@NicoleMatejic
a CRISIS does not determine who is RIGHT - only who is LEFT. “
”#digitalks
@NicoleMatejic#digitalks
@NicoleMatejic#digitalks
@NicoleMatejic#digitalks
@NicoleMatejic#digitalks
@NicoleMatejic#digitalks
@NicoleMatejic#digitalks
@NicoleMatejic#digitalks
@NicoleMatejic
is about protectingrisk mitigationsocial media
yourself from yourself; and others.
#digitalks
@NicoleMatejic#digitalks
@NicoleMatejic
ONLINE perceptions create your OFFLINE reality.
“”
#digitalks
@NicoleMatejic#digitalks
@NicoleMatejic#digitalks
@NicoleMatejic#digitalks
@NicoleMatejic#digitalks
@NicoleMatejic#digitalks
@NicoleMatejic#digitalks
@NicoleMatejic#digitalks
@NicoleMatejic
By the time you hear thunder:it’s too late to build an ark.
#digitalks
@NicoleMatejic
Social Media is a lot like sex.
“”
#digitalks
@NicoleMatejic
123
EVERYONE WANTS SOME SOCIAL MEDIA
ACTION …
IT CAN BE GOOD,FABULOUS , AMAZING
IT CAN BE BAD,AWFUL AND EMBARRASSING
IT CAN LEAVE YOU WITH UNEXPECTED SURPRISES
#digitalks
@NicoleMatejic
NO social media crisis plan? “
”#digitalks
@NicoleMatejic
‘The Clap’ is the most contagious STD on social media.
Once caught it causes spontaneous, recurring #PRFail
outbreaks. #CrisisComms
Socially Transmitted Disasters
#digitalks
@NicoleMatejic#digitalks
@NicoleMatejic
SURPRISE!Withdrawal is NOT an effective method ofclap control
#digitalks
@NicoleMatejic
123
PRACTICE SAFE SOCIAL MEDIA
KNOW YOUR ORGANISATIONAL PAIN POINTS (YOU ALREADY DO)
USE PROTECTION
PLAN FOR THE ZOMBIE APOCALYPSE
#digitalks
@NicoleMatejic
SOCIAL DATAis where the
planningmagic
happens#digitalks
Organisational social media channels
Social data
Thesocialicebergmedia
Marketing
Public Relations
Customer Service
Community Engagement
•Demographics•Geographical reach
•Audience Segmentation
•Audience behaviours
•Optimal posting cycles
@NicoleMatejic
123
SOCIAL DATA #CRISISCOMMS INTELLIGENCE
REAL TIME SENTIMENT ANALYSISEARLYWARNINGINDICATORS
MAP RISK FOR STRATEGIC PREPAREDNESS
#digitalks
@NicoleMatejic
On social media it’s less about what you say and more about how you make people feel.
“”
#digitalks
@NicoleMatejic#digitalks
@NicoleMatejic
Brand Storytellingbefore & aftercrisis
#digitalks
@NicoleMatejic#digitalks
@NicoleMatejic#digitalks
@NicoleMatejic#digitalks
@NicoleMatejic#digitalks
@NicoleMatejic
123
TELL YOUR OWN STORY… OR SOMEONE
ELSE WILL
CULTIVATE A VILLAGE OF SUPPORT
START & BE OPEN TO CONVERSATIONS THAT MATTER
THINK CONTENT
#digitalks
@NicoleMatejic
Calling Bullshiton sussbrand associations
#digitalks
@NicoleMatejic#digitalks
@NicoleMatejic#digitalks
@NicoleMatejic#digitalks
@NicoleMatejic#digitalks
@NicoleMatejic#digitalks
@NicoleMatejic#digitalks
@NicoleMatejic#digitalks
@NicoleMatejic
123
AVOID BRAND COLLATERAL
DAMAGE
DO YOUR RESEARCH BEFORE YOU SIGN-UP
MAKE IT LEGAL &HAVE A CONTRACT
HAVE A BRAND EXIT STRATEGY
#digitalks
@NicoleMatejic
Breaking Bad.sell your own scandal
don’t be afraid to
1INTERNAL COMMS COMES FIRST
2 SAY SORRY & MEAN IT
3 DRIVE YOUR NARRATIVE
#digitalks
@NicoleMatejic
Breaking your own bad is all about controlling your narrative during a crisis.
“”
#digitalks
@NicoleMatejic
Two monologues
do not make a dialogue.
~ Jeff Daly
#digitalks
@NicoleMatejic
Make it easy for people to find your narrative during a crisis. “
”#digitalks
@NicoleMatejic
the fundamentals of
Shakennot stirred.#commsand #PR still apply.
#digitalks
@NicoleMatejic
ark builder?or are you agood
swimmer?
Are you an
#digitalks
@NicoleMatejic
The EndThe beginning
is actual ly
#digitalks
@NicoleMatejic#digitalks