digitalization impacts on business models and process why ... · business models and process why...

Digitalization impacts on business models and process

Why User Experience (UX) is the centerpiece of digital transformation

SMEs & Digitalization

Séverine Besson-Thura

Why User Experience (UX) is the centerpieceof digital transformation

For many organizations, the focal point of their digitaltransformation strategies is behind new web or mobileinitiatives.

A digital platform is only as good as the user experience(UX) it provides.

By including UX in the start phase of your digitaltransformation, you can ensure an important measureof success is accounted for.


No compromises only openness!



Example of application in continuing education field

where human is at the center of the business



The initial business model in continuing education



A bunch of peoplesubscribing to a definite program

ProgramProgram

They can join once or twice a year

Leaving with the same certificate

October

January





ProgramProgram



October

JanuaryIt is a V approachIt is a V approach



Initially, we wanted a web platform to allow easy subscriptions to workshops for each participants.

So as not to have an Excel file to manage.

But when we came back to people centric approach, it changed everything!



What do they want?

Join a continuing program when it’s possible for THEM / and not for the school

Test various workshops and program the rest by THEMSELVES / and not by the school

Cancel a workshop if necessary and join another one THEY can choose

Get a certificate that looks like THEM

We propose a Soft Skills Certificate

the first 6 workshops can be all various, participants pick 6 of THEIR choice regarding THEIR current needs: self-confidence, elevator pitch, assertiveness, emotional intelligence…

After 6 modules THEY choose to:

> stay « various » and get a « General soft skills » certificate

> focus on creativity modules and get a « Creative skills » certificate

> focus on communication: « Communication skills » certificate

> focus on collaboration: « Management skills » certificate

> focus on critical thinking: « Analytical skills » certificateSéverine Besson-Thura


They progress and build their program

little by little.

What they experience, enjoy and

where they perform, guide THEM to

choose between 5 types of Certificates

at the rhythm.



We created a platform to help participants compose THEIR « menu » as it is « à la carte ».




ProgramProgram



October

January


The innovative business model in continuing education thanks to digitalization


Participantschoose

THEIR program

They can join every 2 months when it suits THEM

Leaving with a dedicated certificate

More people to program more workshops to

choose

No limited period of time

The innovative business model in continuing education thanks to digitalization


SEVERINE BESSON-THURA

THANK YOU

digitalization impacts on business models and process why ... · business models and process why...

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