations firms in Minneapolis, Chicago and Atlanta after growing up in the family seed business, Jim’s unique background and experience make him one of the seed industry’s leaders in innovation.

Jim was honored as the 2009 recipient of Seed World magazine’s “Future Giant” and served as the regional Vice President to Canada for the executive board of the American Seed Trade Association and Canadian Seed Trade Association from 2009-2015 and again from 2017 to present. Jim also served as the chair of the non-profit, Seed Programs International from 2012-2016.

Jim has a BA in public relations from the University of Minnesota and an MS in seed technology and business from Iowa State.



2018 CONFERENCE AGENDAMONDAY, JANUARY 812:00 PM Seed Company Only Meeting and Lunch, Room 304 and 306 – jointly sponsored by IPSA & ASTA12:00 PM Registration Open, JW Grand Foyer East, Sponsored by Albaugh1:00 PM Exhibit Set Up, Exhibit Hall, JW Grand Ballroom 52:00 PM Pre-Conference Sessions • Agvocating for Modern Agriculture,

JW Grand Ballroom 4, Presented by Bayer • Disruption and Chaos in the Farm Input Marketplace -

Creating Value, JW Grand Ballroom 3, Presented by IPSA, ASTA and Purdue

• Making Seed Great Again, JW Grand Ballroom 2, Presented by GroAlliance

4:00 PM IPSA Board of Directors Meeting, Room 3085:00 PM Committee Meetings, Sponsored by Bayer InSeed • Annual Conference Committee, Room 301 • Education Committee, Room 302 • Member Services Committee, Room 303 • Research Task Force, Room 3086:00 PM – LATE Welcome Reception, High Velocity Sports Bar, Lobby Level – National Championship Game, Sponsored by GreenLeaf

TUESDAY, JANUARY 96:30 AM – 6:30 PM Exhibits Open, JW Grand Ballroom 5 (Please note, ACTIVE Exhibit Times will be during Breaks), Exhibit Hall Sponsored by John Deere Financial 6:30 AM – 8:00 AM Breakfast, Exhibit Hall, JW Grand Ballroom 5, sponsored by SoDak Labs7:00 AM – 5:00 PM Registration Open, JW Grand Foyer East, Sponsored by Albaugh8:00 AM – 10:30 AM Opening General Session, JW Grand Ballroom 6 – Chaired by Chris Varner, IPSA President, DF Seeds, Sponsored by Bayer InSeed • Welcome, IPSA President – Chris Varner, DF Seeds • Invocation • Pledge of Allegiance • Welcome to Indianapolis from ICIA • Remembering our Forefathers • SeedFirstPac, John Latham, Chairman and CEO of Latham

HiTech Seed • Recognition of our Sponsors • Recognition of New Members and Guests • IPSA Lifetime Achievement Award • Keynote Speaker – Peter Zeihan, Author, The Absent Superpower10:30 AM – 11:00 AM Networking Break, Exhibit Hall, JW Grand Ballroom 5, Sponsored by Corn States11:00 AM – 12:00 PM Breakout Session 1, Sponsored by Dow Agrosciences • PLEASE SEE BREAKOUT GRIDNOON – 1:30 PM Luncheon and IPSA Annual Business Meeting, JW Grand Ballroom 6, (full agenda and materials in program), Sponsored by Syngenta Seed Care

2018 Scholarship Presentation, Sponsored by Central Bag Company1:30 PM – 2:30 PM Breakout Session 2, Sponsored by Dow Agrosciences • PLEASE SEE BREAKOUT GRID2:30 PM – 3:00 PM Networking Break, Exhibit Hall, JW Grand Ballroom 5, Sponsored by Corn States3:00 PM – 4:00 PM Breakout Session 3, Sponsored by Dow Agrosciences • PLEASE SEE BREAKOUT GRID4:00 PM – 4:30 PM Networking Break, Exhibit Hall, JW Grand Ballroom 5, Sponsored by Corn States4:30 PM – 5:30 PM Afternoon General Session, JW Grand Ballroom 6, chaired by Tim Bratland, IPSA 1st Vice President, Legend Seeds, Sponsored by BASF • Washington Round Table • Laura Peterson, Head of State Governement Relations,

Syngenta • Andy Lavigne, President and CEO of ASTA • Tara Smith, Partner, Michael Torrey Associates, LLC5:30 PM- 6:30 PM Trade Show Reception, Exhibit Hall, JW Grand Ballroom 5, Entertainment by Bobby Cool Sponsored by Advanta and UPI6:30 PM – 8:30 PM Networking Dinners – on your own8:30 PM – LATE Sponsored Hospitality Suites • Bayer InSeed, JW Grand Ballroom 1 • Corn States, JW Grand Ballroom 2 • Dow Agrosciences, JW Grand Ballroom 3 • GreenLeaf, JW Grand Ballroom 4

WEDNESDAY, JANUARY 106:30 AM – NOON Exhibits Open, JW Grand Ballroom 5 (Please note, ACTIVE Exhibit Times will be during Breaks), Exhibit Hall Sponsored by John Deere Financial 6:30 AM – 8:00 AM Breakfast, Exhibit Hall, JW Grand Ballroom 5, Sponsored by Meridian Manufacturing8:00 AM – 9:00 AM Morning General Session, JW Grand Ballroom 6 – chaired by Jeff Meints, IPSA 2nd Vice President, Titan Pro • Economic Update: Matt Roberts, our Ag Econ Professor,

Sponsored by WinField United9:00 AM – 9:15 AM Networking Break, Exhibit Hall, JW Grand Ballroom 5, Sponsored by Corn States9:15 AM – 10:15 AM Breakout Session 4, Sponsored by Dow Agrosciences • PLEASE SEE BREAKOUT GRID10:15 AM – 10:30 AM Networking Break, Exhibit Hall, JW Grand Ballroom 5, Sponsored by Corn States10:30 AM – NOON Closing Session, JW Grand Ballroom 6 – Chaired by Chris Varner, IPSA President, DF Seeds • Closing Speaker: David Horsager, CEO of Trust Edge,

Sponsored by SGS12:00 PM – 1:00 PM Transitional Lunch for Winterfest Attendees Only, Exhibit Hall, JW Grand Ballroom 5, Sponsored by GreenLeafTHE IPSA BOARD OF DIRECTORS WILL MEET IMMEDIATELY FOLLOWING ADJOURNMENT, Room 308

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KEYNOTE SPEAKERSDAVID HORSAGER CEO, Trust Edge Leadership InstituteDavid Horsager, M.A., C.S.P, C.P.A.E., is the CEO of Trust Edge Leadership Institute, national bestselling author of The Trust Edge and The Daily Edge, inventor of the Enterprise Trust Index™, and director of one of the nation’s foremost trust studies: The Trust Outlook™.

His work has been featured in prominent publications such as Fast Company, Forbes, the Huffington Post and The Wall Street Journal. David has delivered life-changing presentations on six continents, with audiences ranging everywhere from FedEx, Toyota and global governments to the New York Yankees and the Department of Homeland Security.

JOHN LATHAM President, Latham Hi-Tech SeedsJohn Latham literally grew up in the seed business. His grandparents started Latham Seeds in 1947 as an oats company. And 70 years later, their former home in North Central Iowa remains the company’s headquarters. Today Latham Hi-Tech Seeds offers a full lineup of corn, soybean, alfalfa and cover crop products. John Latham serves as President; his wife, Shannon, serves as Vice President; and John’s brother, Chris, is the company’s Chief Financial Officer.

John graduated in 1992 from Iowa State University with a degree in Ag Business. He then spent two years as a production agronomist for Pioneer Hi-Bred International, before joining Latham Seeds in 1994 as a sales representative.

A leader in the seed industry, John currently serves as ASTA’s North Central Region Vice President and Chairman of Seed First Political Action Committee. He also has served as chairman of the ASTA’s Corn and Sorghum Division and Legislative and Legal Affairs Committee. John and Shannon co-chaired the ASTA’s 125th annual convention in 2008. John also served as Iowa Seed Association President from 2003-2004.

John is active in his community, as well. He has served as his church council president and recently served as chair of the Franklin County Development Association. In his leisure, John enjoys golfing, traveling and following Iowa State University sports. John and Shannon are the proud parents of two teenage children, Ian and Elizabeth.

ANDREW W. “ANDY” LAVIGNE President and CEO, American Seed Trade AssociationAndrew W. LaVigne is currently the President and CEO of the American Seed Trade Association. He joined ASTA in February 2006. Andy has had a 30-year career in government relations, industry representation, public affairs advocacy, and management. His core areas of expertise include agriculture, food policy and international trade.

Prior to joining ASTA, Andy was Executive Vice President/CEO of Florida Citrus Mutual, representing citrus growers on issues affecting their business. Previous to joining Florida Citrus Mutual, Andy spent four years as Florida Fertilizer and Agrichemical Association’s (FFAA) President and Executive Director. FFAA is a non-profit, agricultural trade organization representing companies that specialize in crop protection and plant nutrition products.

Before his position at FFAA, Andy spent eight years in Washington, D.C. working in the U.S. Congress and the U.S. Department of Agriculture. He served as Legislative Director for Congressman Charles Canady, Agriculture Committee staffer for Congressman Tom Lewis, and on the staff of USDA Secretary Ed Madigan.

Andy is a native of Florida with a BA degree in Political Science, with a minor in economics, from the University of Florida.

LAURA PETERSON Head of Federal Government Relations, SyngentaLaura Peterson is the Head of Federal Government Relations for Syngenta. Before joining Syngenta, she was the Director of Federal Affairs for the National Association of Conservation Districts. Laura spent time in an agriculture lobbying firm and has experience interning in the Kansas Legislature, United States Congress and U.S. Senate Committee on the Judiciary. She attended George Washington University Law School and is a member of the Kansas Bar and American Bar Associations. She also currently serves as adjunct faculty in the Undergraduate Political Science Department at GWU. Laura grew up on a farm in Kansas and co-operates an angus cattle herd in Montana with her husband, Jess Peterson. They have two beautiful daughters, Cadence and Chloe. Laura loves music and is a pianist.

MATT ROBERTS Associate Professor, Ohio State UniversityMatt Roberts joined Ohio State in 2001. His research and Extension Outreach programs focus on price and revenue risk management in the commodity grain markets. He also tracks energy and agricultural commodity markets as part of the department’s Outlook Program. Prior to completing his Ph.D. Roberts worked as a market research consultant to the pharmaceutical industry in North Carolina, and a commodity and energy derivatives broker in Vienna, Austria.



TARA SMITH Vice President of Federal Affairs, Michael Torrey AssociatesAs Vice President of Federal Affairs for Michael Torrey Associates, Tara Smith focuses on developing and implementing legislative and regulatory strategies, building coalitions and informing policymakers on client priorities, including work for the Crop Insurance and Reinsurance Bureau (CIRB), Illinois Soybean Association and the American Beverage Association, amongst others.

Before joining Michael Torrey Associates in August 2013, Smith worked as a Senior Professional Staff for the Senate Agriculture Committee under Senator Pat Roberts (R-KS) where she covered commodity programs, crop insurance and disaster assistance. Smith was also previously Director of Government Affairs for the American Farm Bureau where she handled the farm bill and commodity issues. Smith has past worked for Monsanto Company and Promar International, an agribusiness consulting firm.

Tara grew up on a corn and soybean farm in central Illinois. She has a bachelor’s degree in Political Science from Davidson College in North Carolina and an MBA from the University of Michigan.

PETER ZEIHAN Strategist, Thinker, Futurist, SpeakerGeopolitical Strategist Peter Zeihan is a global energy, demographic and security expert. Zeihan’s worldview marries the realities of geography and populations to a deep understanding of how global politics impact markets and economic trends, helping industry leaders navigate today’s complex mix of geopolitical risks and opportunities. With a keen eye toward what will drive tomorrow’s headlines, his irreverent approach transforms topics that are normally dense and heavy into accessible, relevant takeaways for audiences of all types.

In his career, Zeihan has ranged from working for the U.S. State Department in Australia, to the D.C. think tank community, to helping develop the analytical models for Stratfor, one of the world’s premier private intelligence companies. Zeihan founded his own firm – Zeihan on Geopolitics – in 2012 in order to provide a select group of clients with direct, custom analytical products. Today those clients represent a vast array of sectors including energy majors, financial institutions, business associations, agricultural interests, universities and the U.S. military.

His freshman book, The Accidental Superpower, forecasts the coming collapse of the global order. It debuted in 2014. His newest project, The Absent Superpower, published in December 2016. It highlights what comes next.

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BREAKOUT DESCRIPTIONS2017 IPSA SEED TREATMENT AND ENHANCEMENT BREAKOUT SESSION – Presented by Bob Foley Plan to attend one the two scheduled breakout meetings and hear from the Project Managers of RFS Global and Great Plains Crops as they detail the season, the locations, and the data from each of the four treatment or enhancement trials. Plan to have an open conversation with those in attendance from the CROs and chemical companies represented at this year’s meeting. Bring your business card and set up a private meeting with them while at IPSA.At each breakout we will:• Be connected with the chemical company participants• Meet the CROs that conducted the trials• Review the changes in formats from 2016 to 2017• Discuss the trials, methods, and delve into the results of 2017• Discuss the plans for 2018 • Hear the recommendations from the Trial Advisory Panel • Discuss upgrades for 2018 and the intent for ‘Forward Improvement’ • Have a chance for your company to effectively participate in the trial• Take home or have Data Access abilityThis is intended to be a free flowing and open format conversation with Tim, Bob, and the CROs as we review where we are, what we have learned, and how we plan to go forward.

BRIDGING THE GAP BETWEEN FARMERS AND CONSUMERS – Presented by Michelle Miller Michelle will share her personal journey, from urban, trend-influenced consumer to hands-on farmer, and talk about why she’s now an outspoken advocate for the agriculture industry. Michelle will celebrate agriculture, share statistics and provide insights into what’s happening in the industry on social media, and encourage and explain how farmers can better stand up and communicate their stories with the general public.

CRISIS COMMUNICATION – Presented by Theresa Heitman In today’s world of digital communication, news of all kinds spreads quickly and can “go viral”. That’s great for the good news, but the last thing a business wants is to have an incident that could have been addressed and contained, be unleashed to a broad audience. Being proactive by creating a comprehensive crisis communication plan to manage a social media crisis is essential.The attendees in this interactive session will learn about communication strategies, participate in designing a customer-focused communication system, and learn how to manage a social media crisis.

FARM INCOME AND THE STATE OF FARM FINANCES – Presented by Bill JohnsonBill Johnson of Farm Credit Mid-America presents an update on the agricultural and financial economy. Farm sector profitability and agriculture conditions impact the overall economy. As the agricultural and financial marketplaces evolve, we reflect on the past and prepare for where we are headed. The way we work through this challenging era will position us for the future.

FBI ON SEED SECURITY AND THEFT – Presented by FBI Special Agents Kathy Guider and Scott MeyersResponsible for threats related to:• Economic Espionage• Theft of Trade Secrets and Intellectual PropertyOur discussion will touch on the following topics:

• Economic Espionage • Foreign actors working for foreign governments to collect information• Theft of Trade Secrets • Foreign and domestic competitors collecting information• Potential Threats • Inquiries about products and technology • Foreign/domestic business relationships • Technology gaps • Insider threats• Protection of Intellectual Property • Physical and cyber security• Case study on a previous investigation• Reaching out to your local FBI Field Office• Future training

HOW GREAT MANAGERS RETAIN EMPLOYEES – Presented by Mark Murphy Have you ever heard the expression, “Employees join a company, but they quit a manager?” Learn the immediately implementable skills that great managers use to engage and retain their best employees (without paying them more money). We’ll show you how to get past the paralysis most managers feel when tackling this big job by helping you identify your retention priorities so you can act fast to catch these employees early. You’ll learn practical tools for making one-on-one conversations with your high priority employees easy. Plus, you’ll learn how to process the results of these conversations into simple models that will help you analyze what the problems are and in order to address them directly. You’ll be surprised to find that most employees can be retained with less cost or effort than you may think.

Continued on page 12.

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BREAKOUT GRID SCHEDULE

DAY & TIME COLUMN 1 JW Grand Ballroom 1 JW Grand Ballroom 2 JW Grand Ballroom 3 JW Grand Ballroom 4 304 to 306 309 & 310

TUESDAY, JANUARY 9

11:00-12:00 Break Out Session 1How Great Managers Retain Employees -

presented by Mark Murphy, Founder of Leadership IQ

Telling Your Story – presented by Shannon Latham, Latham HiTech Seed and

ASTA Communications Chair

Farm Income and the State of Farm Finances – presented by Bill John-son, CEO, Farm Credit Mid-America

FBI on Seed Security and Theft – presented by FBI Special Agents Kathy Guider and Scott Meyers

2017 IPSA Seed Treatment & Enhancement– presented by Bob

Foley, RFS One, LLC

Driving Dynamics and Road Safety – Presented by Corn States and

Monsanto

12:00-1:30 Luncheon and IPSA Annual Business Meeting JW Grand Ballroom 6

1:30-2:30 Break Out Session 2How to use a Coaching Program to Develop

Your Sales Team - Presented by Greg Martinelli, Ag Sales Professionals

How Great Managers Retain Employees - presented by Mark Murphy, Founder of Leadership IQ

Bridging the Gap Between Farmers and Consumers – presented by

Michelle Miller aka “the Farm Babe”

Crisis Communication – presented by Theresa Heitman,

Founder, Experiential Excellence


2:30-3:00 Networking Break Exhibit hall

3:00-4:00 Break Out Session 3Planning Growth From The Owner’s Chair –

presented by David Aeschliman, Growth Work, LLC

How to use a Coaching Program to Develop Your Sales Team - Presented by Greg Martinelli,

Ag Sales Professionals

Telling your story – presented by Shannon Latham,

Latham HiTech Seed and ASTA Communications Chair

Three big things that will affect the seed industry in 2018 – presented by David Soorholtz, Managing Director,

KG MarketSense



WEDNESDAY, JANUARY 10

9:15-10:15 Break Out Session 4Bridging the Gap Between Farmers

and Consumers – presented byMichelle Miller aka “the Farm Babe”

Planning Growth From The Owner’sChair – presented by David

Aeschliman, Growth Work, LLC

Crisis Communication – presentedby Theresa Heitman, Founder,

Experiential Excellence

Three big things that will affect theseed industry in 2018 – presented

by David Soorholtz, ManagingDirector, KG MarketSense

2017 IPSA Seed Treatment &Enhancement– presented by Bob

Foley, RFS One, LLC

Driving Dynamics and Road Safety– Presented by Corn States and

Monsanto


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DAY & TIME COLUMN 1 JW Grand Ballroom 1 JW Grand Ballroom 2 JW Grand Ballroom 3 JW Grand Ballroom 4 304 to 306 309 & 310

TUESDAY, JANUARY 9

11:00-12:00 Break Out Session 1How Great Managers Retain Employees -

presented by Mark Murphy, Founder of Leadership IQ

Telling Your Story – presented by Shannon Latham, Latham HiTech Seed and

ASTA Communications Chair



2017 IPSA Seed Treatment & Enhancement– presented by Bob

Foley, RFS One, LLC

Driving Dynamics and Road Safety – Presented by Corn States and

Monsanto

12:00-1:30 Luncheon and IPSA Annual Business Meeting JW Grand Ballroom 6

1:30-2:30 Break Out Session 2How to use a Coaching Program to Develop

Your Sales Team - Presented by Greg Martinelli, Ag Sales Professionals

How Great Managers Retain Employees - presented by Mark Murphy, Founder of Leadership IQ

Bridging the Gap Between Farmers and Consumers – presented by

Michelle Miller aka “the Farm Babe”

Crisis Communication – presented by Theresa Heitman,

Founder, Experiential Excellence



3:00-4:00 Break Out Session 3Planning Growth From The Owner’s Chair –

presented by David Aeschliman, Growth Work, LLC

How to use a Coaching Program to Develop Your Sales Team - Presented by Greg Martinelli,

Ag Sales Professionals

Telling your story – presented by Shannon Latham,

Latham HiTech Seed and ASTA Communications Chair

Three big things that will affect the seed industry in 2018 – presented by David Soorholtz, Managing Director,

KG MarketSense



WEDNESDAY, JANUARY 10

9:15-10:15 Break Out Session 4Bridging the Gap Between Farmers

and Consumers – presented byMichelle Miller aka “the Farm Babe”

Planning Growth From The Owner’sChair – presented by David

Aeschliman, Growth Work, LLC

Crisis Communication – presentedby Theresa Heitman, Founder,

Experiential Excellence

Three big things that will affect theseed industry in 2018 – presented

by David Soorholtz, ManagingDirector, KG MarketSense

2017 IPSA Seed Treatment &Enhancement– presented by Bob

Foley, RFS One, LLC

Driving Dynamics and Road Safety– Presented by Corn States and

Monsanto




BREAKOUT DESCRIPTIONSHOW TO USE A COACHING PROGRAM TO DEVELOP YOUR SALES TEAM – Presented by Greg MartinelliNo longer can we just throw an army of sales people into the market and expect them to sink or swim. It’s too expensive and our candidate pool is too shallow. Join me as I walk through the features and benefits of a solid and sustainable sales coaching program. Learn how to invest your time now to reap the benefits immediately and in the future. A sales coaching discussion designed for the Ag Sales Professional.

Current Environment in the Industry:• Every year, 60,000 degreed employees retire from agribusinesses. Universities are only

graduating 30,000. Employee development is top priority right now, even if you don’t realize it.

• Today’s employees have more options and are more mobile than in any other moment in history.

• The seed industry is going through major consolidations as many agribusinesses are. This is a golden opportunity to find experienced sales people who get displaced in these changes.

• HR firms estimate the cost of replacing an employee at 3X their salary. Spend an hour learning how you can save yourself from this expense.

• Learn one of the most valuable tools for retaining young employees and integrating experienced employees into your organization

What will we cover?• The benefits of a solid coaching program• Best practices for coaching your ag sales professional• Examples of good and bad coaching practices• The uniqueness of coaching in ag!• The generational shift that is going on and how sales coaching fits perfectly into it!• Challenges to sustain the program!• An opportunity to discuss your challenges

LIES, DAMNED LIES AND STATISTICS. WHAT CAN SEED PRODUCERS LEARN FROM MARKET RESEARCH DATA ON FARMERS? – Presented by David SoorholtzThis breakout will provide an overview of how independent seed producers can use market research data collected from their farmer customers and ag advisors to make decisions in their operations. We will provide examples using proprietary data from our AMIS® seed study that addresses the following topics:

1. Dicamba and 2,4 D tolerant crops: What were grower’s attitudes and behaviors about these new technologies in 2017 and what do they expect to do differently with them in 2018?

2. Impact of seed and crop protection chemical mergers: Dow/DuPont/Pioneer, Bayer/Monsanto, BASF and Bayer crop protection products, FMC and DuPont crop protection products. What is the makeup and scope of the “new” companies.

3. Seed trait trends: What changes did growers make in 2017 and what do they expect to do differently in 2018?

PLANNING GROWTH FROM THE OWNER’S CHAIR – Presented by David AeschlimanThis course presents a strategic plan of how company owners can develop sales growth plans and how to implement those plans with full accountability for results. It begins with database development, sales data capture, on-going progress analysis and how to establish future goals. It continues through assigning responsibility to the sales force and how to monitor results. This presentation includes the use of individual sales performance agreements and accountability measures.

David Aeschliman, 41-year career business growth strategist as the owner of Growth Work, LLC, for more than 200 companies such as Wyffels Hybrids, Amana, Maytag, Morton Buildings, Kent Feeds, Alcoa, ADM and Ritchie Livestock Waterers, and heavily immersed in the seed industry since 1976, will provide step-by-step plans on how to grow a business, benchmark that growth and plan future years.

He will discuss specific expectations owners should help develop with their sales force and how to oversee the “coaching” aspect of that growth.

TELLING YOUR STORY – Presented by Shannon Latham If we don’t tell our own stories, how will anyone know the truth? The agriculture industry, as we all know, is a prime target for misinformation spread by celebrities and other activist groups with large followings and deep pockets. We have a responsibility, and a key role to play, in helping set the record straight.

So where do you start? Hint: you don’t need to be a scientist or a celebrity to be an effective seed ambassador. You simply need to be aware of the conversations taking place online and off, know how to access helpful communications resources (there are plenty out there!), and be willing to be an active community participant – whether it’s engaging in discussion with your online network, at the grocery story, your local school, or the rotary club. Learn about the many tools and resources available to help tell YOUR story!

We were the first to bring you nematode protection in corn and soybeans… and the innovation continues today.

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©2017 Syngenta. Important: Always read and follow label instructions. Some products may not be registered for sale or use in all states or counties. Please check with your local extension service to ensure registration status. Avicta Complete Corn 250 and Avicta Complete Corn 500 are Restricted Use Pesticides. For use by certified applicators only. Growers planting Avicta treated seed are not required to be certified applicators. Avicta technology is protected by U.S. Patent No. 6,875,727. Avicta®, Clariva®, Cruiser®, CruiserMaxx®, Vibrance® and the Syngenta logo are trademarks of a Syngenta Group Company.



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2018 BREAKOUT SPEAKERSDAVID AESCHLIMANDavid Aeschliman is the owner of Growth Work, LLC, which offers comprehensive strategic plans and pay-for-growth agreements to businesses in several industries, with a focus on the seed industry. He returns to this position after three years of assisting Cornelius Seed as its Vice President of Sales and Marketing.

Aeschliman founded Growth Work, a strategic growth company that develops and implements sales and marketing growth plans for client companies, in 2008.

Prior to founding Growth Work, David had retired in 2006 at age 52 from his role as co-founder and owner of Results Marketing, where he wrote more than 400 strategic growth plans for nearly 200 companies in 35 different industries both domestically and internationally. Results became the largest strategic marketing firm between Chicago and Des Moines. His success resulted in him winning the National Agri-Marketing Association’s President’s Award. He is a frequent speaker to associations and private trade groups about professional sales, marketing

and operations until his retirement.

BOB FOLEYRFS Global is a Project Management and Consultation business founded by Robert (Bob) Foley, serving the Seed, Chemical, Food, and Feed industries primarily in the upper Midwest. Our mission is to help

clients with projects in their business that can affect growth, quality, or performance. Foley and his team specialize in assisting with agreements, collaborations, branding, field study management, genetics, acquisitions, inventory control, marketing, business development, planning and forecasting.

THERESA HEITMANTheresa Heitman has 34 years of experience designing and improving processes in multiple roles across several industries domestically and internationally. She is a seasoned continuous innovation professional who has worked in plant breeding R&D and the seed business for the past 12 years. Most of her career has been directly involved in agriculture

through her work with Monsanto and Cargill, Inc.

Theresa is experienced in designing facilities, workflows, and business processes in multiple industries including baking, biotech, commodity trading, grain processing, healthcare, logistics, and plastics. Theresa is a Certified Lean Practitioner and a Six Sigma Black Belt with skills in change management, coaching, mentoring, facilitation, ideation and continuous improvement culture development. For the past 9 years, she led the lean transformation initiative to improve quality for Monsanto’s global plant breeding research and development team. Through her expertise in Design Thinking, Innovative Problem Solving, Operational Excellence, Startups and Supply Chain Optimization she has led and facilitated many teams to be successful designing new and improving existing processes. She has taught the lean improvement methodology domestically and internationally and worked side by side with teams to build their competencies.

Theresa grew up on a large farm, graduated from Iowa State University with a degree in Agricultural Business and International Agriculture and farms with her husband near Williamsburg, Iowa. She is dedicated to advancing agriculture and was a 4-H leader for 14 years. Theresa always dreamed of working with more businesses to help them learn a systematic process for improving their performance. She recently retired from Monsanto to pursue her dream through her own hands on consulting business, Experiential Excellence.

BILL JOHNSONBill Johnson is President and CEO of Farm Credit Mid-America, a $22 billion agricultural cooperative serving over 100,000 farmers, agribusinesses, and rural residents in Indiana, Ohio, Kentucky, and Tennessee. He has over 30 years of financial services experience within the Farm Credit System and has held leadership roles in Farm Credit

entities across the country including the Midwest, Pacific Northwest, and New England.

Johnson came to Farm Credit Mid-America in March 2011 from AgriBank in St. Paul, MN where he served as Executive Vice President-Chief Risk and Information Officer. He grew up on a small farm in Southern Indiana and worked in his family’s farm supply business. Johnson received a Bachelor’s of Science degree from the University of Evansville and a Masters of Business Administration from Gonzaga University.

Johnson currently serves as Vice Chair of the Farm Credit System President’s Planning Committee and is a member of the Business Practices Committee. He is a board member of Denver based Farm Credit Council Services and Indianapolis based AgriNovus Indiana. He also serves on the Board of Visitors for the University of Evansville and is active at other universities in speaking and advisory roles.

BIOST® Nematicide 100 delivers:· User friendly formulation, non-living active ingredient in a very stable formulation

which is compatible with many synthetic and biological seed treatment formulations

· OMRI certifi ed product and does not require a closed system for treating.

· Supports sustainable agriculture initiatives.

For more information on the BIOST® Nematicide 100 contact a member of the Albaugh Seed Treatment Technology Team. Jay Stroh @ [email protected],

David Winston @ [email protected] or Lee Stewart @ [email protected] Refer to the product label for complete directions and instructions. BIOST® is a trademark of Albaugh, LLC. *Crop yield claims based on fi eld research trials conducted over the past 2 years. Results will vary based

variety/hybrid selection, growing conditions and nematode pressure associated with each fi eld.

INNOVATIVE SEED TREATMENT TECHNOLOGY THAT DELIVERS MORE THAN YOUR STANDARD

NEMATICIDE…

®

EPA Reg. No. 84059-14-42750 AD100115

Innovation that Delivers Value

· Unique chemistry that provides nematode and insect protection

· Broad spectrum nematicide for use in soybeans, corn and cotton with activity on Soybean Cyst, Reniform, Root Knot, Sting, Lesion and other nematodes

· Provides a dual mode of action when using with a neonicitonoid seed treatment on key pest like seed corn maggot, wireworms and corn root worm

· Performance tested with universities across multiple years versus commercial standards resulted in yield increases

+ 100 # lint/acre in

Cotton*

+ 3 bu/acre in

Soybeans*

+ 15 bu/acre in Corn*

®

IPSEED.ORG 15


BIOST® Nematicide 100 delivers:· User friendly formulation, non-living active ingredient in a very stable formulation

which is compatible with many synthetic and biological seed treatment formulations

· OMRI certifi ed product and does not require a closed system for treating.

· Supports sustainable agriculture initiatives.

For more information on the BIOST® Nematicide 100 contact a member of the Albaugh Seed Treatment Technology Team. Jay Stroh @ [email protected],

David Winston @ [email protected] or Lee Stewart @ [email protected] Refer to the product label for complete directions and instructions. BIOST® is a trademark of Albaugh, LLC. *Crop yield claims based on fi eld research trials conducted over the past 2 years. Results will vary based

variety/hybrid selection, growing conditions and nematode pressure associated with each fi eld.

INNOVATIVE SEED TREATMENT TECHNOLOGY THAT DELIVERS MORE THAN YOUR STANDARD

NEMATICIDE…

®

EPA Reg. No. 84059-14-42750 AD100115

Innovation that Delivers Value

· Unique chemistry that provides nematode and insect protection

· Broad spectrum nematicide for use in soybeans, corn and cotton with activity on Soybean Cyst, Reniform, Root Knot, Sting, Lesion and other nematodes

· Provides a dual mode of action when using with a neonicitonoid seed treatment on key pest like seed corn maggot, wireworms and corn root worm

· Performance tested with universities across multiple years versus commercial standards resulted in yield increases

+ 100 # lint/acre in

Cotton*

+ 3 bu/acre in

Soybeans*

+ 15 bu/acre in Corn*

®



Mt.Pulaski, IL

Howe, INHowe, IN

Mt.Pulaski, ILMt.Pulaski, ILMt.Pulaski, ILMt.Pulaski, ILMt.Pulaski, ILMt.Pulaski, IL

Breckenridge, MN

Cuba City, WI

Leland, IA

Give us a call: 608-744-7333 (SEED)

[email protected]

Seed Corn Soybean SeedHybrid Testing

Foundation Seed Services

SHANNON LATHAM“Engaged action” is the two-word phrase that best describes Shannon Latham. Based on her experience and intuition, she empowers others to engage and take action. She challenges the status quo in order to create positive, unique experiences that get desired results.

Shannon Latham is Vice President of Latham Hi-Tech Seeds, an independent, family-owned seed company headquartered in North Central Iowa. The company, which is celebrating its 70th year of business, was founded in 1947 by Willard Latham. Today, two of Willard’s grandsons also own and manage the business. As co-owner of Latham Seeds, Shannon directs the company’s overall marketing initiatives, including social media, paid advertising and public relations. Prior to joining Latham Seeds full time 10 years ago, Shannon operated her own communications/public relations business. She also has worked in an advertising agency and served as a lobbyist. Shannon is passionate about agriculture literacy and encouraging young people to pursue careers in agriculture. She puts her passions into practice at her Enchanted Acres pumpkin patch in Sheffield, Iowa, where she plans weekly fall events and blogs all year long. For her efforts, Shannon was named to the FarmHer Hall of Fame in 2016.

GREG MARTINELLI Greg Martinelli has spent the last 25 years as an ag sales professional and an ag sales leader all across the U.S. and several international areas. Speaking from experience, he quickly connects with his audience when they see the credibility in Martinelli and his material.

Moving into sales leadership, Martinelli grew and developed sales teams in the feed and grain industry that became winning teams for profits, growth and engagement. His approach to growing the business and developing leaders in the Ag Field makes him a perfect choice for sales professionals and sales leaders. There’s no manual on how to be an effective sales leader in Agribusiness nor how to grow your business profitably in the ever-changing world of agribusiness nor how to inspire a home based ag sales team to 100% on their next engagement score.

MICHELLE MILLERMichelle Miller, the Farm Babe, is a public speaker and writer for agriculture and was once a big city girl who understands the disconnect between city life and rural farm living. She has a column on agdaily.com where she regularly debunks popular agricultural myths and encourages people to engage with real farmers to bridge the gap between

consumers and food producers.

MARK MURPHYMark Murphy is a New York Times bestselling author, contributor to Forbes, contributor to LinkedIn, and Founder of Leadership IQ, a research and training firm.

Mark has consistently been ranked as one of the Top 30 leadership gurus in the world, and some of his most well-known research studies include “Are SMART Goals Dumb?,” “Why CEO’s Get Fired,” “Why New Hires Fail,” “High Performers Can Be Less Engaged,” and “Don’t Expect Layoff Survivors to Be Grateful.” Mark leads one of the world’s largest leadership studies, and his work has appeared in The Wall Street Journal, The New York Times, Fortune, Forbes, Bloomberg BusinessWeek, and U.S. News & World Report. Mark has also appeared on CNN, NPR, CBS News Sunday Morning, ABC’s 20/20, and Fox Business News.

Mark has lectured at the United Nations, Harvard Business School, the Clinton Foundation, Microsoft, Merck, MasterCard, Charles Schwab, Aflac and hundreds more. Mark’s most recent book, Truth at Work: The Science of Delivering Tough Messages, was released in May of 2017. Before that, Mark wrote the New York Times bestseller, Hundred Percenters: Challenge Your People to Give It Their All and They’ll Give You Even More. His book Hiring for Attitude was featured in Fast Company, The Wall Street Journal, and chosen as a top business book by CNBC. Some of his other books include HARD Goals: The Science of Getting From Where You Are to Where You Want to Be and The Deadly Sins of Employee Retention.

DAVID SOORHOLTZDavid Soorholtz is Managing Director of KG MarketSense, KG MarketSense is a leading provider of syndicated and custom marketing research to the agricultural input providers. KG MarketSense is the North American subsidiarity of the Kleffmann Group, one of the largest agricultural marketing research providers in the world. David has over 35 years of

experience as an agricultural marketer and market researcher.

NOBODY MAKES IT TO THE WINNER’S CIRCLE ALONE

With our competitive genetics, high-performing Agrisure® traits offering best-in-class insect control and our experienced team to help

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©2017 Syngenta. Agrisure®, GreenLeaf™, GreenLeaf Genetics® and the Syngenta logo are trademarks of a Syngenta Group Company

NOBODY MAKES IT TO THE WINNER’S CIRCLE ALONE

With our competitive genetics, high-performing Agrisure® traits offering best-in-class insect control and our experienced team to help

with your business needs, victory lane is only a turn away.

Gain the Advantage with GreenLeaf Genetics®

©2017 Syngenta. Agrisure®, GreenLeaf™, GreenLeaf Genetics® and the Syngenta logo are trademarks of a Syngenta Group Company



SCHOLARSHIP AWARD WINNERSThe Independent Professional Seed Association awarded scholarships to seven individuals for the 2017/2018 school year. Support from several current IPSA members, as well as gifts made years ago that have provided seed money to the program, made it possible to award the largest number of scholarships in the Association’s history.

IPSA’s Education Committee reviewed over 180 applicants and recommended the winners based on a combination of academic achievement, community and agricultural involvement, and other parameters.

JONAH BRANNONJonah is a high school senior in Puryear, Tenn. who will attend Murray State University in Murray, Ky. He is majoring in Agribusiness Economics with an emphasis in Crop Production. He was honored the valedictorian honor with a GPA of 4.0. Jonah is involved with the local FFA Chapter, standing at Vice President and previously as the Treasurer. Jonah was born and raised on a 550 farm of row crops, so his love of agriculture comes from the roots. He hopes to apply his love of agriculture to his future with a job to help carry on the family farm tradition.

CLARE GIETZELClare is a student at the University of Wisconsin-Madison where she is earning a Bachelor of Science degree in Agronomy. Paired with her Global Health and Environmental Studies minors, she hopes to use her degree to kickstart a career in plant breeding after graduating in May of 2018. In her time on campus, Clare has been heavily involved in several organizations including the Badger Crops Club, where she currently serves as the organization’s president. It was her involvement in the Crops Club that continued to fuel her passion for the industry and helped her make connections to companies like Dow AgroSciences and Mycogen Seeds, where she got to explore a sales role in the industry as a Commercial Sales Intern. Clare is looking forward to learning more about the IPSA’s role in the industry and networking with successful industry members. Thank you IPSA for supporting the academic efforts of passionate students.

SAM HARRISRaised in Central Arkansas, Sam is a double-major at the University of Arkansas, pursuing an undergraduate degree in agricultural business with a concentration in pre-law and agricultural leadership. At the University of Arkansas, Sam has evaluated extension services in rural India, lead community development programs in Vietnam, and is currently preparing to lead a pilot research exchange program in Dangriga, Belize to study information access and agricultural enterprise opportunities for smallholder farmers. On campus, Sam serves as President of Students Organization Outreach Involvement Experience (SOOIE), is the Assistant Director of Sponsorship for the Student Alumni Board, and is a member of Collegiate FFA. Passionate about political engagement and activism, he is the Vice Chair for Next Generation Engagement for the local Democratic Party. In April, Sam was named a recipient of the 2017 Harry S. Truman Scholarship because of his commitment to leadership and a career in public service. Determined to alleviate global food insecurity through international development and public policy, upon graduation he plans to obtain a JD and eventually return to the University of Arkansas to pursue an LLM in Agricultural and Food Law.

ARIELLE HURSTArielle Hurst is a Crop Production major at Abraham Baldwin Agricultural College in Tifton, Georgia. She has a passion for the agriculture industry. In high school, she was actively involved in FFA and received her American FFA degree this past October. Arielle is also actively involved in the Agronomy Club at ABAC. She currently works for the USDA in peanut breeding and is an intern this summer for the Georgia Peanut Commission. Arielle recognizes the importance of independent seed companies and their relationship with growers in today’s competitive market. Arielle would like to thank her parents, grandparents, FFA advisor and ag professors at ABAC for instilling in her a love for agriculture and appreciation for the importance of the grower’s seed decision. She would also like to thank the Independent Professional Seed Association for this scholarship opportunity. It is truly a blessing and will certainly help her in achieving her educational goals.

SAMANTHA TETENGrowing up on a corn and soybean farm in southeast Nebraska, I fell in love with agriculture from a young age. I was active in 4-H and then at my small high school, I was involved in numerous activities with the highlight being FFA. When my brother started his own independent crop consulting business, I enjoyed scouting fields with him, which led me to my niche in this industry. Currently, I am a junior at the University of Nebraska-Lincoln, majoring in Agronomy with a minor in Agribusiness. Over the summers, I have had the great opportunities to intern with Helena Chemical Company in south central Kansas and Syngenta in Nebraska. Serving as president of the UNL Agronomy Club is one of my favorite activities at the university as well as competing on the Soils, Crops, and Weeds Contest Judging Teams. I am also honored to be a College of Agriculture and Natural Resources Ambassador, a Teacher’s Assistant for the Introductory Plant Science Lab, and an undergraduate research assistant in the soils department. The next step for me is to attend graduate school and then pursue career as a technical agronomist in a national or global chemical or seed company. My goal is to be alongside producers or retailers in managing their resources and growing commodities to make their farm profitable. Beyond agronomy, I have a dream of making a difference through education. I aspire to show others the reality in the farm to table process. I would love to be an active part of an outreach program such as speaking at conferences or to urban schools, but I can also advocate simply through my everyday actions to positively portray agriculture. Agronomy, encompassing everything from soils to insects to weeds, is where my passion lies in agriculture, and no matter what company or job title I end up with, my education provides the foundation I need to thrive in my future. That is why it is a great honor to me to receive the Independent Professional Seed Association Scholarship, and it will be used to help me further my education in agronomy and later in plant pathology.

Clare Gietzel

Samantha Teten

Arielle Hurst

Jonah Brannon

Sam Harris

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BUSINESS LUNCHEON

AGENDA2018 ANNUAL BUSINESS MEETING

INDEPENDENT PROFESSIONAL SEED ASSOCIATIONJANUARY 9, 2018 AT 12:00 PM

Chaired by Chris Varner, IPSA President, DF SeedsSponsored by Syngenta Seed Care

1) Welcome

2) Call to Order

3) Admonition by the Presidenta) It is the standing policy of IPSA that no discussion or reference to pricing or customers

is permitted by the members of this Association and will not be tolerated.

4) Prayer

5) Meal

6) Review/Acceptance of 28th Annual Meeting Minutes a) Written minutes printed in Annual Conference program

7) Recognition of 1st time Attendees

8) Recognition of 2017/2018 IPSA Scholarship Award winners – Jeff Skemp, GroAlliance and Brett Hodnefield, Champion Seeds of Iowa,

sponsored by Central Bag Company

9) State of the Association – Todd L Martin, CEO, IPSA

10) Board Officer & Committee Reports a) Written reports printed in Annual Conference program

11) Elections and Nominations for Board of Directors (3-year terms) a) Nominations for the Director Class of 2021

i) Tim Bratland, Legend Seeds, DeSmet, SD (2nd term)ii) Jeff Meints, Titan Pro, Clear Lake, IA (2nd term)

iii) Mark Denzler, 1st Choice Seeds, Rushville, IN (2nd term)iv) Nominations from the floor

b) Election to the Board of Directors

12) Special Presentation

13) Other Business

14) Motion to Adjourn Annual Meeting

USA Argentina India Thailand Indonesia AustraliaAdvanta Seeds, a global seed business that combines proprietary crop genetics and plant breeding capabilities with biotechnology to produce high quality seed products and solutions for its customers around the world. Advanta Seeds is a member of the UPL group of companies.

© 2017 Advanta US, Inc. ADV7020

When your test plot looks like this, you

THINK BIGGER.

The way to tackle the world’s food challenge is with a global perspective. When you partner with Advanta, you

open up a world of possibilities with the help of our network of researchers,

breeders and test facilities.

Call us for a tour of our fields and seeds. 800-333-9048 • AdvantaUS.com

ADV 7020 - IPSA Ad 3.5 x 9.875.indd 1 11/16/17 6:07 PM

FP AD

ROUND

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COS160044

Vault HP Print Ad

BASF

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0.5625” x 0.4375”

8.125” x 10.875”

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Cyan, Magenta, Yellow, Black

APPROVALS

Creative Director

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Greg/Dave

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Laura

Jessie

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CC 2015InDesign INITIALS DATE

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Job Name

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Fonts: Helvetica Neue LT Std (55 Roman, 77 Bold Condensed Oblique, 75 Bold)

9-1-2016 3:46 PMDate

Images: Grow_Smart_Color_Gradient_Green.ai, Stock_AGST_15368_RM_032717_V3.eps (CMYK; 667 ppi, -667 ppi), BASFw_wh100lg_4c.ai, GROW_HeadlineTypeWht.ai, Grow_Smart_With_BASF_CMYK_White.ai, Vault_HP_Int_GE_LB_White.ai

9-1-2016 3:46 PMFile Saved

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FONTS USED WITHIN THIS FILE ARE FOR OUTPUT ONLY BY THE END PRINTER/VENDOR. CHANGES TO COPY MAY REQUIRE FONT LICENSING AND PRINTERS/VENDORS ARE SOLELY RESPONSIBLE FOR ANY LICENSING COSTS REQUIRED.

Giovanni MorenoPage Artist

NonePrinted At

Always read and follow label directions.

Grow Smart is a trademark and Vault and Integral are registered trademarks of BASF.

© 2016 BASF Corporation. All rights reserved. APN 16-CB-0009

soybean-enhancing

technology, starting with

the seed.

If you’re a soybean grower looking for a yield-boosting biological seed treatment, look no further than Vault HP plus Integral from BASF. This rhizobial inoculant and biofungicide

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to your BASF Authorized Retailer today. For more details, visit www.GrowSmartSoybeans.com.

S:7”S:10”

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B:8.375”B:11.125”

COS160044_Vault_HP_FP4C_8-125x10-875.indd 1 9/1/16 3:46 PM



JANUARY 11, 2017 - IPSA ANNUAL BUSINESS MEETING - LOWES CORONADO RESORT, SAN DIEGO

• Randy Wilken called the meeting to order

• Admonition read by Randy Wilken

• Invocation by John Larimer

• Memorial of 4 IPSA members who passed away in the last year

• Motion to approve last year’s minutes made by Terry Schultz

• Second by Carl Peterson

• Motion passed unanimously

• Randy Wilken recognized 1st time Conference attendees

• Shane Ohlde presented Scholarships. He recognized 4 recipients not in attendance

and 4 recipients that were present.

• Central Bag Scholarship presented by Doug Cross and Jeff for the IPSA Scholarship

Committee for $3300.

• Scholarship Committee Members recognized

• Todd Martin comments on the State of the Association

• Todd Martin recognized retiring board members with commissioned art work.

• Shane Ohlde moved to approve committee reports

• Second by Jeff Meints


• John Hennenfent moved to approve slate of new board members

• Second by Mark Denzler

• Nominations for Director Class 2020:

• Brad Taylor, Taylor Seed Farms

• Dan Hogstad, Northstar Genetics

• Tim Green, Burris Seeds


• Chris Varner moved to adjourn

• Second by Nate Glenn


MEETING MINUTES

It’s one of your earliest decisions…’What seed variety will I plant in the spring? What tool will I use to combat weed resistance?’ In past seasons you may have wanted to plant glufosinate-tolerant or LibertyLink® cotton or soybeans, but were uncertain if the chemistry would be affordable for you to use during herbicide application timing. Worry no more!

As the second largest global manufacturer of glufosinate, UPI is pleased to reliably supply the market with Interline® herbicide. Manufactured in our new state-of-the-art facility, Interline provides an HRAC Group 10 herbicide that controls the toughest resistant pigweed, waterhemp, marestail, and ragweed.

So choose and plant your glufosinate tolerant seeds with confidence, and Interline herbicide will be ready and waiting in the spring. To learn more, contact your local UPI distributor, UPI sales representative or visit us at www.upi-usa.com.

Plant glufosinate tolerant seeds. Harvest the benefits of new Interline herbicide.

Always read and follow label directions and precautions. LibertyLink is a trademark of Bayer CropScience. Interline and UPI logo are trademarks of United Phosphorus, Inc. ©December, 2017. UPI, 630 Freedom Business Center, King of Prussia, PA 19406. www.upi-usa.com.

What you put in the ground determines what

you put in the tank.

Central Bag CompanyYour “One Stop Full Service” Packaging SupplierCentral Bag Company supplies pack-aging to customers throughout the country from the center of America’s heartland. Our Minnesota Location is deeply rooted in the heart of the Red River Valley and supplies customers throughout the north central states and Canada. Our passion is to supply quality products and outstanding customer service. Our determination to succeed comes from our 100% employee ownership. Our ability to assist customers with alternative packaging as it has evolved over the decades, has earned us our reputation as the “one stop, full ser-vice packaging supplier” of choice. Give us a call and talk directly to an owner! We will do our best to take care of your needs.

BOPP BagsLaminated Paper Woven PolyBulk Bags (FIBCs)Center� ow SeedboxPolypropyleneMultiwallsPolyethyleneBurlapCottonWoven Poly ValveSewing ThreadStretch Wrap

www.centralbagcompany.com ISO 9001:2008 Certi� ed

Corporate Location4901 S. 4th Street

Leavenworth, KS 66048(913)250-0325 Fax (913) 727-1760

Minnesota Location43487 Business Hwy 2 SWE. Grand Forks, MN 56721

(218)773-1189 Fax (218)773-8929

BOPP BagsLaminated Paper Woven PolyBulk Bags (FIBCs)Center�ow SeedboxPolypropyleneMultiwallsPolyethyleneBurlapCottonWoven Poly ValveSewing ThreadStretch Wrap

Central Bag Company

Your “One Stop Full Service” Packaging SupplierCentral Bag Company supplies packaging to customers throughout the country from the center of America’s heartland. Our Minnesota Location is deeply rooted in the heart of the Red River Valley and supplies customers throughout the north central states and Canada. Our passion is to supply quality products and outstanding customer service. Our determination to succeed comes from our 100% employee ownership. Our ability to assist customers with alternative packaging as it has evolved over the decades, has earned us our reputation as the “one stop, full service packaging supplier” of choice. Give us a call and talk directly to an owner! We will do our best to take care of your needs.

www.centralbagcompany.com ISO 9001:2008 Certi�ed

Corporate Location4901 S. 4th StreetLeavenworth, KS 66048(913)250-0325 Fax (913) 727-1760

Minnesota Location43487 Business Hwy 2 SWE. Grand Forks, MN 56721(218)773-1189 Fax (218)773-8929



ANNUAL CONFERENCE COMMITTEE REPORTThe Annual Conference Committee has been busy planning another exciting event tailored to our members. The conference, and its content, continues to rate as an invaluable benefit of an IPSA membership. Leaders and members worked closely together to construct a successful plan. This year’s lineup of speakers highlights various perspectives that are current, educational and interesting. Topics include production, sales, marketing, and general administrative functions.

Our membership encompasses several small businesses that don’t always have the time or resources to address many of these areas. This is a great opportunity for our attendees to have timely access to these relevant topics.

Every year, our annual conference continues to grow, and we strive to improve this educational and engaging experience. Having a member driven committee of professionals ensures we are working together on a successful plan to bring value to our association. We would like to thank each one of these individuals who took time out of their busy schedules to help us with these productive planning sessions. Tim Bratland and Jeff Meints, Co-chairs

EDUCATION COMMITTEE REPORTThe IPSA Education committee had another solid year for scholarship applications, 181 scholarships were submitted and reviewed by the Education Committee, and through the generosity of the association and its members, five students were selected for a $2,000 scholarship. We have three students joining us to receive their award at the annual conference, and two students were awarded their scholarship and attended ASTA CSS in Chicago in Dec.

This year the committee updated the application process, and added the element of a Skype interview for the top 12 candidates. Although the interviews took some time, it was well worth it as the committee wanted to make sure that it awarded scholarships to the best candidates and that the best candidates are able attend the annual conference with the long-term goal of having the students enter the seed industry upon graduation.

The committee agreed to offer the students mentors again this year at the annual conference. We got outstanding feedback from the scholarship winners from last year that this was a great part of their experience and we want to make sure that the students are getting the opportunity to network with all the members.

We want to thank all of the members for their support of the Education Committee and the scholarship program. We look forward to you continuing to communicate the scholarship within your family, organizations, and community.Jeff Skemp and Brett Hodnefield

IPSA RESEARCH TRIAL CHANGES REPORT2017 is a year of change for the IPSA Research Trials. Early in 2017, the IPSA Board determined to add tangible value for members with better and more relevant data at a similar or lower cost. A task force was created with IPSA members participating. Testing protocols were updated in early February. A new company, R Foley Services,

LLC was selected to coordinate, treat and distribute seed for the testing companies for the 2017 IPSA Research Trials. R Foley Services will report results at this year’s 2018 IPSA Conference in Indianapolis. Mark Denzler

MEMBER SERVICES COMMITTEEThe IPSA Member Services Committee strives to bring additional value to the members of our association. In 2017, the committee continued to strengthen the focus on seed treatment and seed enhancement options through our research program. The research program has been successfully transitioned to an annual task force that will continue to expand and grow our program.

The Member Services Committee continued to offer the very popular Buckhorn Box Program that allows members to purchase Buckhorn boxes at reduced rates.

The committee is also pleased to announce a working relationship with Saxon Fleet Services to develop Customer Assistance Programs for purchasing vehicles with Ford, GM and Dodge along with other fleet service opportunities. Final details are still being worked on at this time and we will announce in the newsletter when everything is complete.

The Member Service Committee continues to explore health insurance platforms along with business efficiency related programs. If you have suggestions for the committee to investigate, please contact Todd Martin at [email protected] or one of the committee members. 2017 TREASURER’S REPORTAs a 501 C (3) non-profit association, IPSA operates in a manner that uses your funds constructively to achieve the Association’s goals and programs.

The audited financial data for the fiscal year ended May 31 showed Total Assets for the Association are $817,845 a decrease on $20,409 while Net Assets increased by $91,957 from the June 2016 audit report.

Total Revenue for the Association stands at $1,175,294 for 2017. IPSA reserve investment account stands at $577,453. These reserve accounts include cash reserves for annual Association expenses.

Revenue sources for the Association remain fairly evenly split among dues, Annual Conference income and agronomic research program income.

Respectfully submitted,Bret Hodnefield, Treasurer

2017 REPORTS

WE LEARNED HOW TO TREAT PEOPLE IN SUNDAY SCHOOL.

NOTBUSINESS

SCHOOL.

You can learn a lot in college, but you can learn even more from life. Like how to treat people with dignity and respect. How to deliver on your promises, even when that means going the extra mile to do so. And how to help your customers make the right agronomic decisions for the long-term health of their operations.

If these qualities sound like the ones you want in a seed company, please visit www.ipseed.org to find the IPSA member nearest you.



TRADE SHOW PAVILLIONJW GRAND 5Company Category Space Area

UPI Sponsor 1 Hall

Advanta Sponsor 2 Hall

Technology Advisors Booth 3 Hall

Profile Industries Inc Booth 4 Hall

Buckhorn, Inc. Sponsor 5 Hall

Arysta Life Sciences Sponsor 6 Hall

Ag Printers Sponsor 7 Hall

Creative Customized Programming, Inc. Sponsor 8 Hall

WinField (LOL) Sponsor 9 Hall

SoDak Labs Sponsor 10 Hall

Direct Enterprises Sponsor 11 Hall

Buhler Inc Sponsor 12 Hall

Interstate Graphics Inc. Booth 13 Hall

Chromatech Inc Booth 14 Hall

HALDRUP USA CORP Booth 15 Hall

DPS, Inc. Booth 16 Hall

Agricultural Research & Testing Booth 17 Hall

Bratney Companies Sponsor 18 Hall

Chromatin Sponsor 19 Hall

Eurofins BioDiagnostics Sponsor 20 Hall

Oliver Manufacturing Booth 21 Hall

Iowa State University Seed Lab Booth 22 Hall

Precision Labs Sponsor 23 Hall

Verdesian Life Sciences Sponsor 24 Hall

El Dorado Packaging, Inc. Booth 25 Hall

FarmChem Booth 26 Hall

KSi Booth 27 Hall

Illinois Crop Improvement Assn, Inc. Booth 28 Hall

JHammond Enterprises Booth 29 Hall

IPSEED.ORG 27


JW GRAND FOYERCompany Category Space Area

O’Mara Ag Services, Inc. Booth 30 Hall

Unified Ag Solutions Sponsor 31 Hall

Nufarm Americas Sponsor 32 Hall

Popp Engineering Inc. Sponsor 33 Hall

Meridian Sponsor 34 Hall

John Deere Financial Sponsor 35 Hall

Intellifarm Sponsor 36 Hall

Indiana Crop Improvement Association Sponsor 37 Hall

Satake USA Booth 38 Hall

Rockford Silk Screen Process Inc Booth 39 Hall

Regions Insurance Booth 40 Hall

ABM Sponsor 41 Hall

USC, LLC Booth 42 Hall

SRES Booth 43 Hall

IL Grain and Seed Booth 44 Hall

Seedbox Solutions Booth 45 Hall

Seed Today Sponsor 46 Hall

CRD Advisors Sponsor 47 Hall

Tech Services, Inc. Booth 48 Hall

FOYE

R

Company Category Space Area

GreenLeaf Genetics Sponsor D-1 Foyer

Syngenta Seed Care Sponsor D-2 Foyer

Bayer Crop Science Sponsor D-3 Foyer

Central Bag Company Sponsor D-4 Foyer

Albaugh Seed Technology Sponsor D-5 Foyer

BASF Plant Science & BASF Seed Solutions Sponsor D-6 Foyer

SGS Sponsor D-7 Foyer

Dow Sponsor D-8 Foyer

Corn States Sponsor D-9 Foyer

Monsanto Driving Safety Sponsor D-10 Foyer

Seed World Sponsor D-11 Foyer

THANK YOU TO OUR SPONSORS

DIAMOND

SILVER

GOLD

PLATINUM

ABM

Ag Printers

Arysta Life Sciences

Bratney Companies

Buckhorn, Inc.

Buhler Sortex

Chromatin

Creative Customized Programming, Inc.

Eurofins BioDiagnostics

IFSI

Indiana Crop Improvement Association

Merritt Hall Insurance

NuFarm

Peterson Genetics, Inc

Popp Engineering

Precision Labs

RFS Global

Seed Matrix

Seed Today

Seed World

Verdesian ®™DOW Diamond, Enlist, Enlist Duo, Enlist E3 and the Enlist Logos are trademarks of The Dow Chemical Company (“Dow”) or an affiliated company of Dow. ™The MS Technologies Logo is a trademark of MS Technologies. Enlist E3 soybeans were jointly developed by Dow AgroSciences and MS Technologies. Enlist Duo herbicide is not registered for sale or use in all states or counties. Contact your state pesticide regulatory agency to determine if a product is registered for sale or use in your area. Enlist herbicides are the only 2,4-D products authorized for use on Enlist crops. Always read and follow label directions. ©2017 Dow AgroSciences LLC E38-401-029 (10/17) BR 010-91312 DAAGNLST7088

TOUGH TO BEAT

EXCEPTIONAL WEED CONTROL

Tolerances to new 2,4-D choline and glyphosate allow

Enlist Duo® herbicide to control the toughest weeds.

Additional glufosinate tolerance gives you more options.

EXCELLENT YIELD

Our unique trait technology enables Enlist Duo to get

tough weeds out of the way, so each Enlist E3™ soybean

can achieve full genetic potential.

EASE OF USE

It’s all part of the complete Enlist™ weed control system.

Talk to your seed dealer or learn more at Enlist.com.

AVAILABLE SOON

DACTLCNG7053_IPSA_Ad.indd 1 11/14/17 2:05 PM

Central Bag Company

®™DOW Diamond, Enlist, Enlist Duo, Enlist E3 and the Enlist Logos are trademarks of The Dow Chemical Company (“Dow”) or an affiliated company of Dow. ™The MS Technologies Logo is a trademark of MS Technologies. Enlist E3 soybeans were jointly developed by Dow AgroSciences and MS Technologies. Enlist Duo herbicide is not registered for sale or use in all states or counties. Contact your state pesticide regulatory agency to determine if a product is registered for sale or use in your area. Enlist herbicides are the only 2,4-D products authorized for use on Enlist crops. Always read and follow label directions. ©2017 Dow AgroSciences LLC E38-401-029 (10/17) BR 010-91312 DAAGNLST7088

TOUGH TO BEAT

EXCEPTIONAL WEED CONTROL

Tolerances to new 2,4-D choline and glyphosate allow

Enlist Duo® herbicide to control the toughest weeds.

Additional glufosinate tolerance gives you more options.

EXCELLENT YIELD

Our unique trait technology enables Enlist Duo to get

tough weeds out of the way, so each Enlist E3™ soybean

can achieve full genetic potential.

EASE OF USE

It’s all part of the complete Enlist™ weed control system.

Talk to your seed dealer or learn more at Enlist.com.

AVAILABLE SOON

DACTLCNG7053_IPSA_Ad.indd 1 11/14/17 2:05 PM

BCS_LLK_M7_1877_IPSA_O.indd 11-22-2017 9:39 AMSaved at NonePrinted At Client BayerMedia Type MagazineLive NoneTrim 8.5” x 11”Bleed 8.8333” x 11.3333”Job Title 2018 LibertyLink 2+ PrintPubs IPSA BrochureAd Code None

DEPARTMENT:

APPROVAL:

Art Director Copywriter Acct. Manager Studio Artist Proofreader Traffic Production

Addl. Notes: None

The LibertyLink® advantage is proven by over 2,100 observations across the Midwest, Delta, Northeast and Southeast in the 2016 Official Variety Trials. The LibertyLink system is the simply better solution for a stronger yield and superior weed control.

See what other growers are saying at LLKgrowers.Bayer.us.

bu/ac advantage over Asgrow® Roundup Ready 2 Xtend.® *

*Yield shown summarizes average of LibertyLink and Asgrow RR2Xtend varieties entered. Endorsement or recommendation by the universities is not implied.2017 Soybean Trait Intentions market research

© 2017 Bayer CropScience LP, 2 TW Alexander Drive, Research Triangle Park, NC 27709. Always read and follow label instructions. Bayer, the Bayer Cross, Liberty, LibertyLink, and the Water Droplet Design are registered trademarks of Bayer. Liberty is not registered for use in all states. Asgrow and Roundup Ready 2 Xtend are registered trademarks of Monsanto Technology LLC. For additional product information, call toll-free 1-866-99-BAYER (1-866-992-2937) or visit our website at www.CropScience.Bayer.us. CR1117MULTIPB085S00R0

Trust in results, not hype.

2017 GROWERS’ CHOICE:#1 SOYBEAN SYSTEM

diin - independent professional seed association (ipsa) · diin i n d i a n a p o li s, in j a n. 8...

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