digital sparks march 2012
TRANSCRIPT
Mobile Instore
Russell Buckley@russellbuckley
About Us
4
5
6
90%+
sCommerce
Consumer behaviour is on the move
COUPONS•61% of consumers use coupons up from 52% *1
•800% YOY increase in queries for coupons, vouchers & offers *2
MOBILE •50% viewing retail business site on mobile *1
•13% of all retail search queries are mobile and 29% of restaurant queries *1
•59% people want mobile coupons *4
•22% of mobile media users have redeemed a mobile coupon*5
13%Underspen
d
Increasing customer engagement to the point of sale with mobile
Dave
Kate
Increasing customer engagement to the point of sale with mobile
Dave
Kate
CLOSING THE LOOP
One simple upgrade to
drive customer
engagement. More
customers in-store
more often.
PoS
Live & secure offer & coupon
redemption
APP
Site
SMS
Dave
SMSSiteApp
Toiletries Saver
OFFER!
Reply request for offer
Issuance &Redemptio
nSMS
Basket
Location
APP
Other
Dave’s journey – Customer acquisition
Liv
e R
ed
em
pti
on
data
Platform
Poster/
Press
SMS / QREmail/Web
SMS P
oS
Dave
SMSSiteApp
Outbound SMS
Pri
ori
ty
Mom
en
ts
Lunch Saver
OFFER!
Reply request for offer
Issuance &Redemptio
nSMS
Basket
Location
APP
Other
CR
M D
ata
Timed /Location
Liv
e R
ed
em
pti
on
data
Platform
SMS P
oS
T-Mobile with Blockbuster
2 million customers requested
offer
400,000
in-store redemptions
38% increase in basket size
