Welcome to the

FUTURE of

MARKETING

Silverpop’s Agency customers

ESP Threshold

Behavioural Marketing Automation

Marketing Automation

Email Marketing

Personalization and Blast

Real-Time Scoring

Individualised, Analytics-

Driven Relationships

Soph

istic

ation

Customer Experience

Batch Integrations and Targeting

Dynamic Content & Relational Data

Automated Interactions

Behavioural Marketing Automation

Agency of the year 2012/13

Joined Silverpop in July 2012 with 1 client and now have 6 on boarded on to Silverpop Engage

• Open and click-through rates higher than industry averages

• Excellent Deliverability

Clients and Prospective clients are excited by:

• Send Time Optimisation• Share & Publish To Social

In addition to the high level of marketing automation that can be achieved using:1)Programs2)Lead Management3)Scoring “When demonstrating the platform, it’s

an easy sell thanks to the easy to understand interface, WYSIWYG editor,

and visual, useful reports – it’s clear that it’s a system that was designed

with the marketer in mind”!

Liverpool Football Club

Integrating Silverpop with their main CRM has allowed LFC to respond to fan behaviour for the delivery of both tactical and strategic automated campaigns delivering functionality such as:

• Bespoke landing pages• Forward to a friend• Share to social

LFC have already seen considerable benefit in the ease of campaign setup and familiarity with the platform across both marketing and design teams and this is being extended into delivering a range of automated campaigns triggered by customer behaviours.