digital strategy blueprint
TRANSCRIPT
DIGITAL STRATEGY BLUEPRINT:
1. People Create a steering group empowered and encouraged to take ac3on.
What: < 8 people with mixed a5tudes towards ‘digital’ and reflec?ve of the diversity amongst members.
How: ask members to define and list ‘digital’ and discuss findings in the first mee?ng.
2.Purpose Decide the remit and goals of the
group. Align to the main Associa3on strategy and decide KPIs.
What: create a revised digital first mission statement.
How: elevator pitch, envisionment, what does success look like advertorial.
5.Produce Decide to build, buy or partner with
others in order to implement the plan.
How: capabili?es matrix, vendor selec?on.
3. (Big) Picture Assess the landscape, who are your audience, what do they do, what do
they need.
How: SWOT, PEST, compe?tor analysis, member survey.
What: ac?onable insights.
Version: 1.0 -‐ Aug 2014 Created by: D Quarterman -‐ Wiley #ASAE14
4.Plan
What: aligned to objec?ves, Associa?on mission and member needs.
How: disrup?ve brainstorming, MoSCoW priori?sa?on, Kano model.
Decide, on a tac3cal level, how the objec3ves can be achieved. What
needs to be done.
6. Perfect Review, refine, measure against KPIs
and tweak the plan to meet the metric.
How: website analy?cs, email performance, social media tracking.
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