Digital Storytelling for SchoolsECIS and Finalsite Webinar Series

Dr. David Willows

My Story

PhD in philosophy

Writer and blogger

Anglican Priest

Counselor in a psychiatric hospital

University of Oxford Examiner

European Level Communications

Author of new book on modern family life

Director of External Relations, ISB

Trainer for the PTC

Primary school teacher

My Story

Telling the story and helping other people find their place in

that story

The end of today’s story

We tell stories to make sense of our lives

Branding is all about the storytelling

Marketing a school is telling a story and helping people find their place in that story

There is a digital storytelling revolution going on, but will we be part of it?

Re-writing the future of school communications

There’s a story inside every one of us

“Once upon a time there was a

little girl who lived in a big house. Her mum was on the television. So

she invited loads of her friends to her house to play 'tag'. She had

the perfect hiding place in the top of the toilet. When her friends

came to look for her, she jumped out at them and waved the toilet

brush to make them laugh.

”

There’s a story inside every one of us

The question is…Why do we tell

stories anyway?

Action:

Jot your

answers on

a piece of

paper now…

Stories are a way of making sense of

and bringing meaning to the disconnected fragments of our

lives.

Branding is all about storytelling

With what do you associate the following images?

Branding is all about storytelling

Branding is all about managing the associations we have with a company or organisation.

Branding is all about storytelling

Branding is all about managing the emotional associations we have with a company or organisation.

or

Managing the stories people tell about us by managing

the stories we tell about our school.

Branding is all about storytelling

Branding is all about managing the emotional associations we have with a company or organisation.

or

Managing the stories people tell about us by managing

the stories we tell about our school.

Branding is all about storytelling

So what dots are you throwing onto your canvas?

Branding is all about storytelling

Marketing a school is…

Telling the story of our

schooland helping others find their place in that story

Marketing a school is…

Telling the story of our

schooland helping others find their place in that story

1. Attraction

2. Recruitment

4. Engagement

3. Induction5. Retention

6. Release

External Communications

Internal Communications

COHERENCE CONNECTIONS SIMPLICITY

Marketing a school is…

Telling the story of our

schooland helping others find their place in that story

There’s a digital revolution going on…

There’s a digital revolution going on…

There’s a digital revolution going on…

There’s a digital revolution going on…

http://www.youtube.com/watch?v=EuLbexnhpZc

The seven rules

Effective digital storytelling is…

1. Coherent2. Using all possible applications3. Publishing regularly and early4. Investing in time, not money5. Multi-sensory6. Telling compelling stories7. Being responsive

Losing control vs losing the plot

Telling the story to understand the story

Finding the new in old media

Driven by data vs. driven mad by it

The old internal vs external chestnut

Becoming experience architects

Business vs Education

Value added

Capture the student voice

Where did all the vocation go?

Lines on the horizon

Want to continue the conversation about stories?

Available on Amazon.co.uk

www.davidwillows.com

www.isb.be