digital success leading - thoughtworks · 2020-06-12 · mastering one dimension is not enough...

LEADINGDIGITAL SUCCESS

Our holistic approach to leading units which develop and run digital products.

A guideline for success and an approach to start and transform your enterprise.©

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HAPPENING NOW: EXPONENTIAL

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Moore’s Law & Adoption Rates

THE KODAK MOMENT:

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THE KODAK TREND:

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NEW BUSINESS MODELS & VALUES

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Instagram SIEMENS

Employees 13 348.000

Profit 0 7 B€

Worth 1 B $US 100 B€

Year 2012 2015

LIFE WITH IT IS LIKE TETRIS

You already have a legacy

New stuff will hit you!(ever faster and always different)

You need room to shape the business

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Technology Org-Design Product-Design Strategy

FEW DIMENSIONS BUILD THE BASIS FOR SUCCESS

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EACH DIMENSION HAS ELEMENTS, THEY ALL

DEPEND ON EACH OTHER

Cross Functional Teams

CloudTechnology

Lean Product

Development

Lean Value& Portfolio

Management

Top Four:

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ALL ELEMENTS NEED ALIGNMENT

Your action items as a leader:1. Define the desired state along the four key dimensions2. Align all elements with each other to fit your needs3. Keep the alignment consistent over time4. Iterate towards it

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OUR EXPERIENCEAND YOUR BENEFIT

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Individual and reliable target state

Scalable approach to transform

BASED ON OUR EXPERIENCEFROM ONGOING TRANSFORMATIONS

Relaunch of otto.de

Continuous Delivery

Agile Transformation

Project Tatsu

.net to Scala

Inhouse to Cloud


Digital Readiness

B2B Food Delivery

Offline First HTML5 Apps


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Org Design

CROSS FUNCTIONAL TEAMS AND THEIR DEPENDENCIES


Microservices

MVPs & MMPs

Autonomous Teams

Lean Product Development

Continuous Delivery

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Lean Value- & Portfolio Management

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http://www.youtube.com/watch?v=7yHXXBKqAGc

Strategy

LEAN VALUE & PORTFOLIOMANAGEMENT


Verticals

Supplier Management

VC Style Funding

Contract Management

Portfolios

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Time-2-Market

Lean Value& Portfolio

Management

Low (no) Pre-Invests

Org Design

DEVOPS CULTURE AND WHAT COMES WITH IT

DevOps

Docker

Public / Private / Hybrid Clouds

PaaS

Self Provisioning

Kubernetes / Pivotal Cloud Foundry

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Microservices

ONCE YOU KNOW YOUR TARGET STATE ...

Technology Org Design Product Design Strategy

Targ

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... THERE ARE DIFFERENT APPROACHES TO WORK TOWARDS IT

Appr

oach

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User centered change

Slice-by-SliceEnd-2-End

KickStart

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User centered change

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USER CENTERED DESIGN

User centered

design

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Start with the user

Look for workarounds

Find a good solution

Commercial success will follow

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Workarounds

The earliest workaround I remember

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on

off

on

off

All the things you can do with a wooden spoon

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Workarounds...

...adapt environments

...to their user’s needs

...and ability

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12

3

PEOPLE CENTERED CHANGE

People centered change

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Start with the user

Look for workarounds

Find a good solution

Commercial success will follow

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User journeys in teams

Your organisation is full of users©

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“I wish he’d finish the error page design so I can get on with my work?”

“Today I’ll focus on the reviews only”

Portfolio Visualisation©

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Visibility

Valuable Conversations

Decisions

Synthesise your observations©

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Prototype

Build

MeasureLearn

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Change Board

Establish feedback culture

Increase software quality

Practise value driven product development

Prepare Introduce Review

Target State

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Word of mouth

MIX N MATCH TO BUILD YOUR CHANGE

Observe Scale Prototype

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Aligned


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Ready for the next piece


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THANK YOU©

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LEADINGDIGITAL SUCCESS

Enjoy the game - enjoy IT

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Thin slicesOne slice - all tetris pieces

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Identify the early adopters

Brown Bags

Feedback sessions

World Cafes

Organisational hacks

Appreciation

Find the workarounds

KICK START WITH EXTERNALS - BACKFILL OVER TIME

Corporate Design

Infrastructure / Operations

1st and 2nd Level Support

Compliance

CIO

LVPM

T1 T2 T3 ... Tn

...... ...

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VC STYLEBUDGETING

Small budget e.g. 150-200 K€ Short time e.g. 8 weeks

Measurable target

Results within budget and time

Success → Continue

Scale with success: bigger teams, more teams

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EDGE - OUR FRAMEWORK FOR AGILE PROGRAMS

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SMALL SLICESEND-2-END TRANSFORMATION

Team

1

Team

2

Team

n

1

Microservices& Product Teams

Typical Enterprise Architecture

Common Principles& Values

...

Transform piece by piece while delivering value

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Team

1

Team

2

Team

n

1

2

2

Microservices& Product-Teams


Common principles& values

...

Transform piece-by-piece while delivering value

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Team

1

Team

2

Team

n

1

2

3

3 2

3

Microservices& Product-Teams


Common principles& values

...

Transform piece-by-piece while delivering value

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SPEED OFADOPTION

Start Small

Prove Success

Scale

Scopeof the

Transformation

Durationof the

Transformation

Potentially, not everything is agile

InitialPhase

FinalizationPhase

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WHERE TO START:DIFFERENTIATION & CUSTOMERS

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YOU WILL NEVER BE DONEYOU WILL ALWAYS IMPROVE

Transformations are never done – as Tetris never ends.

Teams and Units strive for a continuous cycle of: Plan-Do-Check-Act.

Then they fully embrace lean principles and the ongoing quest of a successful business

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MASTERING ONE DIMENSIONIS NOT ENOUGH

There are many complex elements in each dimension (see below).And there are many experts specialising into one dimension only.

• Cloud Technology

• CI / CD• Microservices• Mobile First• TDD• …

• Cross-Functional Teams• Product / Project Teams• Processes• Quality Gates• DevOps vs. Operations• …

• Lean Product Development

• Hypothesis Driven Development

• Design Thinking• MVPs / MMPs• …

• Lean Value and Portfolio Management

• Output > Throughput• Sourcing Models• VC Style Budgeting• Planning Cycles• …

Technology Org Design Product Design Strategy

As a Leader, you need to balance all of them to be successful.

No single measure / method / technique will yield the expected results alone.

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digital success leading - thoughtworks · 2020-06-12 · mastering one dimension is not enough...

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